- Brain Researcher Launches 'In-Home' Panel, Will Measure Ads, Media, Etc.
Online Media Daily, Joe Mandese - Friday, April 15, 2011
EmSense, a leading player in the burgeoning field of so-called "neuro metric ...
- Honestly, I Am At A Loss For The Words To Blog What I've Just Seen (Check It Out For Yourself)
Show Daily, Joe Mandese - Thursday, April 14, 2011
So here's the problem with raw blogging an amazing live event th ...
- The Coolest of the Coolest Media
Show Daily, Joe Mandese - Thursday, April 14, 2011
That's how IPG Media Lab chief Brian Monahan kicked off the afterno ...
- What Does It Take? Some Creative Wouldn't Hurt
Show Daily, Joe Mandese - Thursday, April 14, 2011
That was another important point that Mindshare’s Michael Souza made during t ...
- Mindshare's Yada, Yada, Yada Strategy
Show Daily, Joe Mandese - Thursday, April 14, 2011
That was the top-down view that Mindshare Managing Director Michael Souza offer ...
- How To Wireframe A Retail Location
Show Daily, Joe Mandese - Thursday, April 14, 2011
That's right, I said wireframe, as in the process that technology develope ...
- Okay, Scratch DOOH, Make That IOOH
Show Daily, Joe Mandese - Thursday, April 14, 2011
Yep, opening Digital Out-of-Home Forum keynoter, Possible Worldwide chief Trevor Kaufman, sa ...
- Who Knew Starcom's Jack Sullivan Was Such A Lefty?
Show Daily, Joe Mandese - Thursday, April 14, 2011
Actually, Sullivan was responding to PQ Media's Patrick Quinn's question about t ...
- Digital OOH Needs A Better Plan
Show Daily, Joe Mandese - Thursday, April 14, 2011
Starcom's Jack Sullivan pointed out that as good as the out-of-home buyi ...
- Majority Report
Show Daily, Joe Mandese - Thursday, April 14, 2011
PQ chief Patrick Quinn, and moderator of the opening Big Buyers pan ...
- Ok, So When Will The Digital OOH Breakout Happen
Show Daily, Joe Mandese - Thursday, April 14, 2011
PQ Media chief Patrick Quinn is setting the agenda for MediaPost's Digit ...
- TV, Mobile Ad Strategy Vet Dan Hodges Joins Verve
Raw, Joe Mandese - Wednesday, April 13, 2011
Dan Hodges joins Verve as Chief Revenue Officer, working directly with agenci ...
- Speaking Of Risk...
Show Daily, Joe Mandese - Wednesday, April 13, 2011
Electus CEO Ben Silverman chose a risky analogy to make a poi ...
- What Would Jack Welch Have Done?
Show Daily, Joe Mandese - Wednesday, April 13, 2011
"Would Jack Welch have sold NBC Universal to Comcast?" Great question. A ...
- It's The Categories, Stupid
Show Daily, Joe Mandese - Wednesday, April 13, 2011
That's how Donna Speciale, President, Investment & Activation and Agency Operations, MediaVe ...
- Location, Location, Location
Show Daily, Joe Mandese - Wednesday, April 13, 2011
Who knew, but MTV mogul Judy McGrath grew up in Scranton, t ...
- MTV's McGrath Is Glad It Didn't End Up Being HerSpace
Show Daily, Joe Mandese - Wednesday, April 13, 2011
Responding to a probing question about MTV Networks' digital media strategy, Ju ...
- Bada Bing!
Show Daily, Joe Mandese - Wednesday, April 13, 2011
Only a roomful of TV ad buyers and sellers would give ...
- Interestingly, Spike Is Getting A Little Less Gritty
Show Daily, Joe Mandese - Wednesday, April 13, 2011
In the spirit of MTV Networks' counter-intuitive programming logic, CEO Judy McGra ...
- Heh, Heh, Judy McGrath Just Said "Dick"
Show Daily, Joe Mandese - Wednesday, April 13, 2011
Okay, so it was in the context for the hilarious SNL-inspired mus ...
- MTV: From Polish To More Gritty
Show Daily, Joe Mandese - Wednesday, April 13, 2011
MTV Networks chief Judy McGrath is explaining the logic behind MTV's shi ...
- We've been covering TV longer than there's been, well, TV
Show Daily, Joe Mandese - Wednesday, April 13, 2011
That's right, and it just hit me last night as I w ...
- Oooooooh, We're About To See Mitch Oscar's Biometrics
Show Daily, Joe Mandese - Tuesday, April 12, 2011
No kidding, Innerscope chief Brian Levine is presenting some updates on bra ...
- Donovan Working With Google, Microsoft, Others
Show Daily, Joe Mandese - Tuesday, April 12, 2011
In a surprisingly impromptu announcement, Donovan Data Systems' Harvey Kent told attende ...
- "The consumer hasn't read your media plan."
Show Daily, Joe Mandese - Tuesday, April 12, 2011
That was an important insight to share with a roomful of Madis ...
- The Transmedium Really Is The Message
Show Daily, Joe Mandese - Tuesday, April 12, 2011
Explaining the audio sensory component of a "five senses" promotion he produc ...
- Context Is King, Er, No It's Not
Show Daily, Joe Mandese - Tuesday, April 12, 2011
Nice little side debate breaking out between MediaCom's Chris Pyne and Omnicom ...
- "Should we be doing video neutral planning?"
Show Daily, Joe Mandese - Tuesday, April 12, 2011
Good question coming from someone sitting on a panel called Video Neutr ...
- A Really Cool Hot Button At The Moment
Show Daily, Joe Mandese - Tuesday, April 12, 2011
That's the way MediaCom Chief Strategic Officer Chris Pyne described the conversatio ...
- The Internet Won't Kill Television
Show Daily, Joe Mandese - Tuesday, April 12, 2011
But it will change it. That's what Re:Vision opening keynoter, and Traveler ...