- Fear & Irony On Madison Avenue: Industry Avoids Jargon To Promote 'Interest-Based' Advertising
Online Media Daily, Joe Mandese - Friday, January 20, 2012
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campai ...
- If A Picture Is Worth A Thousand Words, What Is An 'In-Image' Ad Worth On The Web?
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Vibrant Media, one of the leaders in the contextual, "in-text" ad busine ...
- GfK Completes Knowledge Networks Acquisition
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Global media and marketing research giant GfK has completed the acquisition ...
- Tremor Acquires InPlay From TubeMogul
Raw, Joe Mandese - Friday, January 20, 2012
Online video ad technology developer Tremor Video has acquired video analytics platfo ...
- Shullman Retiring As Ipsos Mendelsohn Prez, Succession Plan Unveiled
Raw, Joe Mandese - Friday, January 20, 2012
Long-time media and marketing research industry vet Bob Shullman will retire ...
- O&M Acquires Stake In DTDigital
MediaDailyNews, Joe Mandese - Thursday, January 19, 2012
WPP's Ogilvy & Mather unit just announced today it has acquired ...
- Ad Industry Releases 'Final' Neuromarketing Report, Plans To Model Effectiveness Vs. 'Traditional' Research
MediaDailyNews, Joe Mandese - Thursday, January 19, 2012
In a push to accelerate the promising field of neuromarketing, Madison Avenue ...
- Ire Of Newt: GOP Ads Go 'Positive,' Mostly
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
In a surprising insight heading into a decisive moment for the 20 ...
- Katz Licenses 'TouchPoints,' Will Correlate Radio With Consumer Behavior
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Katz Marketing Solutions, the national marketing arm of broadcast and digital med ...
- TVB Taps Former MPGer Seaman For Marketing Communications
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Don Seaman, former vice president-director of communications analysis at Havas' MPG, h ...
- Cannes Adds Branded Content Lion, Names Big Fuel's Savar Chair
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
The International Festival of Creativity (a.k.a. the Cannes Lions) just announced ...
- Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Experian Simmons Wednesday unveiled what it described as a "cross-platform media planni ...
- Google Becomes 'Best' Company To Work For -- Again
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Google climbed three slots to the No. 1 position in Fortune magazine ...
- Atlantic Media Raids Wall Street Journal Online's Delaney For New, 'Digital-First' Business Pub
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
The Atlantic Media Co., publisher of well-known analogue print mags such ...
- Audit Bureau Taps AdKnowledge's John To Run ABCi
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
The Audit Bureau of Circulations has named Eric John vice president ...
- Garden & Gun Unveils Site Redesign
Raw, Joe Mandese - Thursday, January 19, 2012
Garden & Gun, the improbably paired magazine that is a surprisingly delightf ...
- IPG Acquires Nicole Weber, Folds It Into GolinHarris
Raw, Joe Mandese - Thursday, January 19, 2012
Interpublic has acquired German consumer lifestyle agency Nicole Weber Communications and wi ...
- Time Inc.'s Medwid Named Publisher Of Martha Stewart Living
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Peter Medwid has been named senior vice president and publisher for Mart ...
- Branded Entertainer Feldman Returns To Time Inc., By Way Of Yahoo
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Brad Feldman has joined Time Inc.'s Branded Solutions unit as executive director-integrat ...
- EmSense's Moses Joins Ipsos To Oversee Neuroscience, Emotion
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2012
Four-months after confirming to MediaDailyNews that EmSense was on the block a ...
- Data Reveals Social Graph Impacting Brand 'Lift,' As Well As Direct Response
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
In what may be the most robust and detailed data analysis ...
- Yang Resigns From Yahoo
Online Media Daily, Joe Mandese - Tuesday, January 17, 2012
Yahoo founder Jerry Yang has resigned his position on the company's bo ...
- Publicis Acquires French Digital Shop Mediagong, Now Aligned With Leo Burnett
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimed ...
- Ogilvy Buys A Third Of Australia's DTDigital
Raw, Joe Mandese - Wednesday, January 18, 2012
WPP's Ogilvy & Mather unit just announced today it has acquired ...
- InWindow Goes In Malls, Hotels Too: Rolls Out 'Experience Stations'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
InWindow Outdoor, the digital out-of-home media developer known for its marvelous one-of ...
- Inspiration Names DMauro Head Of Pricing, Planning
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
Any good network TV pricing and planning executive should be somewhat inspire ...
- Maybe They Should Rename It The 'Billionaire Bowl'
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
WPP's Kantar Media unit released one of its usual historical reviews ...
- WPP's Possible Helps Wolfgang Puck Make Some Dough, Virtually And Literally
MediaDailyNews, Joe Mandese - Monday, January 16, 2012
WPP Digital unit Possible Worldwide is making it possible for celebrity ch ...
- BlackArrow Fills Out Tech, Ad Support Teams
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
Video-on-demand TV advertising developer BlackArrow this morning announced key hires, including t ...
- Elevator Pitch: Industry Biggies Back New Ad 'Talent Platform'
Online Media Daily, Joe Mandese - Tuesday, January 17, 2012
It's been said that, in the advertising business, the "inventory goes do ...