- Consumers Will Pay More If Vehicle Audio Wears A Brand
Marketing Daily, Karl Greenberg - Monday, August 20, 2007
[Research] In the J.D. Power & Associates study, consumers were shown ...
- Nissan Inks Integrated Sponsorship Deal With An Entire City
MediaDailyNews, Karl Greenberg - Monday, August 20, 2007
Westgate City Center in Arizona will become, in effect, a partner ...
- Nissan Seeks To Drive Sales Via Xbox 'Forza Motorsport 2'
Marketing Daily, Karl Greenberg - Friday, August 17, 2007
[Automotive] "The main reason for the integration is to promote the Sent ...
- Virgin Mobile Readies Support For Aloha Phone Roll-Out
Marketing Daily, Karl Greenberg - Friday, August 17, 2007
[Telecommunications] A company spokesperson said that, besides a large retail push, dedicat ...
- Meyer Leaves Toyota To Steer Chrysler Marketing
Marketing Daily, Karl Greenberg - Thursday, August 16, 2007
[Automotive] "This is a brand new concept in the automotive business: ...
- 'Got Milk?' Board Targets Hispanics With 'Stardom' Promo
Marketing Daily, Karl Greenberg - Thursday, August 16, 2007
[Beverages] Hispanic consumers are the right target for the campaign because th ...
- Emerging Markets Take Polish Off Some Big Global Brand Names
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2007
[Trends] Consumers in places like China, Brazil and India are now mu ...
- Taco Bell Covers All The Bases In MLB World Series Promotion
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2007
[Restaurants] "Taco Bell is probably embarking on the most aggressive marketing campai ...
- Mitsubishi Launches Sales Event, National Branding Effort
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2007
[Automotive] Mitsubishi worked with its dealer association to create a top-down integrat ...
- Toyota's Club Scion Gives Socializers A Lift At There.com
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2007
[Automotive] "For us, the virtual world is the next generation of t ...
- AutoTrader.com Campaign Shows Consumers How To 'Sell Your Car'
Marketing Daily, Karl Greenberg - Monday, August 13, 2007
[Automotive] The company is promoting with an eight-week ad push launched la ...
- Hasbro, EA Ink Deal To Digitize Popular Games
Marketing Daily, Karl Greenberg - Monday, August 13, 2007
[Technology] The reciprocal agreement, the initial term of which runs through 201 ...
- Lexus, Buick Share Dependability Rank
Marketing Daily, Karl Greenberg - Friday, August 10, 2007
[Automotive] Domestic brands also took second (Cadillac) and third (Mercury) place ...
- Canon Campaign Will Have NYC Seeing Doubles During Tourney
Marketing Daily, Karl Greenberg - Friday, August 10, 2007
[Electronics] The company will use look-alikes of tennis star Maria Sharapova ...
- Coldwell Banker First To Market Real Home Virtually--Really
Marketing Daily, Karl Greenberg - Thursday, August 9, 2007
[Financial Services] Charlie Young, SVP/marketing, says the company is doing so f ...
- P&G Perks Up Folgers With Integrated Effort For Gourmet Selections
Marketing Daily, Karl Greenberg - Thursday, August 9, 2007
[Beverages] "Folgers Gourmet Selections is designed for consumers who love gourmet coff ...
- Lord & Taylor Getting Makeover, $10 Million Campaign
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2007
[Retail] The effort aims to update the tweed-and-herringbone image of the sto ...
- With Nardelli Aboard, Chrysler Launches '100 Years' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2007
[Automotive] To promote the ownership changes in tandem with its new lifeti ...
- Kraft Caters To Consumer Palates With Grey Poupon Extensions
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2007
[Food] "Our primary consumer tends to be food-involved and uses both Dij ...
- Chrysler Takes Slow Lane En Route To Identity Change
Marketing Daily, Karl Greenberg - Monday, August 6, 2007
[Automotive] On Friday, the company raised a blue banner on the fla ...
- Report: Toy Sales Strong In First Half Of Year
Marketing Daily, Karl Greenberg - Monday, August 6, 2007
[Research] The NPD Group says sales are being driven by innovations, wi ...
- Wine Marketer Launches Multi-City, Grassroots Road Show
Marketing Daily, Karl Greenberg - Monday, August 6, 2007
[Beverages] "Crush in the City," which includes an interactive set intended ...
- Hybrid Marketers Might Take A Lesson From Toyota
Marketing Daily, Karl Greenberg - Friday, August 3, 2007
[Automotive] The Toyota Prius does so well because it screams "Hybrid!," s ...
- P&G Teams With MTV For Herbal Essence Brand Promotion
Marketing Daily, Karl Greenberg - Friday, August 3, 2007
[Packaged Goods] The marketer is targeting younger consumers as the maturity ...
- Imports Overtake Big 3 In July; Gas Prices To Blame
Marketing Daily, Karl Greenberg - Thursday, August 2, 2007
[Automotive] The automotive business was a mixed bag last month, with sustain ...
- Mattel Targets Would-Be Garage Band Members With New Product
Marketing Daily, Karl Greenberg - Thursday, August 2, 2007
[Packaged Goods] "Guitar is by far the most requested item in ter ...
- Study: Auto Marketing Should Match Site Traffic Pattern
Marketing Daily, Karl Greenberg - Wednesday, August 1, 2007
[Automotive] Retail-focused messages of brief duration are more effective on web sit ...
- Ford Targets Flying Families Right Where They Eat
Marketing Daily, Karl Greenberg - Wednesday, August 1, 2007
[Automotive] One ad execution for the middle of three airline seats, touti ...
- General Motors, Toyota On Top In Motorist Choice Awards
Marketing Daily, Karl Greenberg - Tuesday, July 31, 2007
[Automotive] "The big surprise were the automakers that have no vehicles maki ...
- Suzuki Backs NYC Film Festival In First Foray Into Latino Creative
Marketing Daily, Karl Greenberg - Tuesday, July 31, 2007
[Automotive] The automaker says the focus on the New York City festiv ...