By that, Sullivan was referring to the neuroscientific principle that the left-side of human brains tend to control process-oriented things, while the right-side influences creative thinking.
"I don't want to allocate time, staff money, to those types of things," Sullivan said, referring to the "mundane," task-oriented, data-inputting processes necessary for constructing a digital out-of-home media plan.
"What I really need to do is open up the folks on my team to come up with better ideas," said Sullivan, who no doubt was utilizing a significant part of the right-side of his brain.