- Trojan Sticking With Controversial Condom Campaign
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2007
[HBA] Guys are pigs, suggests Trojan, in its largest-ever campaign positioning condo ...
- Audi Launches New 'Truth In Engineering' Ads For Q7 SUV
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Automotive] Audi's new campaign for the Q7 SUV position the vehicle ...
- Pontiac Readies Next Phase Of Transformers Promo
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Automotive] Pontiac is continuing its social commerce strategy by taking an avat ...
- HDTV Options Stymie Buyers, But 78% Plan To Buy Anyway
Marketing Daily, Karl Greenberg - Monday, June 18, 2007
[Consumer Electronics] Americans plan to buy high-definition TVs, but are stymied ...
- P&G Using Influence To 'Bring The Love Back' To Brands
Marketing Daily, Karl Greenberg - Friday, June 15, 2007
[Packaged Goods] Procter & Gamble is using influencer marketing--a sort of publ ...
- ANA Confab Seeks To Define, Illuminate Integration
Marketing Daily, Karl Greenberg - Friday, June 15, 2007
[Strategy] Breaking down silos within an agency's communications disciplines means nothing ...
- ANA Conference Reveals Path To Integration, It's In The Fifth Dimension
MediaDailyNews, Karl Greenberg - Friday, June 15, 2007
Breaking down silos within an agency's communications disciplines means nothing if markete ...
- Certified Pre-Owned Vehicle Sales Spike On Dealer Incentives
Marketing Daily, Karl Greenberg - Thursday, June 14, 2007
[Automotive] Part of the reason CPO sales are booming is because automake ...
- Applebee's Adds New Meaning To 'Consumer-Generated Content'
Marketing Daily, Karl Greenberg - Thursday, June 14, 2007
[Restaurants] The "Big Burger Showdown" invites consumers to submit recipes for ...
- Piaggio Launches 'Transformers' Campaign For Vespa
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2007
[Automotive] The scooter maker leads the European two-wheeler market and wants ...
- Puma, 'Stuff' Co-Promote Golf, Gaming Tournaments
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2007
[Apparel] The combination of card games with golf is meant to ali ...
- Porsche Content, Ads Are Narrowcast To Affluent Vacationers
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2007
[Automotive] "What we like about it is [that] it's much more immersi ...
- Porsche Gives Thumbs Up To Plumb, Taps Multi-Platform Video Net For New Series
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2007
Porsche is hoping to immerse its brand and vehicles in affluent vacati ...
- GlaxoSmithKline Launches $150 Million Effort For Alli
Marketing Daily, Karl Greenberg - Monday, June 11, 2007
[Pharmaceuticals] The company's marketing group realized, through consumer research, that consumers ha ...
- LG Puts Cell Phone Owners To Work As Music Critics
Marketing Daily, Karl Greenberg - Monday, June 11, 2007
[Electronics] The promotion with Billboard is the latest expression of the long-te ...
- TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign
Marketing Daily, Karl Greenberg - Friday, June 8, 2007
[Awards] Media Arts Lab managed to portray the Mac/PC rivalry "with humo ...
- As Hybrid Sales Hit 1 Million, Toyota Determined To Sell More
Marketing Daily, Karl Greenberg - Friday, June 8, 2007
[Automotive] Despite a phase-out of the tax credit that spurred sales ...
- TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign
MediaDailyNews, Karl Greenberg - Friday, June 8, 2007
TBWA's Media Arts Lab got the top nod in the 39th annu ...
- Ford Shines In J.D. Power's Quality Analysis
Marketing Daily, Karl Greenberg - Thursday, June 7, 2007
[Automotive] The carmaker won for Mustang, Lincoln Mark LT, Lincoln MKZ, Maz ...
- Camp Jeep Lines Up Entertainment For Yearly Event
Marketing Daily, Karl Greenberg - Thursday, June 7, 2007
[Automotive] The company is ramping up experiential marketing this year, with ...
- A-B Priming Pump In Father's Day 'Here's To Beer' Push
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2007
[Beverages] Anheuser-Busch is applying its beer-industry development effort, "Here's to Beer," ...
- Kids Using Consumer Electronics At Ever Younger Ages
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2007
[Research] The study showed that while every device has younger initial-user ag ...
- Hyundai, Nissan On Top In Consultancy's Annual Quality Index
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2007
[Automotive] For the first time, Hyundai has three--five if you include Kia--leadi ...
- Kimberly-Clark Puts Forth 'Hands-On' Effort For Viva Brand
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2007
[Packaged Goods] The campaign is unique because in a world increasingly orient ...
- Smaller Vehicles, Crossovers Boost May Auto Sales
Marketing Daily, Karl Greenberg - Monday, June 4, 2007
[Automotive] Toyota is reaping the benefits of higher gasoline prices, selling lo ...
- Baskin-Robbins Shores Up Expansion With 'Surf's Up' Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2007
[Food] The VP of marketing at the ice cream company says ...
- Saturn To Park Competition On Dealership Lots
Marketing Daily, Karl Greenberg - Friday, June 1, 2007
[Automotive] The automaker will place Toyota Camrys and Honda Accords next ...
- Toyota Drills Down Deep In Marketing Personnel Shuffle
Marketing Daily, Karl Greenberg - Friday, June 1, 2007
[Automotive] The omnibus changes, which are not a string of upward shif ...
- Introducing New Vehicles, Scion Sticks With The Unconventional
Marketing Daily, Karl Greenberg - Thursday, May 31, 2007
[Automotive] The brand's marketing template is to "keep Scion surprising, versatile a ...
- Chase Backing Mini-Series For Hispanics On Home Ownership
Marketing Daily, Karl Greenberg - Thursday, May 31, 2007
[Financial Services] The effort follows a similar one directed to Chinese-Americans a ...