- American Customer Satisfaction Index Down Slightly
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2007
[Research] Consumers may be less satisfied about brands than they have be ...
- IAB Panelists Offer Advice On How To Reach Families
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2007
[Interactive] It may seem like a contradiction in terms, but the panelis ...
- Private Label Is Growing But When Will It Take Off?
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2007
[Retail] Even with private-label products from Safeway, Publix, Wal-Mart and Target, t ...
- Consumers Get Cross-Media Message Out
MediaDailyNews, Karl Greenberg - Tuesday, November 13, 2007
What marketer aiming to pitch tweens wouldn't want to ride on t ...
- Mercury Targets The Design-Savvy With New Voga Brand
Marketing Daily, Karl Greenberg - Monday, November 12, 2007
[Automotive] "The thing about these special editions is that they are nic ...
- Scion Goes After Target Consumers In Virtual Worlds
Marketing Daily, Karl Greenberg - Monday, November 12, 2007
[Automotive] "In this space I believe you need to be non-traditional ...
- Despite Q3 Loss, Ford Sees Reason To Be Optimistic
Marketing Daily, Karl Greenberg - Friday, November 9, 2007
[Automotive] The automaker has a better product mix and is getting i ...
- Bridgestone Cuts Two-Year Super Bowl Half-Time Deals
Marketing Daily, Karl Greenberg - Thursday, November 8, 2007
[Automotive] The company will launch two new TV spots during the ga ...
- Study: Customer Service Should Be Central To Strategy
Marketing Daily, Karl Greenberg - Thursday, November 8, 2007
[Retail] "Retailers need to fix the disconnect between their offerings and customer ...
- General Motors Shooting Year-End Ads In Dealership
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2007
[Automotive] The ads will be shot at a new dealership that evinc ...
- GM Intros Pontiac Vibe With Pomp, Circumstance
Marketing Daily, Karl Greenberg - Wednesday, November 7, 2007
[Automotive] "We realize so many can't be there, and this is ...
- Toyota's New Corporate Campaign Asks 'Why Not?'
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2007
[Automotive] Steve Sturm, group VP/Toyota Motor North America, says that the effort--s ...
- Jockey Invites Consumers To Join The 'UnderWars'
Marketing Daily, Karl Greenberg - Tuesday, November 6, 2007
[Retail] JockeyUnderWars.com follows another recent Web-based effort, StopSquirming.com. She says the t ...
- Toyota, DeGeneres Team In Retro, Live TV Advertising
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highland ...
- Pond Radio Takes Best Of Show In Inaugural EAR Awards
Marketing Daily, Karl Greenberg, Nina Lentini - Monday, November 5, 2007
[Awards] Comedian and award presenter Stephen Colbert spoke highly of the mediu ...
- Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] "Being able to celebrate the holidays with Bloomingdale's allows Infiniti ...
- DeGeneres Pitches Toyota Highlander In Retro 'Spot'
MediaDailyNews, Karl Greenberg - Monday, November 5, 2007
Boomers may remember Jack Paar and Ed Sullivan pausing to pitch the ...
- Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Automotive] The company says the discontinued vehicles are "nearing the end ...
- FedEx, NBA Pact Points Up Their Internationality-ness
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Sports] "When FedEx created this alliance, we were the only ones th ...
- Hanesbrands, Disney Ink 10-Year Co-Branding Deal
Marketing Daily, Karl Greenberg - Thursday, November 1, 2007
[Packaged Goods] A spokesperson for Hanesbrands says one of the benefits ...
- IntelliChoice Ranks Certified Pre-Owned Programs
Marketing Daily, Karl Greenberg - Thursday, November 1, 2007
[Automotive] "What CPO does for automakers and dealers is become a re ...
- Chrysler, 'House Of Payne' Team On Town & Country Minivan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2007
[Automotive] The manager of Chrysler advertising and Chrysler global brand communications sa ...
- LG's Twist On Appliance Upgrades: Do It For The Heck Of It
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2007
[Electronics] The campaign derives from internal research suggesting that consumers are frequent ...
- P&G Changing Face Of Environmental Sustainability
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2007
[Packaged Goods] The company won't be shoving moral benefits down consumers' throat ...
- Chrysler's CEO Gets A Grilling At The MPA Meeting
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2007
[Automotive] "I'm not a designer but consumer," says Robert Nardelli. "I spe ...
- Unique Images Advance 'Purity' Theme For Smirnoff
Marketing Daily, Karl Greenberg - Monday, October 29, 2007
[Spirits] The effort, overseen by JWT's London office, comprises three print a ...
- Halo Vacuum Effort Shines Light On Germs
Marketing Daily, Karl Greenberg - Monday, October 29, 2007
[Technology] In all media the only visual is the vacuum itself a ...
- Ford Campaign For Sync Centers On Singer Juanes
Marketing Daily, Karl Greenberg - Friday, October 26, 2007
[Automotive] "We know the Hispanic market has high adoption and usage rat ...
- Pittsburgh Paints Rolling Out Eco-Conscious Hues
Marketing Daily, Karl Greenberg - Friday, October 26, 2007
[Packaged Goods] The company may have been ahead of the curve wh ...
- Is Toyota Losing Luster--Or Have More Makes Added Polish?
Marketing Daily, Karl Greenberg - Thursday, October 25, 2007
[Automotive] Says the president of Strategic Vision of its own index: "Statisticall ...