- Daimler Pitches Smart Brand, Although It's Nearly Sold Out
Marketing Daily, Karl Greenberg - Thursday, December 6, 2007
[Automotive] The company expects to open 57 dealerships in January. All wi ...
- Toyota Early Backer Of Proposed CAFE Legislation
Marketing Daily, Karl Greenberg - Thursday, December 6, 2007
[Automotive] Josephine S. Cooper, Group VP/Toyota Motor North America, said in ...
- Smooth Sailing For Smaller Cars, Crossovers
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2007
[Automotive] Ford, Toyota, Honda, Nissan, Hyundai and Kia were among automakers reporti ...
- American Eagle Launching Another Ventimiglia Venture
Marketing Daily, Karl Greenberg - Wednesday, December 5, 2007
[Retail] The "Mall" series, which follows the lives of a pair ...
- 2008: Eco-Marketing To Take Front And Center Stage
Marketing Daily, Karl Greenberg - Monday, December 3, 2007
[Trends] Next year expect to see global marketers pitch consumers' inner ecologis ...
- Mercedes To Roll Out Diesel Promotion In U.S.
Marketing Daily, Karl Greenberg - Monday, December 3, 2007
[Automotive] "Diesel will be a tough sell in California and other stat ...
- Study: Younger Buyers Aren't Much Into Domestic Vehicles
Marketing Daily, Karl Greenberg - Friday, November 30, 2007
[Automotive] J.D. Power's 2007 Avoider Study" found that pro-domestic and pro-import vehic ...
- Anheuser-Busch To Wall Street: Beer Biz Still Has Fizz
Marketing Daily, Karl Greenberg - Friday, November 30, 2007
[Beverages] Although the leading domestic brewers account for 88.5% of all be ...
- Nascar: So Many Brands, So Many Opportunities
Marketing Daily, Karl Greenberg - Thursday, November 29, 2007
[Sports] How do brands love Nascar? Nextel, UPS, Coca-Cola and Chevron cou ...
- Prediction: '07 May Be Slowest Year Since Last Century
Marketing Daily, Karl Greenberg - Thursday, November 29, 2007
[Automotive] The prognosticators at Edmunds.com, an online research and marketing site f ...
- Motorsports Seeks Ways To Grow Base, Focus On Drivers
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2007
[Sports] Jim Obermeyer, managing director, brand and consumer marketing for Nascar, sa ...
- Volvo To Offer HD Radio In Most Vehicles Next Fall
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2007
[Technology] One industry analyst says the feature is unlikely to sell consume ...
- Starburst Title Sponsors Six Flags Tornado Water Rides
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2007
[Food] The experiential effort will be promoted on the candy's Web sit ...
- 'Family Man' Position In Men's Market Is Eroding
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2007
[Research] A Packaged Facts study suggests that, even though women control fami ...
- Kroger Partners With Nascar In Its Largest Retail Promo
Marketing Daily, Karl Greenberg - Monday, November 26, 2007
[Retail] General Mills, ConAgra, Kellogg and PepsiCo are among the companies participati ...
- Nike, Foot Locker Ink Deal On All-Basketball Store
Marketing Daily, Karl Greenberg - Monday, November 26, 2007
[Retail] "Local community outreach, that's the whole purpose of the stores: ...
- Toyota Suggests You Buy A Lexus For Yourself
Marketing Daily, Karl Greenberg - Friday, November 23, 2007
[Automotive] "Luxury brands don't feel the pinch as much," says an indust ...
- Zagat Survey Finds Flyers Would Rather Take FedEx
Marketing Daily, Karl Greenberg - Friday, November 23, 2007
[Research] The survey of 7,498 frequent flyers revealed--no stunning surprise here--that travele ...
- Alberto VO5 Appeals To Youth Through 'Extreme Style'
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Packaged Goods] "What we tend to see with younger consumers is th ...
- Coke's Global, Holiday Campaign To Launch Over Weekend
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Beverages] "Bringing people together over Coca-Cola is part of brand's DNA," sa ...
- 'Halo 3' Chat Volume More Than Double That Of 'Guitar Hero 3'
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2007
[Gaming] A new study by BrandIntel finds that "Halo 3" "over-achieved" ...
- DeWalt Targets Contractors Through Nascar Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2007
[Retail] "As the [Nascar] brand started growing, we increased participation from seri ...
- Service, Convenience Create Loyalty Leaders Like Google
Marketing Daily, Karl Greenberg - Monday, November 19, 2007
[Research] Consumers are loyal to companies that treat them right, regardless ...
- Coty Inks Deal With Tim McGraw For Perfume Line
Marketing Daily, Karl Greenberg - Monday, November 19, 2007
[Packaged Goods] The fragrance will appeal to those who are attracted ...
- Greenness Is Overtaking Muscle-Car Culture At Shows
Marketing Daily, Karl Greenberg - Friday, November 16, 2007
[Automotive] Automakers showed their verdancy at the L.A. Auto Show, one ...
- Baileys Irish Cream Launching Show With John Legend
Marketing Daily, Karl Greenberg - Friday, November 16, 2007
[Spirits] The show will feature concert performances, interviews and footage with t ...
- Baileys Launches 'Legend' TV Show
MediaDailyNews, Karl Greenberg - Friday, November 16, 2007
Diageo's Baileys Irish Cream is launching its own TV show in t ...
- Happy Customers Go From Sales To Service At Car Dealerships
Marketing Daily, Karl Greenberg - Thursday, November 15, 2007
[Automotive] The industry, which in recent years has moved to create strong ...
- As Strike Darkens Broadway, Nets Dangle Ticket Swap
Marketing Daily, Karl Greenberg - Thursday, November 15, 2007
[Sports] The New Jersey NBA team is taking advantage of a we ...
- Reebok Takes Its Turn At A Branded TV Series
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2007
[Retail] The main objective with "Framed" is to showcase top athlete endorse ...