- Chrysler, Sirius Introduce 'Backseat TV' With Kid Shows
Marketing Daily, Karl Greenberg - Friday, March 30, 2007
[Automotive] A first for the industry as well as for satellite provider ...
- Holiday Inn Strikes Deal With Hall of Famer Cal Ripken, Jr.
Marketing Daily, Karl Greenberg - Friday, March 30, 2007
[Entertainment] Major League Baseball says it is enjoying a surge in populari ...
- Sirius, Chrysler Team To Deliver Backseat TV
MediaDailyNews, Karl Greenberg - Friday, March 30, 2007
Chrysler Group and partner Sirius Satellite Radio are bringing TV to minivan ...
- Buick Eyes Boomers In Resurrecting 'Super'
Marketing Daily, Karl Greenberg - Thursday, March 29, 2007
[Automotive] Although golfer Tiger Woods will continue to pitch the Super versio ...
- Synova To Launch Campaign To Reintroduce The Today Sponge
Marketing Daily, Karl Greenberg - Thursday, March 29, 2007
[Healthcare] The contraceptive product, which was popular in the Nineties when ...
- Hyatt Launches Pilot Digital Music Program
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2007
[Entertainment] One industry observer says the big hotel chains like Hyatt a ...
- Michelin Unveils Safety, Economy, Environment Ad Campaign
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2007
[Automotive] The tire maker is touting these aspects of its brand becau ...
- Chrysler Targets Commuters With Dodge Avenger PR Stunt
Marketing Daily, Karl Greenberg - Tuesday, March 27, 2007
[Automotive] The company says it uses PR stunts to reach media beyo ...
- Tribeca Film Festival Adds Slew Of Big-Name Sponsors
Marketing Daily, Karl Greenberg - Tuesday, March 27, 2007
[Entertainment] There has been a dramatic increase in the depth of sponsorsh ...
- J.D. Power Predicts Pickup Truck Sales Will Sizzle
Marketing Daily, Karl Greenberg - Monday, March 26, 2007
[Automotive] The consultancy says the relaunches of Chevy's Silverado and Toyota's Tundr ...
- Honda Starts Ad Engines As Racing Season Gets Underway
Marketing Daily, Karl Greenberg - Monday, March 26, 2007
[Automotive] The carmaker is targeting the general population as well as raci ...
- Chase Targets Chinese-Americans With Home Show, Ad
Marketing Daily, Karl Greenberg - Monday, March 26, 2007
[Financial Services] For the first time, the bank is airing a ...
- GM Lightens Load At Dealerships, Helps Redesign Them
Marketing Daily, Karl Greenberg - Friday, March 23, 2007
[Automotive] The strategy gives dealers in the three-brand channel a full portfol ...
- Sharp Is Keen To Reach MLB Fans With New Pact
Marketing Daily, Karl Greenberg - Friday, March 23, 2007
[Electronics] With its first major sport-league sponsorship, Sharp seems to be batti ...
- Harmony Pharmacy Opens Airport Store At Newark
Marketing Daily, Karl Greenberg - Thursday, March 22, 2007
[Retail] The company is trying to tap a nascent market for travele ...
- Acura Brings Sponsored Events To Fans Missing The Action
Marketing Daily, Karl Greenberg - Thursday, March 22, 2007
[Automotive] If the mountain can't get to Mohammed, Mohammed will go ...
- Hyatt Targets Multi-Taskers With Blended Lifestyles
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2007
[Travel] A new campaign from the hotel chain aims to appeal ...
- Pontiac Pulls Out The Stops For March Madness
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2007
[Automotive] The campaign is the automaker's biggest yet for the NCAA play-of ...
- Pontiac Drives NCAA's March Madness
MediaDailyNews, Karl Greenberg - Wednesday, March 21, 2007
Pontiac is boosting its multi-year sponsorship of NCAA sports this month wi ...
- Honda, Nissan Target Urban Buyers With Guerrilla Techniques
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2007
[Automotive] Although the campaigns target minorities, they all are thematically consistent, centeri ...
- Nearly Half Of Rx Sales Don't Include Other Store Purchases
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2007
[Retail] One company suggests pharmacies connect with consumers while they are ...
- Mercedes To Urge Europeans To 'C-for Yourself'
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2007
[Automotive] The automaker is launching a marketing campaign that includes TV, prin ...
- Suzuki Showcases Subcompact, SUVs At Ski, Snowboard Events
Marketing Daily, Karl Greenberg - Monday, March 19, 2007
[Automotive] The niche automaker realizes that it's not financially rewarding for ...
- Upscale Coffee Makers Drive Segment But Overall It's Flat
Marketing Daily, Karl Greenberg - Monday, March 19, 2007
[Appliances] Because the lower-end makers were out first but had quality issue ...
- Bosch Inks Deals With Utilities For Energy Star Rebate Promo
Marketing Daily, Karl Greenberg - Friday, March 16, 2007
[Promotion] The premium appliance maker will use a photo of a ra ...
- Toyota, Urban Outfitters In College Radio Promo
Marketing Daily, Karl Greenberg - Friday, March 16, 2007
[Automotive] In the retailer's largest promotion to date, Toyota will park i ...
- Ford To Stamp Everything But Blades Of Grass At Cowboys Stadium
Marketing Daily, Karl Greenberg - Thursday, March 15, 2007
[Automotive] A multi-year, integrated partnership with the football team will put "Bui ...
- Home Depot Offers 'Mea Maxima Culpa,' Latest In A Line
Marketing Daily, Karl Greenberg - Thursday, March 15, 2007
[Retail] The retailer's CEO responded quickly, candidly and publicly to criticism ...
- Jeep Salutes Patriot With Integrated, Interactive Campaign
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2007
[Automotive] The brand is counting on luring younger consumers who will wa ...
- Teens Driving Growth Of Iced Teas Across All Meals
Marketing Daily, Karl Greenberg - Wednesday, March 14, 2007
[Beverages] Interestingly, for restaurant marketing departments, the increase in tea consumption hasn ...