• by Joe Mandese  @mp_joemandese, April 12, 2011

Explaining the audio sensory component of a "five senses" promotion he produced for HBO's new "Game of Thrones" series, Steve Coulson, Partner, Creative Director of Campfire, accidentally made the medium the message. While describing the audio sensory stunt, which reverberated sounds in a way that "bounced of the ear," Coulson accidentally pulled his microphone away from his mouth, creating a reverberating effect.

Very appropriate when you consider he was explaining the concept of transmedia storytelling during the afternoon session of MediaPost's Re:Vision conference in New York.