- Report: DVR Growth Will Come From Head End
Online Media Daily, John Gaffney - Thursday, May 9, 2002
Boston-based research firm TRACE strategies says that the digital video recorder mark ...
- Real Media Riffs – Friday, May 10, 2002
Real Media Riffs, John Gaffney - Thursday, May 9, 2002
I used to work for a guy who claimed that the econo ...
- New WWE Puts New Shows in The Ring
Online Media Daily, John Gaffney - Thursday, May 9, 2002
It used to be the WWF. Now the WWE (World Wrestling Entertainmen ...
- Disney Channel Outlines Programs and Promotion
Online Media Daily, John Gaffney - Thursday, May 9, 2002
The Disney Channel used the NCTA trade show to introduce "Playhouse Disn ...
- Nielsen Launches New Branding Initiative
Online Media Daily, John Gaffney - Thursday, May 9, 2002
Say goodbye to AC. VNU has announced it will expand the Niels ...
- Real Media Riffs – Thursday, May 9, 2002
Real Media Riffs, John Gaffney - Wednesday, May 8, 2002
If the big story coming out of NCTA is the move towa ...
- Real Media Riffs - Wednesday, May 8, 2002
Real Media Riffs, John Gaffney - Tuesday, May 7, 2002
It kills me sometimes how talent agencies want to be ad agencie ...
- AARP Study Shows Brand Movement in Older Demos
Online Media Daily, John Gaffney - Tuesday, May 7, 2002
It’s not your grandfather’s ad business. That’s the top line message fr ...
- Real Media Riffs - Tuesday, May 7 2002
Real Media Riffs, John Gaffney - Monday, May 6, 2002
Several reports yesterday had Al Neuharth seriously contemplating a national newspaper f ...
- Forrester Warns Cable Execs on Satellite Growth
Online Media Daily, John Gaffney - Monday, May 6, 2002
Forrester Research told cable execs something they didn’t want to hear ...
- Real Media Riffs - Monday, May 6
Real Media Riffs, John Gaffney - Friday, May 3, 2002
Hey, it’s cool to be jaded and cynical, but diminishing the importan ...
- Microsoft To Stay Active with X-Box
Online Media Daily, John Gaffney - Friday, May 3, 2002
Microsoft’s recent multi-front promotional plan for the X-Box gaming platform has emerg ...
- Interpublic Results Reflect Tough Market
Online Media Daily, John Gaffney - Friday, May 3, 2002
The Interpublic Group reported a tough first quarter for its advertising a ...
- Real Media Riffs - May 3, 2002
Real Media Riffs, John Gaffney - Thursday, May 2, 2002
With the recent announcement that ABC will devote its entire Sept. 1 ...
- Microsoft Announces X-Box Partner Push
Online Media Daily, John Gaffney - Thursday, May 2, 2002
Microsoft is going the cross-promotional route as it pushes its X-Box ga ...
- Newsweek Snags top Magazine Award
Online Media Daily, John Gaffney - Thursday, May 2, 2002
Newsweek, The New Yorker and The Atlantic Monthly took home the bigge ...
- Real Media Riffs - May 2, 2002
Real Media Riffs, John Gaffney - Wednesday, May 1, 2002
Greetings. As a media professional you get enough thrown at you ...
- EURO RSCG Integrates Divisions
Online Media Daily, John Gaffney - Wednesday, May 1, 2002
Euro RSCG Worldwide has created two new fully integrated agencies in i ...
- TiVO Inks New AOL Deal
Online Media Daily, John Gaffney - Wednesday, May 1, 2002
TiVo, the company that markets and manufactures the leading digital video record ...
- NAA Touts Strong Readership
Online Media Daily, John Gaffney - Wednesday, May 1, 2002
Despite increased readership of online newspaper sites, Americans still like to re ...
- Comparing The Data
Media Magazine, John Gaffney - Tuesday, October 22, 2002
The race is on to catch year-end predictions. ...
- Tools & Resources
Media Magazine, John Gaffney - Tuesday, October 22, 2002
Current Thinking Brand Consonance ...
- Healthy Turbulence in the Friendly Skies
Media Magazine, John Gaffney - Tuesday, October 22, 2002
If you took representatives from every airline in the world and p ...
- Tools & Resources: Current Thinking Core Values
Media Magazine, John Gaffney - Tuesday, October 22, 2002
Before September 11, before Enron, before WorldCom, and before Martha Stewart appear ...
- Pharmaceuticals: Big Stakes and Big Money
Media Magazine, John Gaffney - Monday, October 21, 2002
Planner and Buyers Face Unique Challenges in a Hot Category<\I> ...
- Tools & Resources: Newspaper Focus
Media Magazine, John Gaffney - Monday, October 21, 2002
Overall a slow start to 2002, but several industries are up.<\I> ...
- Current Thinking: Beyond Disruption
Media Magazine, John Gaffney - Monday, October 21, 2002
Buy the back cover of People and you hope that you c ...
- Tools & Resources: Current Thinking
Media Magazine, John Gaffney - Monday, October 21, 2002
Beyond Disruption<\I> ...
- Observations of a Former S.O.B.
Media Magazine, John Gaffney - Monday, October 21, 2002
Al Neuharth weighs a new venture and speaks out on media.<\I> ...
- Agency Profile: Tapestry
Media Magazine, John Gaffney - Friday, June 21, 2002
Starcom’s multicultural division stirs the melting pot. ...