- BrandAid Expands to Hollywood
Online Media Daily, John Gaffney - Thursday, May 23, 2002
BrandAid Marketing Corporation, creator of the oversized Supercards display units in supermarke ...
- Real Media Riffs - Thursday, May 23, 2002
Real Media Riffs, John Gaffney - Wednesday, May 22, 2002
Editor and Publisher has just named its top 10 newspapers of t ...
- Talk America CEO Forms New Company
Online Media Daily, John Gaffney - Wednesday, May 22, 2002
Broadcast Management Solutions, a management and marketing services company, is being form ...
- Budmen go to Jack Daniels
Online Media Daily, John Gaffney - Wednesday, May 22, 2002
The guys who created the Budweiser frogs have taken their act ...
- Real Media Riffs – Wednesday, May 22, 2002
Real Media Riffs, John Gaffney - Tuesday, May 21, 2002
When the airline industry was struck at its financial heart in Septembe ...
- Monthlies Post June Increase
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
According to media analyst firm MIN, June monthly magazine ad pages we ...
- Talk Radio Fans Measure Older, More Affluent
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
The latest radio format study from Scarborough Research reveals that older adul ...
- The MIB’s Get Keys To Mercedes
Online Media Daily, John Gaffney - Tuesday, May 21, 2002
Intensifying its brand strategy to reach out to a wide range ...
- Real Media Riffs – Tuesday, May 21, 2002
Real Media Riffs, John Gaffney - Monday, May 20, 2002
I believe the death of the network news program is greatly exaggerate ...
- Pepsi Teams With Austin, Baby
Online Media Daily, John Gaffney - Monday, May 20, 2002
The Pepsi/Austin Powers spot that premiered on Sunday night’s Survivor finale wi ...
- IAG Signs Three Clients
Online Media Daily, John Gaffney - Monday, May 20, 2002
Intermedia Advertising Group (IAG), which monitors the performance of primetime ads ...
- Airlines Top Consumer Poll
Online Media Daily, John Gaffney - Monday, May 20, 2002
Ready for the airline ad comeback? Positive data about the airline indust ...
- Real Media Riffs – Monday, May 20, 2002
Real Media Riffs, John Gaffney - Friday, May 17, 2002
Why is radio able to post a one percent revenue increase f ...
- Tribune Reports Slight Ad Decrease
Online Media Daily, John Gaffney - Friday, May 17, 2002
Tribune Company reported its summary of revenues and newspaper advertising volume f ...
- Signs of Light: RAB Reports Slight Growth
Online Media Daily, John Gaffney - Friday, May 17, 2002
At least one advertising medium is up over last year. New da ...
- Real Media Riffs - Friday, May 17, 2002
Real Media Riffs, John Gaffney - Friday, May 17, 2002
I see that a new report from research firm Insight Out ...
- Real Media Riffs – Thursday, May 16, 2002
Real Media Riffs, John Gaffney - Wednesday, May 15, 2002
Some of the most creative media planning and buying comes in t ...
- Ziff-Davis Tanks in Q1
Online Media Daily, John Gaffney - Wednesday, May 15, 2002
The tech sector fallout hit Ziff Davis hard in the first quarte ...
- NYT Revenue Drops For April
Online Media Daily, John Gaffney - Wednesday, May 15, 2002
The New York Times Company announced that advertising revenues for the Company ...
- High End Retail Steps Up; Should Planners Follow?
Online Media Daily, John Gaffney - Wednesday, May 15, 2002
Discount retailers did well in the first quarter. Some high-end retailers al ...
- Real Media Riffs - Wednesday, May 15, 2002
Real Media Riffs, John Gaffney - Tuesday, May 14, 2002
I actually like some of the shows ABC introduced at “Upfrontstock” yesterda ...
- Study Finds Need For Corporate Spying
Online Media Daily, John Gaffney - Tuesday, May 14, 2002
How much do you know about your competitor’s media plans? According ...
- NBC Plays It Safe, USA Heavy On Events
Online Media Daily, John Gaffney - Tuesday, May 14, 2002
Five new shows, two time slot changes. NBC, the top rated networ ...
- Real Media Riffs - Tuesday, May 14, 2002
Real Media Riffs, John Gaffney - Monday, May 13, 2002
If it ain’t broke…. you know the rest. NBC sure does. ...
- IGN Goes For More Gaming
Online Media Daily, John Gaffney - Monday, May 13, 2002
IGN Entertainment, which lays claim to the online gaming information market, wi ...
- Radio Award Finalists Announced
Online Media Daily, John Gaffney - Monday, May 13, 2002
The Radio Advertising Bureau (RAB) announced finalists for the 11th annual Radio-Mercu ...
- Univision Claims Top Ranking in Biggest DMAs
Online Media Daily, John Gaffney - Monday, May 13, 2002
If you’re not convinced of the importance of multicultural marketing, you ne ...
- Real Media Riffs - Monday, May 13, 2002
Real Media Riffs, John Gaffney - Monday, May 13, 2002
Couple of things surprised me in last week’s Publisher’s Information Bureau repo ...
- Scripps Reports Mixed Results
Online Media Daily, John Gaffney - Friday, May 10, 2002
The E. W. Scripps Company's posted increased ad revenues for Q1, b ...
- Magazine Pages and Revenue Continue Slump
Online Media Daily, John Gaffney - Friday, May 10, 2002
Despite continued talk of a turnaround, magazine ad revenue continued its slu ...