- 'Small And Smaller' Sets Stage For Detroit Auto Show
Marketing Daily, Karl Greenberg - Monday, December 31, 2007
[Automotive] There's been a shift in weight from even, say, 2003--when t ...
- Year In Review: Auto Biz Made For A Good Read
Marketing Daily, Karl Greenberg - Friday, December 28, 2007
[Automotive] With crude oil approaching $100 a barrel and gasoline topping ...
- Toyota Nips At General Motors' Heels, Sees Big '08
Marketing Daily, Karl Greenberg - Thursday, December 27, 2007
[Automotive] One industry consultant says that, in spite of new vehicles, ...
- Motorcyclists Take Issue With Dealership Experiences
Marketing Daily, Karl Greenberg - Thursday, December 27, 2007
[Automotive] J.D. Power's study find that overall satisfaction has steadily increased whi ...
- Chrysler Refutes Reports Its Financial Situation Is Critical
Marketing Daily, Karl Greenberg - Wednesday, December 26, 2007
[Automotive] CEO Robert Nardelli, writing in Chrysler's blog, conceded the reports, b ...
- BMW Launches Site That Welcomes Consumer Input
Marketing Daily, Karl Greenberg - Monday, December 24, 2007
[Automotive] The company says consumers will also be able to talk ...
- New Jockey TV Spot Pushes Idea Of Individualism
Marketing Daily, Karl Greenberg - Monday, December 24, 2007
[Packaged Goods] The apparel maker is launching its first TV spot ...
- Belvedere Vodka Triples Ad Spend For New Campaign
Marketing Daily, Karl Greenberg - Friday, December 21, 2007
[Spirits] "Moving forward, we are doing a sort of a full front ...
- Kodak Signs On To Donald Trump's 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, December 21, 2007
[Electronics] The effort includes a microsite showing aspects of the AiO printe ...
- Marketers On Board With New U.S. Energy Bill
Marketing Daily, Karl Greenberg - Thursday, December 20, 2007
[Automotive] Automakers routinely opposed higher CAFE. The Big Three, even a recent ...
- Chevron Updates Web Site With Tour, 'Ask Mr. Gasoline'
Marketing Daily, Karl Greenberg - Thursday, December 20, 2007
[Automotive] "We launched Techron in 1995 and have had the same si ...
- Braun Not Likely To Suffer Lawsuit, At Least Among Public
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2007
[Electronics] Philips Electronics is asking a court to make P&G's Braun st ...
- Air Travelers Increasingly Dislike Having To Fly, Study Finds
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2007
[Transportation] Mintel finds that 39% of respondents from the highest-income households a ...
- High Gas Prices Push Consumers Toward Smaller Vehicles
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2007
[Automotive] A Kelley Blue Book executive says that generally, consumers are downsizin ...
- Major League Baseball's Loyalty Index Reaches Nadir
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2007
[Sports] "Given that sports fans are not exclusive in terms of ti ...
- Unilever To Unveil Dove Ad Winner During Oscars
Marketing Daily, Karl Greenberg - Monday, December 17, 2007
[Packaged Goods] Brand guru Bob Passikoff cautions: "The minute you open ...
- Boost Rolls Out Initiatives Designed To Reach Art Crowd
Marketing Daily, Karl Greenberg - Monday, December 17, 2007
[Telecom] Mark Fewell, senior director of business development at Boosted, says t ...
- Dealerships Increasing Sophistication In The Digital World
Marketing Daily, Karl Greenberg - Friday, December 14, 2007
[Automotive] "I think there is a realization that ... dealers want the ...
- 'U.S. News' Site Ranks Vehicles, Has Kind Words For GM
Marketing Daily, Karl Greenberg - Friday, December 14, 2007
[Automotive] Chad Smolinski, VP of U.S. News & World Report's RankingsandReviews.com, sa ...
- Ask Not For Whom The Internet Buzzes; It Buzzes For Diesel
Marketing Daily, Karl Greenberg - Thursday, December 13, 2007
[Automotive] Alan Dean, VP/business innovation at BrandIntel, says the tenor of onli ...
- Gillette Revs Up Next Phase Of Champions Program
Marketing Daily, Karl Greenberg - Thursday, December 13, 2007
[Packaged Goods] The latest element is a sweepstakes and instant-win game dangli ...
- Ford To Launch Widgets For Sync On AOL
Marketing Daily, Karl Greenberg - Wednesday, December 12, 2007
[Automotive] The developer says the widgets serve up advertising and can ...
- White Goods So Reliable, Study Finds Warranties Useless
Marketing Daily, Karl Greenberg - Wednesday, December 12, 2007
[Technology] "Extended warranties certainly provide a degree of peace of mind," sa ...
- Ford To Launch Widgets On AOL
Online Media Daily, Karl Greenberg - Wednesday, December 12, 2007
As part of its campaign touting the telematics and in-vehicle entertainment technolo ...
- Wendy's Seeks Replacement For CMO Who's Exiting
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2007
[Restaurants] Ian Rowden, who is credited with reawakening the brand, is headi ...
- Deal Gives Kodak Branding On PGA Tour For Six Years
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2007
[Technology] Kodak gets branding on new Diamond Vision LED digital scoreboards, ...
- Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Beverages] "From our perspective, under this relationship they are adding brands, essentially ...
- Audi's Super Bowl Ad To Intro 'New Era In Luxury'
Marketing Daily, Karl Greenberg - Monday, December 10, 2007
[Automotive] "Coming off a record year where we launched the R8, ...
- Consultancy Says Toyota Best Customer Retainer
Marketing Daily, Karl Greenberg - Friday, December 7, 2007
[Automotive] For the second year in a row, Toyota leads with ov ...
- Fast-Food Giants Celebrate Anniversaries Of Iconic Products
Marketing Daily, Karl Greenberg - Friday, December 7, 2007
[Restaurants] McDonald's is leveraging the 30th anniversary of its Egg McMuffin ...