- Toyota Lexus Campaign To Link Mobile Shoppers With Dealers
Marketing Daily, Karl Greenberg - Monday, July 9, 2007
[Automotive] While the vast majority of car-shopping consumers still do major resear ...
- Ad Spend In Online, Console Games Set To Explode
Marketing Daily, Karl Greenberg - Monday, July 9, 2007
[Research] The Yankee Group's Michael Goodman points out that while people won ...
- Chevy Highlights Earth-Friendliness In New Campaign
Marketing Daily, Karl Greenberg - Friday, July 6, 2007
[Automotive] The effort is both a concession to Toyota's success with i ...
- MasterCard Steps Up To Plate In MLB Promotion
Marketing Daily, Karl Greenberg - Friday, July 6, 2007
[Financial Services] The most recent Priceless ad, "Living Your Dream," is abo ...
- June Saw Auto Sales Busting Out All Over
Marketing Daily, Karl Greenberg - Thursday, July 5, 2007
[Automotive] Crossovers and smaller cars are helping some brands reach record sal ...
- Automakers 'Incentify' Minivan Sales In June
Marketing Daily, Karl Greenberg - Thursday, July 5, 2007
[Automotive] "The flood of popular crossovers is taking its toll on t ...
- Mitsubishi Unit Eyes Touchdown With Expanded AFL Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, July 3, 2007
[Automotive] The Cypress, Calif., U.S. sales arm of the Japanese automaker h ...
- State Farm, Major League Baseball Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 2, 2007
[Financial Services] Baseball is an attractive destination for the company's marketing dolla ...
- Zippo Lighter Celebrates Diamond Anniversary With Campaign
Marketing Daily, Karl Greenberg - Monday, July 2, 2007
[Branding] The effort, via Pittsburgh-based Blattner, Brunner, focuses on Zippo owners a ...
- Industry Reaction To SCOTUS Retail Ruling Is Mixed
Marketing Daily, Karl Greenberg - Friday, June 29, 2007
[Retail] The Consumer Electronics Association says that since manufacturers of consumer electroni ...
- J.D. Power's APEAL Study Puts Honda At Top Of Heap
Marketing Daily, Karl Greenberg - Friday, June 29, 2007
[Automotive] Some vehicles manage to stay high on the list despite bei ...
- New Jeep Brand Campaign Focuses On Four-Wheel Fun
Marketing Daily, Karl Greenberg - Thursday, June 28, 2007
[Automotive] The effort, launching on Sunday, touts Jeep's lineup with a foc ...
- Center Finds Youth Alcohol Responsibility Ads Lacking
Marketing Daily, Karl Greenberg - Thursday, June 28, 2007
[Beverages] The study, aptly titled "Drowned Out: Alcohol Industry Responsibility Advertising ...
- Chrysler Turns To Nickelodeon To Plug Backseat TV, Swivel Seats
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Automotive] Chrysler has signed a first-time multimillion-dollar promotional deal with Nickelodeon, who ...
- PepsiCo Wants To Wake Up America With Diet Pepsi MAX
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Beverages] PepsiCo wants to wake up America, and hopes to do ...
- Latest Scion Campaign All About Deviants
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2007
[Automotive] Scion has begun the latest underground launch program for its newe ...
- Novartis Could Thrive On New OTC Stop-Smoking Gum
Marketing Daily, Karl Greenberg - Monday, June 25, 2007
[Pharmaceuticals] Competition mounts for smokers who want to quit. The FDA la ...
- Markey Hearing On Kiddie Ads Preview Of FTC Testimony
Marketing Daily, Karl Greenberg - Monday, June 25, 2007
[Regulation] The speakers at Rep. Edward Markey's "Images Kids See on t ...
- Kids Ad Summit Sets Stage For New Regulatory Agenda
MediaDailyNews, Karl Greenberg - Monday, June 25, 2007
The speakers at Rep. Edward Markey's "Images Kids See on the Scree ...
- Mazda Future Rides On Nagare Design: It's All About 'Flow'
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Automotive] Mazda is in the midst of redesigning itself with a bro ...
- Nissan Ties Rogue Campaign to NBC's 'Heroes'
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Automotive] Nissan will use "Heroes" as ground zero for an integrated effo ...
- Sunoco Links With O.C. Choppers For Fall Nascar Promo
Marketing Daily, Karl Greenberg - Friday, June 22, 2007
[Promotion] Sunoco is using its brand equity in motorsports to fuel ...
- McDonald's Lets Mom Bloggers Into The Kitchen
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Fast Food] With the childhood obesity/food marketing issue back in the headline ...
- P&G Seeks Comedy Troupe For New TV Pilot
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Social Media] The comedy TV pilot project--a cross between "American Idol" a ...
- Toyota's Scion Goes After Teens In Gaia
Marketing Daily, Karl Greenberg - Thursday, June 21, 2007
[Automotive] Scion, Toyota's division aimed at younger buyers, has expanded its presen ...
- P&G Goes Comic, Joins With NY TV Fest To Create Pilot
MediaDailyNews, Karl Greenberg - Thursday, June 21, 2007
Procter & Gamble Productions is producing a comedy pilot in tandem wi ...
- Gaia Partners With Scion and Millions of Us
Online Media Daily, Karl Greenberg - Thursday, June 21, 2007
Gaia Online, the virtual world for teens, has partnered with Toyota's Sci ...
- Tyson Touts Antibiotic-Free Chicken In New $70M Push
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2007
[Food] Tyson Foods is wrapping its fresh chicken in its first bra ...
- Hyundai Accelerates Mobile Effort
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2007
[Automotive] Hyundai is expanding a mobile campaign targeting 18- to-34-year-olds that featur ...
- Ford Brings Back Taurus With Ads Focused On Safety
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2007
[Automotive] As it resurrects its beloved Taurus brand, Ford is breaking ...