- TV Is Still Holding Its Own In A Marketplace That keeps Getting More Fractured By The Minute
Show Daily, Joe Mandese - Tuesday, April 12, 2011
That's what Re:Vision conference opening keynoter, Anne MacDonald, just pointed out ...
- Japan, Mid East Crises Take Steam Out Of '11 Global Ad Expansion
MediaDailyNews, Joe Mandese - Monday, April 11, 2011
Global crises, including the natural and man-made disasters in Japan and turmo ...
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
Online Media Daily, Joe Mandese - Monday, April 11, 2011
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., b ...
- OMD Raids Top Horizon Strategist, Names Maletz East Coast Head
MediaDailyNews, Joe Mandese - Friday, April 8, 2011
In a move that says as much about the stature of Madis ...
- Hearst, Scripps To Launch 'HGTV Magazine'
Raw, Joe Mandese - Thursday, April 7, 2011
At a time when some conventionally wise people believe print may ...
- Marketer Optimism Hits 3 Year High
MediaDailyNews, Joe Mandese - Monday, April 4, 2011
The optimism of big national advertisers has reached its highest point ...
- Initiative Taps Rosner As EVP-Innovations
Raw, Joe Mandese - Monday, April 4, 2011
Interpublic's Initiative unit has promoted Dave Rosner to executive vice president-director ...
- Agencies: Japanese Disaster Impacting Auto, Electronics Spending
MediaDailyNews, Joe Mandese - Friday, March 25, 2011
It may seem as small consequence compared to the human tragedies th ...
- Gerber, Marchese Signal Mini Exodus From Digital To Traditional Media
Online Media Daily, Joe Mandese - Friday, March 25, 2011
Two digital media industry pioneers - Adam Gerber and Joe Marchese ...
- Dueling Brain Standards Leaves Ad Researchers Scratching Their Heads
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2011
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipat ...
- Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
In what it claims is a major breakthrough in the burgeoning fie ...
- Microsoft Splits Media Operating System Between SMG, Incumbent UM
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
Microsoft Friday ended a review resulting in the split of its ...
- Visible World Taps comScore's Yuki For Ad Solutions
Raw, Joe Mandese - Friday, March 18, 2011
Tania Yuki has joined Visible World as vice president-advertiser solutions. She h ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Study Shows TV Streaming, Cord-Cutting Increasing
Raw, Joe Mandese - Thursday, March 17, 2011
More than a third (35%) of Americans ages 13-54 say they wat ...
- Havas Digital Taps Publicis' Altersohn As NA CEO
Raw, Joe Mandese - Thursday, March 17, 2011
Andrew Altersohn has been named president of Havas Digital North America. Altersoh ...
- Forbes Names Smith Chief Digital Officer
Raw, Joe Mandese - Wednesday, March 16, 2011
Michael Smith has been named Chief Digital Officer at Forbes Media, ...
- Holmes Stepping Down As Nielsen Spokesman
Raw, Joe Mandese - Wednesday, March 16, 2011
Long-time Nielsen spokesman Gary Holmes is leaving the research giant to beco ...
- 4As Taps DMA's Longo To Lead Events
Raw, Joe Mandese - Wednesday, March 16, 2011
Gerald Longo has been named Vice President-Conferences and Events at the 4A ...
- Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Netpulse Inc., which operates a place-based video network distributed across stationary exerci ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- Scordato Has Momentum, Lands At 'Phygital' Shop
Raw, Joe Mandese - Friday, March 11, 2011
Adrienne Scordato, who headed communications at Austin-based T3, and at Aegis Med ...
- Tsunami Preempts Weather Channel Content, Advertising
Raw, Joe Mandese - Friday, March 11, 2011
The Weather Channel just announced it is preempting its regular programming a ...
- UM Taps Fox's Colvin As L.A. Digital Lead
Raw, Joe Mandese - Friday, March 11, 2011
Interpublic's Universal McCann has taped Gregg Colvin as senior vice president-digital direct ...
- Google Home Page Becomes Tsunami Alert System
Raw, Joe Mandese - Friday, March 11, 2011
Google is used to helping people surf the Web, but this morni ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Rockfish Launches VC Unit, Will Accelerate Digital Startups
Online Media Daily, Joe Mandese - Wednesday, March 9, 2011
Rogers, AR-based digital agency Rockfish unveiled a new venture capital division focus ...
- Nielsen Finds Surge In Time-Shifted TV Viewing
Raw, Joe Mandese - Thursday, March 10, 2011
U.S. TV viewers are dramatically increasing the amount of television time th ...
- NPR Chief Steps Down Following Undercover Sting
Raw, Joe Mandese - Wednesday, March 9, 2011
National Public Radio just reported that NPR President-CEO Vivian Schiller has resigne ...
- Rockfish Launches VC Unit, Will Accelerate Digital Start-Ups
Raw, Joe Mandese - Wednesday, March 9, 2011
Rogers, AR-based digital agency Rockfish this morning unveiled a new venture capit ...