Commentary

Oooooooh, We're About To See Mitch Oscar's Biometrics

No kidding, Innerscope chief Brian Levine is presenting some updates on brain theory and how viewers connect with media and content across various media screens. And as part of the presentation, Levine said he will show some actual Mitch-metrics, gleaned from a test Innerscope conducted a while ago up at MPG, which Oscar is the Televisual chief. I wonder what it will show?
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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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