- Kajeet, Nickelodeon In Cross-Promotion Aimed At Tweens
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Entertainment] The cell phone and service provider says the number of U. ...
- Del Monte Launches 'Family Togetherness' Web Site
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Food] Agency.com created the online domain, where experts will weigh in ...
- Agency.com Creates Family Togetherness Site For Del Monte
Online Media Daily, Karl Greenberg - Thursday, April 12, 2007
Agency.com created a new corporate Web site for Del Monte Foods wi ...
- Mercedes Banking On Market For Its Small Smart Car
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
[Automotive] While Chevrolet is running an online program letting consumers choose whic ...
- On Auto Marketing And Meteorology
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
Growth is fueled by revenue, which is fueled by sales, which fue ...
- Calif. Milk Board Launches New Iteration Of 'Got Milk?'
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
[Beverages] The issue is awareness--especially among younger consumers--of milk as a ki ...
- AutoNation Points Customers To Greener, Fuel-Efficient Cars
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2007
[Automotive] The franchise is linking with Edmunds.com to identify qualifying vehicles. Und ...
- American Airlines Looks To The Ladies For Revenue Growth
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2007
[Travel] American is launching the industry's first online marketing channel just f ...
- American Creates An Online Hub For Female Travelers
Online Media Daily, Karl Greenberg - Tuesday, April 10, 2007
In a first for the industry, American Airlines is launching an onli ...
- Toyota In Talks To Launch Scion-Branded TV Show
Marketing Daily, Karl Greenberg - Monday, April 9, 2007
[Automotive] "Stomping Grounds" would star hip-hop artists cruising the neighborhoods they gr ...
- Three Dog Bakery Out, Just In Time, With New Pet Treats
Marketing Daily, Karl Greenberg, Kevin Ransom - Monday, April 9, 2007
[Food] The timing was right for this small company as Ol' R ...
- Hyundai Looking To Build More Confident Brand
Marketing Daily, Karl Greenberg - Friday, April 6, 2007
[Automotive] As it unveiled its Genesis concept at the New York sh ...
- Audi Looks To Align Brand, Product In New Campaign
Marketing Daily, Karl Greenberg - Friday, April 6, 2007
[Automotive] CMO Scott Keogh says the company, intent on climbing into t ...
- Automakers Put Emphasis On Fuel Efficiency, Emissions
Marketing Daily, Karl Greenberg - Thursday, April 5, 2007
[Automotive] Says one analyst, "Consumers care about this. They are certainly looki ...
- Nissan Unveils New Infinitis And a Nismo At Auto Show
Marketing Daily, Karl Greenberg - Thursday, April 5, 2007
[Automotive] The carmaker will pursue a media-agnostic strategy; for instance, taking conte ...
- March Sales Find Ford, Chrysler Sales Down, Crossovers Selling Strong
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2007
[Automotive] Higher gas prices in recent years seem to have been burn ...
- Surviving Press Days At The Auto Show
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2007
Position yourself near the doors from which caterers' waiters enter and lea ...
- Consumers Dis Xbox Elite But Purchase Intent Still Strong
Marketing Daily, Karl Greenberg - Wednesday, April 4, 2007
[Technology] A study by BrandIntel suggests that gamers find the price t ...
- Mercury, Bucking Trend, Reaches To Young For Mariner
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2007
[Automotive] The Ford division is gearing its new ad campaign toward wom ...
- New Microsoft Office Campaign Tries Only To Pique Interest
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2007
[Technology] The new ads, unusually weighted toward digital media, will try ...
- AirTran Gives Consumers Chance To Play With The Brand
Marketing Daily, Karl Greenberg - Monday, April 2, 2007
[Travel] The airline's online game stars a virtual version of Indy raci ...
- AutoTrader.com Lines Up Local Marketing With MLB Teams
Marketing Daily, Karl Greenberg - Monday, April 2, 2007
[Automotive] The online consumer automotive channel is unveiling its largest campaign ...
- LensCrafters To Break National Branding, Marketing Effort
Marketing Daily, Karl Greenberg - Monday, April 2, 2007
[Retail] Following a store redesign to upscale its image, the optical compa ...
- Indy Racing Star Features In New AirTran Airways Game
Online Media Daily, Karl Greenberg - Monday, April 2, 2007
Indy racing star Danica Patrick has a virtual starring role in ...