Commentary

Mindshare's Yada, Yada, Yada Strategy

That was the top-down view that Mindshare Managing Director Michael Souza offered during the "What Does It Take" (to get digital out-of-home on the media plan) panel this morning.

Souza's point is that agencies like Mindshare don't really think about screens in discrete silos anymore, but as part of an integrated whole.

"What is our screen strategy," he posed, citing, "TV, online, out-of-home" and "yada, yada, yada."

Not sure what all those yadas are exactly, but I have a feeling Apple is working on an iYada, even as I post this.

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