- Sales Off 3% In September But Certain Makers Gained
Marketing Daily, Karl Greenberg - Thursday, October 4, 2007
[Automotive] Blame gasoline prices and the entrenched housing slump for a report ...
- Duracell Ads Promote Rechargeable Batteries' Longevity
Marketing Daily, Karl Greenberg - Thursday, October 4, 2007
[Packaged Goods] A company spokesperson says the rechargeable battery segment is growi ...
- Toyota Promotes Yaris In 'TV Guide,' Fox Deal
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2007
[Automotive] Toyota will be targeting the entertainment enthusiast with its association wi ...
- P&G Out With Kelly Ripa Ads For 2X Ultra Tide
Marketing Daily, Karl Greenberg - Wednesday, October 3, 2007
[Packaged Goods] "What's interesting about 2X Ultra Tide is, yes, they a ...
- September Sales Predicted To Be Small Mixed Bag
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2007
[Automotive] The consultancy predicts the industry will see an overall 0.7% decli ...
- Konica Minolta Inks Gator Bowl Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2007
[Electronics] Company spokesperson James Norberto says the company chose the Gator Bo ...
- Suzuki Continues Car-Meets-Motorcycle Brand Strategy
Marketing Daily, Karl Greenberg - Monday, October 1, 2007
[Automotive] Says Gene Brown, vice president/marketing: "We had just one brand sp ...
- GameStop Launches First-Ever Integrated National Campaign
Marketing Daily, Karl Greenberg - Monday, October 1, 2007
[Entertainment] The effort is intended to appeal both to avid gamers a ...
- Domestic Or Import? First Decision Likely To Stick
Marketing Daily, Karl Greenberg - Friday, September 28, 2007
[Automotive] The study also found that nearly 40% of all new-vehicle shoppe ...
- Beam To Those Who Link Tequila To College: We Want You Back
Marketing Daily, Karl Greenberg - Friday, September 28, 2007
[Spirits] The challenge is just as great, if not greater, for high-e ...
- Chrysler Launches Jeep 2.0 To Engage Socializers
Marketing Daily, Karl Greenberg - Thursday, September 27, 2007
[Automotive] Jay Kuhnie, director of Jeep communications, says the effort is deliberate ...
- VW Tells American Consumers: Up The Dieselution
Marketing Daily, Karl Greenberg - Thursday, September 27, 2007
[Automotive] Volkswagen of America is preparing the U.S. market for the retu ...
- New Chrysler's New Push Is All About Social Web
Online Media Daily, Karl Greenberg - Thursday, September 27, 2007
Chrysler LLC's new marketing push from Cutwater, S.F., for the just-launched 20 ...
- Marketers, Learn What You Can, Cannot Control Online
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2007
[Conference] One associate attorney general said most of the office's efforts ha ...
- Today's Marketers Must Tread A Media Minefield
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2007
[Conference] Panelists at the National Advertising Review Council's NAD Annual Conference argu ...
- Web 2.0: A Minefield Marketers Must Cross
Online Media Daily, Karl Greenberg - Wednesday, September 26, 2007
Panelists at the National Advertising Review Council's NAD Annual Conference argued--in o ...
- Panelists Laud Defensive Branding To Curtail Online Damage
Marketing Daily, Karl Greenberg - Tuesday, September 25, 2007
[Conference] Brands need to create an organization dedicated to social media, a ...
- Marketing Practices Should Not Be Defined By Media
Marketing Daily, Karl Greenberg - Tuesday, September 25, 2007
[Conference] Furthering a holistic theme, one panelist at OMMA New York ...
- Meanwhile, Over At The NAD
Show Daily, Karl Greenberg - Tuesday, September 25, 2007
Here's a report from the other side of town at the N ...
- Chrysler Launches Campaign For Town & Country Minivan
Marketing Daily, Karl Greenberg - Monday, September 24, 2007
[Automotive] Brand Director David Rooney says the focus tends to be ...
- Honda Breaks Corporate Campaign, First With Network TV In Years
Marketing Daily, Karl Greenberg - Monday, September 24, 2007
[Automotive] Ads, targeting 25- to-29-year-olds, launch on network TV during season premier ...
- Defensive Branding No Easy Task
Show Daily, Karl Greenberg - Monday, September 24, 2007
Defensive branding is nearly impossible unless companies have someone inside devoted sole ...
- Unilever Unifying the Web
Show Daily, Karl Greenberg - Monday, September 24, 2007
Babs Rangaiah director of media and entertainment at Unilever: "Video killed t ...
- Forecast: Opportunity Lies In Supercharged CUV Segment
Marketing Daily, Karl Greenberg - Friday, September 21, 2007
[Automotive] Another huge growth market is basic cars, entry-level compacts like Hyund ...
- Okay, So There Are No Plug-In Hybrids, But 25% Might Buy One
Marketing Daily, Karl Greenberg - Thursday, September 20, 2007
[Automotive] According to a recent study which polled 10,000 consumers on the ...
- Celestial Seasons Perks Up Packaging, Moves Into ... Coffee?
Marketing Daily, Karl Greenberg - Thursday, September 20, 2007
[Beverages] The effort is part of a global rebranding--the company's first ...
- Xbox's 'Halo 3' Is A Campaign Of Monumental Proportions
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2007
[Entertainment] Brands and real-world products rushing headfirst to put virtual versions ...
- Cancer Society Launches Largest Single-Issue Ad Campaign
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2007
[Trend] "We think it's mission critical and morally appropriate to resolve t ...
- Multimedia Battle Ushers In XBox 'Halo 3'
Online Media Daily, Karl Greenberg - Wednesday, September 19, 2007
An elaborate new campaign for Xbox's "Halo 3" depicts an apocalyptic batt ...
- XM Intros Interactive Campaign Targeted To New-Car Buyers
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2007
[Automotive] XM's VP of automotive marketing says the campaign is squarely aim ...