They even placed headers on tops of aisles to inform shoppers what they could find in each aisle. Kaufman asked the audience at MediaPost's Digital Out-of-Home Forum if they knew what those headers were based on?
Not to brag, but I'm the one who gave the right answer: "Nav bars," I said, referring the navigation buttons that usually appear either horizontally or vertically on most Web pages. "That's right, they are horizontal nav bars," Kaufman confirmed.