- ABC To Launch New Weight-Loss Reality Show
MediaDailyNews, Karl Greenberg - Wednesday, March 14, 2007
Producers of the reality show "Supernanny" are developing a new reality sh ...
- Jeep Sets Off On Patriot Adventure For New SUV
Online Media Daily, Karl Greenberg - Wednesday, March 14, 2007
A Web video adventure campaign for the new Patriot, Jeep's compact SU ...
- Saturn, GM Partner With Rodale In Health, Fitness Deal
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2007
[Automotive] A new online community-building program centers on two of the Satu ...
- Fit Wits: Rodale, Saturn Pitch Cars To Bikers, Hikers, Runners
MediaDailyNews, Karl Greenberg - Tuesday, March 13, 2007
Magazine publisher Rodale has joined forces with Saturn to promote its n ...
- New Honda Motorcycle Ads: It's About The Ride
Marketing Daily, Karl Greenberg - Monday, March 12, 2007
[Automotive] No. 2 Honda is launching ads that take the focus o ...
- Study: Black Doctors Favor DTC Drug Marketing
Marketing Daily, Karl Greenberg - Monday, March 12, 2007
[Pharmaceuticals] These doctors serve communities for whom such advertising is more li ...
- Jones Soda Revenues Sparkle As It Preps First TV Ad
Marketing Daily, Karl Greenberg - Monday, March 12, 2007
[Beverages] As the sugar cane versus corn syrup issue heats up, Jon ...
- Hyundai To Launch Game Guaranteed To Go Viral
Marketing Daily, Karl Greenberg - Friday, March 9, 2007
[Automotive] Players in this marketing effort for the Elantra will have ...
- Ducati Cuts Marketing Department, Increases Sales
Marketing Daily, Karl Greenberg - Thursday, March 8, 2007
[Automotive] The company set North American sales records after it stopped runni ...
- Carmakers Offer 'Live' Chat To Online Shoppers
Marketing Daily, Karl Greenberg - Thursday, March 8, 2007
[Automotive] Consumers like the technology because they can remain anonymous. Clients li ...
- Automakers Offer Live Web Chat To Guide Prospective Customers
Online Media Daily, Karl Greenberg - Thursday, March 8, 2007
Dodge is the latest automaker to offer an online chat program ...
- Huggies Adds Sunscreen To Disposable Swim Line
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2007
[Packaged Goods] The extension makes sense because the brand equity is ...
- Lunch May Not Be Free, But Parking Is On GM
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2007
[Automotive] General Motors is offering to pay for shoppers' parking in eig ...
- Scion's Web-Based Pre-Launch Scorns Tradition
Marketing Daily, Karl Greenberg - Tuesday, March 6, 2007
[Automotive]The carmaker's strategy is heavy on building trust and community and lig ...
- Scion Pre-Launches 2008 Model On Web
Online Media Daily, Karl Greenberg - Tuesday, March 6, 2007
Toyota's Scion is pre-launching a car with a Web site from Atti ...
- Chrysler Goes All Out For Dodge Avenger
Marketing Daily, Karl Greenberg - Monday, March 5, 2007
[Automotive] The multifaceted marketing campaign aims to lure a younger buyer seeki ...
- Auto Sales Reflect Driver Trend Toward Small
Marketing Daily, Karl Greenberg - Monday, March 5, 2007
[Automotive] Record sales for February were reported by Prius and Toyota whi ...
- Ford Banking On Third-Party Compliments
Marketing Daily, Karl Greenberg - Friday, March 2, 2007
[Automotive] The automaker is taking off the gloves as it uses i ...
- Chrysler Eyes Trucks To Put Spring In Its Sales Step
Marketing Daily, Karl Greenberg - Friday, March 2, 2007
[Automotive] Despite a dismal February report that shows larger vehicles were do ...