Souza's point is that agencies like Mindshare don't really think about screens in discrete silos anymore, but as part of an integrated whole.
"What is our screen strategy," he posed, citing, "TV, online, out-of-home" and "yada, yada, yada."
Not sure what all those yadas are exactly, but I have a feeling Apple is working on an iYada, even as I post this.