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JUDAH PHILLIPS


Contact MediaPost Editorial
  • Do You Want Real-Time Or Timely Data?
    Metrics Insider, Judah Phillips - Friday, June 10, 2011
    During the past few years I've had conversations with many analytics practitioner ...
  • Does Advertising And Digital Behavior Lack A Unified Theory And Method For Measurement And Analysis?
    Metrics Insider, Judah Phillips - Friday, April 15, 2011
    Digital analytical evolution over the last several years should no longer suppo ...
  • The Industry's Landmine: What Consumers Think You Know About Them -- And What You Can Do About It
    Metrics Insider, Judah Phillips - Wednesday, September 29, 2010
    Cookies! Bad! Beacons! Spying! Tracking! Data! Evil! Seven words summarize the thes ...
  • Challenging Web Analytics As 'The Little Engine That Could'
    Metrics Insider, Judah Phillips - Friday, June 18, 2010
    A few weeks ago I had the pleasure of giving one ...
  • What Do You Need In A Web Analytics Tool?
    Metrics Insider, Judah Phillips - Tuesday, November 17, 2009
    I've often said that not all Web analytics tools were created equall ...
  • It takes A Village Or A City And More...
    Metrics Insider, Judah Phillips - Friday, October 16, 2009
    Companies are more dependent on solid Web analytical data to drive increas ...
  • Web Analytics: Easy? Hard? Complex? It Depends
    Metrics Insider, Judah Phillips - Tuesday, September 8, 2009
    In the Web analytics industry, there has been an ongoing debate f ...
  • Web Analytics Integration: Holy Grail Or White Whale?
    Metrics Insider, Judah Phillips - Friday, July 24, 2009
    A few years ago, when I spoke about "integrating Web analytics da ...
  • Analytics Isn't Just For Marketers...
    Metrics Insider, Judah Phillips - Tuesday, July 7, 2009
    The practice of online analytics is most often discussed in the conte ...
  • Searching For A Job In Analytics?
    Metrics Insider, Judah Phillips - Friday, May 29, 2009
    As the economy sags along, with some signs of life, a f ...
  • Why Web Analytics Tools Fail
    Metrics Insider, Judah Phillips - Thursday, April 9, 2009
    In 2009, Web analytics managers have a multitude of different tools ...
  • Analytics Needs IT!
    Metrics Insider, Judah Phillips - Friday, February 13, 2009
    The classic problem of "marketing versus IT" is real. Based on wh ...
  • So You Want A Job In Web Analytics?
    Metrics Insider, Judah Phillips - Friday, January 9, 2009
    Web analytics is not an easy field to enter, especially in tou ...
  • Prioritizing Analytics Work
    Metrics Insider, Judah Phillips - Wednesday, December 10, 2008
    Anyone who has spent any time doing Web analytics knows that y ...
  • Challenges In Mobile Analytics
    Metrics Insider, Judah Phillips - Friday, October 3, 2008
    Mobile analytics is a hot topic for companies seeking to innovate ...
  • Thinking About Key Performance Indicators?
    Metrics Insider, Judah Phillips - Friday, August 29, 2008
    Web Analytics Key Performance Indicators (KPIs) are critical for understanding the hu ...
  • Let's Use Web Analytics Data For Targeting
    Metrics Insider, Judah Phillips - Friday, August 1, 2008
    Targeting refers to the process of delivering content or ads to segmen ...
  • Performance, Performance, Performance
    Metrics Insider, Judah Phillips - Wednesday, July 2, 2008
    Reach and frequency and the core concepts of traditional media planning a ...
  • Why Don't The Numbers Match?!?
    Metrics Insider, Judah Phillips - Tuesday, June 10, 2008
    A question any practitioner of Internet-based analytics will be asked by ma ...
  • The Multichannel Analytics Team?
    Metrics Insider, Judah Phillips - Friday, March 28, 2008
    Companies that derive revenue from multiple channels often have two analyst team ...
  • Why Does Your Site Exist?
    Metrics Insider, Judah Phillips - Friday, February 29, 2008
    That's the first question to answer when determining strategy for using onli ...
  • How Are You Going To Measure Internet Video?
    Metrics Insider, Judah Phillips - Friday, February 1, 2008
    In late 2007, the Digital Video Barometer Executive Survey indicated that mo ...
  • Thinking Back And Looking Forward
    Metrics Insider, Judah Phillips - Friday, December 28, 2007
    As 2007 ends, I thought it worth looking back, from the practition ...
  • The Yin and Yang Of Online Metrics
    Metrics Insider, Judah Phillips - Friday, November 30, 2007
    Audience measurement and Web analytics systems are like the yin and ya ...
  • Selecting a Web Analytics Tool
    Metrics Insider, Judah Phillips - Friday, October 26, 2007
    Selecting a Web Analytics tool is never an easy decision. There ...
  • The Most Measurable Medium Needs An XML Standard
    Metrics Insider, Judah Phillips - Friday, September 21, 2007
    Over the last two weeks, my fellow Metrics Insider columnists have correct ...
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