Commentary

Who Knew Starcom's Jack Sullivan Was Such A Lefty?

Actually, Sullivan was responding to PQ Media's Patrick Quinn's question about the value of digital out-of-home aggregation and planning systems, and he said it's all about the "left side of the brain."

By that, Sullivan was referring to the neuroscientific principle that the left-side of human brains tend to control process-oriented things, while the right-side influences creative thinking.

"I don't want to allocate time, staff money, to those types of things," Sullivan said, referring to the "mundane," task-oriented, data-inputting processes necessary for constructing a digital out-of-home media plan.

"What I really need to do is open up the folks on my team to come up with better ideas," said Sullivan, who no doubt was utilizing a significant part of the right-side of his brain.

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