- While Minority Consumers May Like Ads, Many Find Them Irrelevant
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2007
[Research] Identifying a demographic target and delivering the right message may se ...
- GMC Campaign Tied To 'Monday Night Football' Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 17, 2007
[Automotive] The campaign includes broadcast and print ads and features an interacti ...
- NYC Rolls Out First Citywide Bicycle Awareness Campaign
Marketing Daily, Karl Greenberg - Monday, September 17, 2007
[Automotive] The campaign aims to raise awareness among drivers and bike ride ...
- Pontiac, Microsoft Co-Promote Launches Of GXP Cars, 'Halo 3'
Marketing Daily, Karl Greenberg - Friday, September 14, 2007
[Automotive] Jeff Cruz, SVP and creative director at Leo Burnett, says t ...
- Nissan, Yahoo Deal Moves Online Music To TV
Marketing Daily, Karl Greenberg - Friday, September 14, 2007
[Automotive] For the TV broadcast, one performance from the Web series wi ...
- Honda Pulls Open Garage Doors In Massive All-Points Push
Marketing Daily, Karl Greenberg - Thursday, September 13, 2007
[Automotive] In the auto business there's the occasional campaign--the national launch ...
- Canon Shoots For Third Sponsorship Of The NFL
Marketing Daily, Karl Greenberg - Thursday, September 13, 2007
[Electronics] The company is also running an amateur photo contest that dangl ...
- Ford Mercury Gets Fashionable With 'Elle' In New York
Marketing Daily, Karl Greenberg - Tuesday, September 11, 2007
[Automotive] The tie-in with Elle is meant to appeal to a younge ...
- La-Z-Boy Targets The Couch Potato In Us All
Marketing Daily, Karl Greenberg - Tuesday, September 11, 2007
[Retail] HGTV, DIY and Food Network will feature items called "Short Stories ...
- Hyundai Breaks Integrated Effort ... But Where Are The Cars?
Marketing Daily, Karl Greenberg - Monday, September 10, 2007
[Automotive] The marketing veep says the company and agency avoided benchmarking automoti ...
- Hyatt Dangles Golf Vacation In PGA Of America Promo
Marketing Daily, Karl Greenberg - Monday, September 10, 2007
[Hospitality] The company's director of resort marketing says Hyatt is hoping ...
- Press' Move To Chrysler Gives 'Em Something To Talk About
Marketing Daily, Karl Greenberg - Friday, September 7, 2007
[Automotive] One industry observer speculates that Chrysler will ultimately be a "str ...
- A Slimmer VW Moving Closer To Port, Key Consumers
Marketing Daily, Karl Greenberg - Friday, September 7, 2007
[Automotive] "They are an import company, and so it's good to ...
- Gizmoz.com Avatars to Star in Taco Bell Ad
Online Media Daily, Karl Greenberg - Friday, September 7, 2007
Taco Bell fans apparently used the energy gained from their "Fourthmeal" ...
- Economy Hurts Some Brands, But Others Set Records
Marketing Daily, Karl Greenberg - Thursday, September 6, 2007
[Automotive] The sub-prime mortgage fiasco is hitting the industry, with several mass-mark ...
- Pontiac Launches Campaign Offering College Scholarships
Marketing Daily, Karl Greenberg - Thursday, September 6, 2007
[Automotive] The 13-week promotion features ESPN College GameDay hosts Chris Fowler, L ...
- Ford Has Drivers Swap Cars For A Ford; New Ads Result
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2007
[Automotive] One industry observer thinks Ford is benefiting from the program, ...
- Kraft Inks Deal To Put Starbucks Brand In Tassimo Line
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2007
[Beverages] A Kraft spokesperson says that the company has not developed n ...
- Red Lobster Freshens Web Site To Extol Brand Position
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2007
[Restaurants] The new site is an extension of a new campaign, whi ...
- Red Lobster Launches Healthier Web Site
Online Media Daily, Karl Greenberg - Tuesday, August 28, 2007
Richards Group, Dallas was the creative agency behind the new site. Digit ...
- Subaru's Raft Of New Ads Targets Yet Ties Together Brand Image
Marketing Daily, Karl Greenberg - Monday, August 27, 2007
[Automotive] Todd Turner, president of Car Concepts, Los Angeles, says Subaru h ...
- Edmunds.com, Saturn Seek Citizen Journo For Promotion
Marketing Daily, Karl Greenberg - Friday, August 24, 2007
[Automotive] The program is "designed to speak to the right audience," sa ...
- Integrated Campaign Launches For Murine Earigate
Marketing Daily, Karl Greenberg - Friday, August 24, 2007
[Packaged Goods] "The challenge is to make ear hygiene as common ...
- Edmunds.com Offers A Shot At Its Inside Line With Saturn Promo
Online Media Daily, Karl Greenberg - Friday, August 24, 2007
Automotive research site Edmunds.com is touting Saturn's newest model with a promoti ...
- Nissan Ties Up College Football Sponsorship Deals
Marketing Daily, Karl Greenberg - Thursday, August 23, 2007
[Automotive] "There's a high level of engagement and passion among SEC fan ...
- Philip Morris To Test Marlboro Moist Smokeless Tobacco
Marketing Daily, Karl Greenberg - Wednesday, August 22, 2007
[Packaged Goods] A company spokesperson says the new product will arrive ...
- New Orleans Launches Web Push To Lure Travelers Back
Marketing Daily, Karl Greenberg - Wednesday, August 22, 2007
[Tourism] The campaign includes banner ads running on an array of properti ...
- Study: Global Market For Mobile Nav Units More Than Doubled
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2007
[Electronics] The U.K. consultancy says that GPS-enabled convergence devices--cell phones and t ...
- Massage Device Sales To Spike As Stress Wears Us Out
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2007
[Research] Packaged Facts also says light and color therapy devices will le ...
- Nissan Inks Integrated Sponsorship Deal With An Entire City
Marketing Daily, Karl Greenberg - Monday, August 20, 2007
[Automotive] Westgate City Center in Arizona will become, in effect, a partn ...