• by Joe Mandese , April 14, 2011

That's right, I said wireframe, as in the process that technology developers use to design media platforms like Web sites, mobile apps, etc. And it struck me while Trevor Kaufman was delivering his keynote about how Possible Worldwide redesigned client Target's stores based on its Web site designs, using the site's color schemes.

They even placed headers on tops of aisles to inform shoppers what they could find in each aisle. Kaufman asked the audience at MediaPost's Digital Out-of-Home Forum if they knew what those headers were based on?

Not to brag, but I'm the one who gave the right answer: "Nav bars," I said, referring the navigation buttons that usually appear either horizontally or vertically on most Web pages. "That's right, they are horizontal nav bars," Kaufman confirmed.