- Do You Want Real-Time Or Timely Data?
Metrics Insider, Judah Phillips - Friday, June 10, 2011
During the past few years I've had conversations with many analytics practitioners, ...
- Does Advertising And Digital Behavior Lack A Unified Theory And Method For Measurement And Analysis?
Metrics Insider, Judah Phillips - Friday, April 15, 2011
Digital analytical evolution over the last several years should no longer support ...
- The Industry's Landmine: What Consumers Think You Know About Them -- And What You Can Do About It
Metrics Insider, Judah Phillips - Wednesday, September 29, 2010
Cookies! Bad! Beacons! Spying! Tracking! Data! Evil! Seven words summarize the thesis ...
- Challenging Web Analytics As 'The Little Engine That Could'
Metrics Insider, Judah Phillips - Friday, June 18, 2010
A few weeks ago I had the pleasure of giving one of ...
- What Do You Need In A Web Analytics Tool?
Metrics Insider, Judah Phillips - Tuesday, November 17, 2009
I've often said that not all Web analytics tools were created equally. ...
- It takes A Village Or A City And More...
Metrics Insider, Judah Phillips - Friday, October 16, 2009
Companies are more dependent on solid Web analytical data to drive increased ...
- Web Analytics: Easy? Hard? Complex? It Depends
Metrics Insider, Judah Phillips - Tuesday, September 8, 2009
In the Web analytics industry, there has been an ongoing debate for ...
- Web Analytics Integration: Holy Grail Or White Whale?
Metrics Insider, Judah Phillips - Friday, July 24, 2009
A few years ago, when I spoke about "integrating Web analytics data ...
- Analytics Isn't Just For Marketers...
Metrics Insider, Judah Phillips - Tuesday, July 7, 2009
The practice of online analytics is most often discussed in the context ...
- Searching For A Job In Analytics?
Metrics Insider, Judah Phillips - Friday, May 29, 2009
As the economy sags along, with some signs of life, a few ...
- Why Web Analytics Tools Fail
Metrics Insider, Judah Phillips - Thursday, April 9, 2009
In 2009, Web analytics managers have a multitude of different tools to ...
- Analytics Needs IT!
Metrics Insider, Judah Phillips - Friday, February 13, 2009
The classic problem of "marketing versus IT" is real. Based on what ...
- So You Want A Job In Web Analytics?
Metrics Insider, Judah Phillips - Friday, January 9, 2009
Web analytics is not an easy field to enter, especially in tough ...
- Prioritizing Analytics Work
Metrics Insider, Judah Phillips - Wednesday, December 10, 2008
Anyone who has spent any time doing Web analytics knows that you ...
- Challenges In Mobile Analytics
Metrics Insider, Judah Phillips - Friday, October 3, 2008
Mobile analytics is a hot topic for companies seeking to innovate in ...
- Thinking About Key Performance Indicators?
Metrics Insider, Judah Phillips - Friday, August 29, 2008
Web Analytics Key Performance Indicators (KPIs) are critical for understanding the huge ...
- Let's Use Web Analytics Data For Targeting
Metrics Insider, Judah Phillips - Friday, August 1, 2008
Targeting refers to the process of delivering content or ads to segments ...
- Performance, Performance, Performance
Metrics Insider, Judah Phillips - Wednesday, July 2, 2008
Reach and frequency and the core concepts of traditional media planning and ...
- Why Don't The Numbers Match?!?
Metrics Insider, Judah Phillips - Tuesday, June 10, 2008
A question any practitioner of Internet-based analytics will be asked by many ...
- The Multichannel Analytics Team?
Metrics Insider, Judah Phillips - Friday, March 28, 2008
Companies that derive revenue from multiple channels often have two analyst teams: ...
- Why Does Your Site Exist?
Metrics Insider, Judah Phillips - Friday, February 29, 2008
That's the first question to answer when determining strategy for using online ...
- How Are You Going To Measure Internet Video?
Metrics Insider, Judah Phillips - Friday, February 1, 2008
In late 2007, the Digital Video Barometer Executive Survey indicated that more ...
- Thinking Back And Looking Forward
Metrics Insider, Judah Phillips - Friday, December 28, 2007
As 2007 ends, I thought it worth looking back, from the practitioner ...
- The Yin and Yang Of Online Metrics
Metrics Insider, Judah Phillips - Friday, November 30, 2007
Audience measurement and Web analytics systems are like the yin and yang ...
- Selecting a Web Analytics Tool
Metrics Insider, Judah Phillips - Friday, October 26, 2007
Selecting a Web Analytics tool is never an easy decision. There is ...
- The Most Measurable Medium Needs An XML Standard
Metrics Insider, Judah Phillips - Friday, September 21, 2007
Over the last two weeks, my fellow Metrics Insider columnists have correctly ...
