- Is Flag Waving Still OK For Ads?
Online Media Daily, John Gaffney - Friday, June 7, 2002
Hanging your ad campaign’s image on the Stars and Stripes may ...
- Online Travel Driven By Consumer Control
Online Media Daily, John Gaffney - Friday, June 7, 2002
According to new data from brand loyalty research specialist BrandKeys, the post-Se ...
- Real Media Riffs - Friday, June 7, 2002
Real Media Riffs, John Gaffney - Thursday, June 6, 2002
New York Radio Riffs: Driving in to the Radio Mercury Awards ...
- BBDO On Hot Streak
Online Media Daily, John Gaffney - Thursday, June 6, 2002
Britney plays beach bingo. Jason Alexander hawks fried chicken. Survivors eat bug ...
- CBS Claims Upfront Record
Online Media Daily, John Gaffney - Thursday, June 6, 2002
CBS will see record-breaking upfront advertising revenue -- between $1.9 and ...
- Real Media Riffs - Thursday, June 6, 2002
Real Media Riffs, John Gaffney - Wednesday, June 5, 2002
Medical Journalism Riffs: I have decided that the toughest job in t ...
- Seventeen Reaches Out To Accessorize
Online Media Daily, John Gaffney - Wednesday, June 5, 2002
Primedia’s Seventeen magazine is launching “accessor-ology,” a special advertising section available exclusive ...
- Hard Liquor Ads Find Home On Radio
Online Media Daily, John Gaffney - Wednesday, June 5, 2002
A new survey released by the Radio Advertising Bureau shows that 6 ...
- Real Media Riffs - Wednesday, June 5, 2002
Real Media Riffs, John Gaffney - Wednesday, June 5, 2002
Airline Riffs: I think the airline business needs to forget about Wa ...
- Real Media Riffs - Tuesday, June 4, 2002
Real Media Riffs, John Gaffney - Monday, June 3, 2002
Rebounding Riffs: Here's why I like NBA Commissioner David Stern. His spo ...
- Real Media Riffs - Monday, June 3, 2002
Real Media Riffs, John Gaffney - Friday, May 31, 2002
Boy Book Riffs: They’re multiplying like boy bands. Boy books – y ...
- Tech Category Sees New Life
Online Media Daily, John Gaffney - Friday, May 31, 2002
Is the tech category poised for a comeback? Despite double-digit ad spendi ...
- New Subscribers Push TiVo Revenue
Online Media Daily, John Gaffney - Friday, May 31, 2002
TiVo has posted a solid financial quarter. For the period ended Apr ...
- Consolidation Isn’t Over: Accenture
Online Media Daily, John Gaffney - Friday, May 31, 2002
Not only are the brands ad agencies work with still hungry f ...
- Lifetime and Flipside Click For “About A Boy”
Online Media Daily, John Gaffney - Friday, May 31, 2002
Lifetime Television and the Flipside Network have announced results from an onli ...
- Real Media Riffs - Friday, May 31, 2002
Real Media Riffs, John Gaffney - Thursday, May 30, 2002
Sir Riffs: I doubt Sir Martin Sorrell has a lot of ti ...
- PlayStation 2 Hooks Up With Ozzfest
Online Media Daily, John Gaffney - Thursday, May 30, 2002
After Microsoft’s Xbox announced last month that it will hit the ro ...
- Activist Urges Change For Anti-Drug and Smoking Ads
Online Media Daily, John Gaffney - Thursday, May 30, 2002
Anti-drug and anti-smoking advertising needs to radically change its approach to ...
- Real Media Riffs - Thursday, May 30, 2002
Real Media Riffs, John Gaffney - Wednesday, May 29, 2002
Smoking Riffs. No. Non-Smoking Riffs: Now this is an argument worth havin ...
- Philip Morris Strikes Back Over Ad Criticism
Online Media Daily, John Gaffney - Wednesday, May 29, 2002
Can the tobacco industry help to prevent use of its own produc ...
- Real Media Riffs – Wednesday, May 29, 2002
Real Media Riffs, John Gaffney - Tuesday, May 28, 2002
It's no surprise to me that Americans are taking in more new ...
- Media Consumption Shifts in Wake of 9/11
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
More TV; less newspapers. That’s one of the major shifts reported ...
- Kodak Renews With Disney
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
Eastman Kodak Company announced that it has renewed its multi-year agreement wi ...
- Elevator Network Claims Rising Recall
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
Captivate Network, which delivers programming and advertising via flat-panel television screens ...
- New Revolution Touted By ICA Syndicate
Online Media Daily, John Gaffney - Tuesday, May 28, 2002
According to research firm ICA Syndicate, convergence is becoming more than ...
- Real Media Riffs - Tuesday, May 28, 2002
Real Media Riffs, John Gaffney - Monday, May 27, 2002
One of the best media and marketing case studies in history nev ...
- IAG Set To Expand Services
Online Media Daily, John Gaffney - Friday, May 24, 2002
With three new agencies signed as clients and a plan to expa ...
- Sports Spending Benefits From Olympics
Online Media Daily, John Gaffney - Friday, May 24, 2002
Companies spent $2.8 billion to advertise on US sports broadcasts in t ...
- Stanford Study Backs In-Store Coupons
Online Media Daily, John Gaffney - Friday, May 24, 2002
A new Stanford University study reinforces the positive impact of in-store "surpris ...
- Real Media Riffs – Friday, May 24, 2002
Real Media Riffs, John Gaffney - Thursday, May 23, 2002
Unless your head is still clearing from watching the SpongeBob SquarePants marath ...