- Ford's Film Deal Puts Company In The Driver's Seat
Marketing Daily, Karl Greenberg - Monday, July 30, 2007
[Automotive] The agreement gives Ford exclusive automotive product integration in Our Stori ...
- WaMu Offers Music Exclusives To Build Brand Loyalty
Marketing Daily, Karl Greenberg - Monday, July 30, 2007
[Financial Services] Jane Zalutsky, first vice president of experiential marketing, says Wa ...
- Ford's Film Deal Puts Company In The Driver's Seat
MediaDailyNews, Karl Greenberg - Monday, July 30, 2007
Ford Motor has inked a multi-year product-integration and promotional deal with Robe ...
- Chrysler Bows To Dealers With Industry-First Lifetime Warranty
Marketing Daily, Karl Greenberg - Friday, July 27, 2007
[Automotive] Chrysler is touting the program with a national integrated TV, pri ...
- VW Touts Touareg Via 'Bourne Ultimatum,' Rally Racing
Marketing Daily, Karl Greenberg - Friday, July 27, 2007
[Automotive] Says VW: "We wanted to find a way to connect Touar ...
- Arby's, Nascar Racer To Give Away Fries Today
Marketing Daily, Karl Greenberg - Thursday, July 26, 2007
[Restaurants] The promotion is part of an integrated marketing push that includ ...
- New Hilton Ads Target Consumers' 'Big Day'
Marketing Daily, Karl Greenberg - Thursday, July 26, 2007
[Hospitality] The Garden Inn campaign shows travelers preparing for a business, soci ...
- Harley To Woo Women At South Dakota Rally
Marketing Daily, Karl Greenberg - Wednesday, July 25, 2007
[Automotive] This year, the company will, for the first time, launch ...
- Nissan Tunes Up For Yahoo Music Launch
Marketing Daily, Karl Greenberg - Tuesday, July 24, 2007
[Automotive] The Rogue pre-launch program, "Ultimate L.A. Rogue Trip," centers on ...
- United Targets Business Travelers With Online Ads
Marketing Daily, Karl Greenberg - Tuesday, July 24, 2007
[Airlines] The new campaign, featuring an animated icon of a woman sleepi ...
- J.D. Power Survey: Jaguar No. 1 In Customer Service
Marketing Daily, Karl Greenberg - Monday, July 23, 2007
[Automotive] The study found that, whether or not maintenance work at dealershi ...
- Sara Lee Campaign Supports New Bread Line
Marketing Daily, Karl Greenberg - Monday, July 23, 2007
[Food] The grassroots effort aims to educate consumers about the actual whe ...
- Land Rover Inks Deal With Virgin America
Marketing Daily, Karl Greenberg - Friday, July 20, 2007
[Automotive] The Ford unit will sponsor Virgin America's in-flight entertainment system, Re ...
- Corelle Launches Next Iteration Of Print Ads
Marketing Daily, Karl Greenberg - Friday, July 20, 2007
[Packaged Goods] The new ads, from Cramer-Krasselt, carry the tagline "Beautiful und ...
- J.D. Power: Desire For Hybrids May Be Slowing
Marketing Daily, Karl Greenberg - Thursday, July 19, 2007
[Automotive] Half of new-vehicle shoppers are considering a hybrid--down from 57% la ...
- Absolut Intro's City-Themed Vodkas
Marketing Daily, Karl Greenberg - Thursday, July 19, 2007
[Spirits] For the first of a limited-edition series, the company will laun ...
- Disney, Panasonic Take To The Road
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2007
[Technology] The national tour aims to promote the high-definition TV technology wi ...
- NADA Urges Congress To Kill Proposed CAFE Hike
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2007
[Automotive] "Just because Congress sets an unreasonable CAFE standard that doesn't me ...
- P&G To Market Water Kit Used In Developing Nations To Americans
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2007
[Packaged Goods] Since 2003, P&G has provided the powdered water clarifier a ...
- Newell Rubbermaid Snags P&G Marketing Veteran
Marketing Daily, Karl Greenberg - Monday, July 16, 2007
[Packaged Goods] The hire comes as the company moves to more consumer-focus ...
- Energizer Sees Consumer Care Growth With Playtex Buy
Marketing Daily, Karl Greenberg - Monday, July 16, 2007
[Packaged Goods] "[Playtex is] a fast-moving company, a strategic fit, and th ...
- New Mazda Site Takes Shoppers To Check-Signing Point
Marketing Daily, Karl Greenberg - Friday, July 13, 2007
[Automotive] The Shopping Assistant program employs Mazda Personal Shoppers (employees) who c ...
- Wrigley's Chews It Over With The NBA, Inks A Deal
Marketing Daily, Karl Greenberg - Friday, July 13, 2007
[Food] The partnership wasn't a stretch for the NBA and vice versa--becau ...
- New Mazda Site Takes Shoppers To Check-Signing Point
Online Media Daily, Karl Greenberg - Friday, July 13, 2007
The Shopping Assistant program employs Mazda Personal Shoppers (employees) who can answ ...
- Honda's Acura In Race To Boost Rep As Performance Luxury
Marketing Daily, Karl Greenberg - Thursday, July 12, 2007
[Automotive] "That kind of message and positioning appeal to that 18-to-35-year-old g ...
- J.D. Power Ranks Hummer Site Most User-Friendly
Marketing Daily, Karl Greenberg - Thursday, July 12, 2007
[Automotive] In 2001, per the consultancy, the best auto site scored 70 ...
- Subaru Midwifes Legend Rebirth In Multi-Part Campaign
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2007
[Automotive] The company's director of advertising says the point is to celebra ...
- Diageo Launches Grassroots Phase of Captain Morgan Effort
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2007
[Spirits] The summer campaign asks consumers to pose in the rakish mann ...
- Coke Is It For Daytona 500's 50th Anniversary
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2007
[Beverages] The Daytona 500 happens around the time of the Super Bow ...
- Mid-July, And MLB Launches Post-Season Marketing
Marketing Daily, Karl Greenberg - Tuesday, July 10, 2007
[Sports] "Dane Cook will draw a demo Tommy LaSorda wouldn't. Cook w ...