- Dodge Taps Tuner Market To Promote Caliber SRT4
Marketing Daily, Karl Greenberg - Thursday, October 25, 2007
[Automotive] Playing to this market segment can be risky--but, as one indust ...
- Canadian Club Whisky Gets First Brand Campaign In 20 Years
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2007
[Spirits] "Canadian Club has incredible distribution, high awareness and quite a b ...
- Tip-Off: Adidas 'Brotherhood' Campaign Launches
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2007
[Retail] The integrated push features the players during candid moments, working ...
- World Series Lineup Includes Heavy Marketing Hitters
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2007
[Sports] The MLB's John Brody says that the All-Star game and post-seas ...
- Kawasaki Opens Insider's Portal To John Q. Public
Marketing Daily, Karl Greenberg - Tuesday, October 23, 2007
[Automotive] "We aren't competing against the other bikes, we are competing again ...
- FDA Panels Say No To Cold Meds For Kids Under Six
Marketing Daily, Karl Greenberg - Monday, October 22, 2007
[Packaged Goods] They also called for more clinical studies before deciding ...
- Pepsi, Minisode Team For Retrospective Efforts
Marketing Daily, Karl Greenberg - Monday, October 22, 2007
[Beverages] Pepsi, which is rebranding its packaging to sport a retro loo ...
- Pepsi Brands Online Minisode Network Of Vintage TV Shows
Online Media Daily, Karl Greenberg - Monday, October 22, 2007
Pepsi, which is rebranding its packaging to sport a retro look, ne ...
- Vegas' SEMA Show Attendance Projected At 20% Over Last Year
Marketing Daily, Karl Greenberg - Friday, October 19, 2007
[Automotive] Beneath the fanfare of souped-up engines, body kits, seismic audio a ...
- Mercedes Separates Star From Brand Name, Loses Dimension
Marketing Daily, Karl Greenberg - Thursday, October 18, 2007
[Automotive] Separating the logo from the text may make sense given t ...
- With New Agency, Orkin Bids Ned, The Orkin Man Adieu
Marketing Daily, Karl Greenberg - Thursday, October 18, 2007
[Service] CMO Kevin Smith says that the creative evolution will be towa ...
- Staff Is The Key To Department Store Customer Satisfaction
Marketing Daily, Karl Greenberg - Thursday, October 18, 2007
[Retail] Michael De Vere, executive director of emerging industries at JD Powe ...
- Toyota Reliability Drops In 'Consumer Reports' Survey
Marketing Daily, Karl Greenberg - Wednesday, October 17, 2007
[Automotive] Although the gap between high and low quality among vehicles h ...
- Number Of NYC Marathon Sponsors May Break Record
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2007
[Sports] The race has become a magnet for marketers because of i ...
- Autobytel Site Sets Out To Be First All-Things-Auto
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2007
[Automotive] The effort uses direct, banner marketing and search engine marketing component ...
- Ford Debuts Next Iteration Of 'American Dreams' For Lincoln
Marketing Daily, Karl Greenberg - Monday, October 15, 2007
[Automotive] The effort positions Lincoln as a luxury-car brand for those w ...
- Dupri Gives Shout-Out in Beam's Campaign For Courvoisier
Marketing Daily, Karl Greenberg - Monday, October 15, 2007
[Spirits] The new effort is unique in its dual message: what a ...
- Chevy Readies Critical Campaign Launch For Malibu
Marketing Daily, Karl Greenberg - Friday, October 12, 2007
[Automotive] The broad objective, says Chevy's ad and sales promotion director, ...
- Drugmakers, CVS Pull Kids' Cold, Cough Medicines
Marketing Daily, Karl Greenberg - Friday, October 12, 2007
[Packaged Goods] The Consumer Healthcare Products Association is calling for voluntary reca ...
- Cointreau Taps Von Teese For Ambassadorial Role
Marketing Daily, Karl Greenberg - Thursday, October 11, 2007
[Spirits] The company has not, until now, engaged personalities or celebrities ...
- ExpressJet's National Campaign Takes Flight
Marketing Daily, Karl Greenberg - Thursday, October 11, 2007
[Air Travel] The effort highlights the new, smaller (50-seat) planes, minus tho ...
- Chivas Bringing Back 25-Year-Old Scotch
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2007
[Spirits] The company last week launched the grassroots end of a U. ...
- Toyota Pitches Yaris To Xboxers
Marketing Daily, Karl Greenberg - Wednesday, October 10, 2007
"Gamers are open-minded, very tech-savvy, and always weighing their options. Games a ...
- Toyota Touts Yaris In Free Branded Xbox Game
Online Media Daily, Karl Greenberg - Wednesday, October 10, 2007
Toyota has created a game for Xbox that features the Toyota Yar ...
- Advice On Print, Interactive Advertising: 'Keep It Simple'
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2007
[Conference] "When readers read copy they are likely to take action, a ...
- 'U.S. News' Enters Consumer Guidance On Car, Truck Buying
Marketing Daily, Karl Greenberg - Monday, October 8, 2007
[Automotive] "We will deliver what advertisers need but the first, most importa ...
- J.D. Power: Consumers Want Their HDTV Again And Again
Marketing Daily, Karl Greenberg - Monday, October 8, 2007
[Electronics] Sony, Pioneer, and Samsung are consumer favorites in the HDTV produ ...
- J.D. Power: Consumers Want Their HDTV Again And Again
MediaDailyNews, Karl Greenberg - Monday, October 8, 2007
They are expensive toys, but consumers love them. No--not yachts, but high-definiti ...
- Bridgestone Name Goes On NFL's International Series
Marketing Daily, Karl Greenberg - Friday, October 5, 2007
[Automotive] The partnership agreement also includes trademark rights and broadcast and onli ...
- Honda Merges Tough With Classy For New Ridgeline Ads
Marketing Daily, Karl Greenberg - Friday, October 5, 2007
[Automotive] Honda's campaign--arguing that the Ridgeline combines muscle and ruggedness with intelligenc ...