- Marsh, Inc. Seeks To Restore Brand Image With New Campaign
Marketing Daily, Judy Warner - Thursday, May 10, 2007
[Financial Services] Perhaps projecting lessons its own senior management has learned under ...
- Nationwide Seeks to Maximize Its Exposure to Golf Fans
Marketing Daily, Judy Warner - Tuesday, May 8, 2007
[Financial Services] The company wants to keep building until awareness and favorability ...
- Banks Appear To Have An Edge In The Mobile Market
Marketing Daily, Judy Warner - Monday, May 7, 2007
[Financial Services] Marketers of on-the-go banking services should focus their efforts on ...
- Financial, Media Firms Hit Most Often By Brandjacking, Which Is Worsening
Marketing Daily, Judy Warner - Thursday, May 3, 2007
[Financial Services] The yield for online banking credentials is "incredibly high" for ...
- Online Brandjacking Hits All-Time High
Online Media Daily, Judy Warner - Thursday, May 3, 2007
Online brand abusers are becoming ever better marketers, and the number of ...
- Iconic Red Umbrella Makes Return in New Travelers Companies Spots
Marketing Daily, Judy Warner - Wednesday, May 2, 2007
[Financial Services] Discreetly tucked into the last frame of each spot, the ...
- In New Brand Campaign, Citi Will Urge Banking Customers To 'Get It Done'
Marketing Daily, Judy Warner - Tuesday, May 1, 2007
[Financial Services] The umbrella stood for protection whereas the blue arc symbolizes ...
- AmEx Promotes New Gift Card With Tie-In To Tribeca Film Fest
Marketing Daily, Judy Warner - Friday, April 27, 2007
[Financial Services] Marketing to support new gift cards will be concentrated in ...
- Fidelity Presents Real Cases for Retirement Planning In 'Smart Move' Effort
Marketing Daily, Judy Warner - Wednesday, April 25, 2007
[Financial Services] The company found that more than 30% of couples gave ...
- Wachovia Tops Online Bank Survey; Citibank, WaMu Show Gains
Marketing Daily, Judy Warner - Monday, April 23, 2007
[Financial Services] While the total number of customers being converted to online ...
- U.S. Online Banking Population Grew 9.5% In 2006
Online Media Daily, Judy Warner - Monday, April 23, 2007
As the online banking industry matures, the rate of customer growth is ...
- HSBC Sees GreenIn Green
Marketing Daily, Judy Warner - Wednesday, April 18, 2007
When being green equates to saving money, that's where financial services companies ...
- Citigroup Brand, Ad Manager Steve Cone Quits
Marketing Daily, Judy Warner - Tuesday, April 17, 2007
[Financial Services] Despite an invitation to "talk about what's next," the flamboyant ...
- Credit Card Holders Prefer Airline Miles to Rewards
Marketing Daily, Judy Warner - Friday, April 13, 2007
[Financial Services] A growing trend among credit card issuers is tying cashback ...
- Bank Of America Absorbs U.S. Trust, Rebrands Entity
Marketing Daily, Judy Warner - Tuesday, April 10, 2007
[Financial Services] Private Wealth Management will be the largest manager of private ...
- Chase Set to Glow in New Tri-State Campaign
Marketing Daily, Judy Warner - Monday, April 9, 2007
[Financial Services] Besides new ads and a new promotion, it includes the ...
- Zillow Adds Localized Make-Your-Own Ad Capability
Marketing Daily, Judy Warner - Wednesday, April 4, 2007
[Technology] Zillow.com today launches "EZ Ads" among other features to attract user-generated ...
- Zillow.com Offers Do-It-Yourself 'EZ Ads'
Online Media Daily, Judy Warner - Wednesday, April 4, 2007
Real estate site Zillow.com launches a do-it-yourself ad capability today allowing anyone ...
- To Drive Usage, MasterCard Tests Mobile Service
Marketing Daily, Judy Warner - Tuesday, April 3, 2007
[Financial Services] Think of it as the next-generation Yellow Pages. You log ...
- Study: Younger Card Customers Take Cues From Parents
Marketing Daily, Judy Warner - Monday, April 2, 2007
[Financial Services] Surprisingly, people who grew up with the Internet aren't keen ...
- TD Banknorth Breaks First Brand Campaign Amid Job Losses
Marketing Daily, Judy Warner - Thursday, March 29, 2007
[Financial Services] The bank decided it had to elevate its brand by ...
- Discover Closer To IPO, Reports Increase In Marketing
Marketing Daily, Judy Warner - Tuesday, March 27, 2007
[Financial Services] Discover is widely believed to be well-positioned as a stand-alone ...
- Bank of America Is 'Most-Talked About'
Marketing Daily, Judy Warner - Friday, March 23, 2007
[Financial Services] What does Bank of America do to become the most-talked ...
- Illuminated Billboards Sign of the Times in Hub
Marketing Daily, Judy Warner - Wednesday, March 21, 2007
[Out of Home] Garelick Farms, one of the Boston area's largest distributors ...
- MassMutual Shifts Dollars Online With New 'Front of Mind' Ads
Marketing Daily, Judy Warner - Tuesday, March 20, 2007
[Financial Services] The $20-million ad campaign doesn't try to scare people into ...
- The Hartford To Launch New Stag Ads During Tourney Coverage
Marketing Daily, Judy Warner - Thursday, March 15, 2007
[Financial Services] Shorter ads and strong colors are designed to capture the ...
- Discover To Reward Consumers Who Manage Credit Well
Marketing Daily, Judy Warner - Wednesday, March 14, 2007
[Financial Services] Discover cardholders are less likely to carry a balance. That ...
- An Obvious Co-Brand: Game of Life Takes Visa
Marketing Daily, Judy Warner - Friday, March 9, 2007
[Financial Services] Critics say the marketer is trying to reach a younger, ...
- Going Green: BofA Commits Billions to Ecofriendly Initiative
Marketing Daily, Judy Warner - Wednesday, March 7, 2007
[Financial Services] The giant financial firm is leading the way toward being ...
- Chase Aims to Simplify Services, Targets Families
Marketing Daily, Judy Warner - Tuesday, March 6, 2007
[Financial Services] The company wants to make credit card usage more friendly ...
