- Chrysler CMO Abandons Ship As It Navigates Roiling Seas
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2007
[Automotive] "It's a bunker mentality there now," says an auto industry consultan ...
- Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2007
[Automotive] The automaker says communications around its Country Music Association involvement, includi ...
- Canadian Campaign Exhorts U.S. Tourists To Personalize Visit
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2007
[Tourism] Canada's tourism marketing vice president says Americans see their northern neighb ...
- GM Truck Ads Aim At Urban African-American Market
Marketing Daily, Karl Greenberg - Friday, May 25, 2007
[Automotive] The ads embody the spirit of parcour or "free running." Sa ...
- Everlast Punches Out Global Marketing Program, Tweaks Logo
Marketing Daily, Karl Greenberg - Friday, May 25, 2007
[Apparel] The company has been something of a Floyd Mayweather Jr. bra ...
- Nissan Eyes Hispanic Market With Soccer-Themed Reality Show
Marketing Daily, Karl Greenberg - Thursday, May 24, 2007
[Automotive] The format of the show makes it ideal for vehicle integrati ...
- P&G Adds Flavor To Its PUR Water Filtration System
Marketing Daily, Karl Greenberg - Thursday, May 24, 2007
[Packaged Goods] According to Mintel, bottled water has taken the steam o ...
- Nissan Eyes Hispanic Market With Soccer-Themed Reality Show
MediaDailyNews, Karl Greenberg - Thursday, May 24, 2007
Nissan is setting its sights on the Hispanic market with a soccer-them ...
- Subaru's Corporate Campaign Touts Endorsements, Features
Marketing Daily, Karl Greenberg - Wednesday, May 23, 2007
[Automotive] The effort is more of a true brand campaign than t ...
- First Major Push By Bosch Highlights Quiet, Environment
Marketing Daily, Karl Greenberg - Wednesday, May 23, 2007
[Major Appliances] The new campaign, its largest to date, extends brand image ...
- NutraSweet Gets 'Swirl' Back, Plans Relaunch With Domino
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2007
[Food] The sugar substitute will be spotlighted via a new integrated campai ...
- Canon Focuses On Off-Court Sharapova In Third Leg Of Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 22, 2007
[Electronics] Whereas previously the company's ads leveraged Maria Sharapova's fame as ...
- Saturn Asks Consumers To 'Rethink American' In New Campaign
Marketing Daily, Karl Greenberg - Monday, May 21, 2007
[Automotive] Deutsch's chief creative officer says the ads seize upon a "cultur ...
- General Motors Launches Star-Studded Campaign For OnStar
Marketing Daily, Karl Greenberg - Monday, May 21, 2007
[Automotive] Deutsch says the effort accomplishes two things: It lets consumers kn ...
- General Motors' Jackson, Cited For West Coast Gains, Is Leaving
Marketing Daily, Karl Greenberg - Friday, May 18, 2007
[Automotive] A company spokesperson says the marketing chief is leaving for person ...
- Motorola Rolling Out New Automotive Connectivity Products
Marketing Daily, Karl Greenberg - Friday, May 18, 2007
[Automotive] The company sees Bluetooth technology fueling a move away from separa ...
- Consultancy: Gas Price Hikes Eroding Consumer Loyalty For Trucks, SUVs
Marketing Daily, Karl Greenberg - Thursday, May 17, 2007
[Automotive] While loyalty toward large vehicles has slipped, loyalty toward small ca ...
- Honda Launches Civic Tour With Fave MySpace Band Fall Out Boy
Marketing Daily, Karl Greenberg - Thursday, May 17, 2007
[Automotive] The company always wanted the tour to be interactive and, ...
- Honda Civic Makes Social Networking Key To Fall Out Boy Tour
Online Media Daily, Karl Greenberg - Thursday, May 17, 2007
Honda teams with Fall Out Boy for its seventh annual Civic To ...
- Chevy Pitches Fuel Efficiency To Hispanics Via Mexican Band
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2007
[Automotive] The company wants band members to be more than talking head ...
- World Wrestling Brands Bliss Beverages, Launching Integrated Marketing Effort
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2007
[Beverages] "[WWE has] done a great job branding themselves and creating loyalt ...
- Ford Puts Lincoln, Mercury Online Efforts In One Agency's Hands
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2007
[Automotive] Specific Media is partnering with Team Detroit to drive efficiency ...
- Conditioners Drive Hair-Care Market, New Mintel Study Finds
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2007
[Beauty] The study comes out as P&G's Pantene, the market leader ...
- Ford Commits To 12-Month Schedule With Specific Media
Online Media Daily, Karl Greenberg, Laurie Petersen - Tuesday, May 15, 2007
In a somewhat unusual move for ad networks, online display advertising ...
- BBDO: Successful Brands Become Hard Habit For Consumers To Break
Marketing Daily, Karl Greenberg - Monday, May 14, 2007
[Research] Brands that succeed in becoming parts of peoples' ritualistic behavior a ...
- Ford's Mulally Lays Out Leaner, Meaner Strategy
Marketing Daily, Karl Greenberg - Monday, May 14, 2007
[Automotive] In an address to shareholders, the upbeat CEO trumpeted sales gai ...
- Ford Boosts Licensing Program With Mustang Fragrance Launch
Marketing Daily, Karl Greenberg - Friday, May 11, 2007
[Automotive] The broker of the deal between the automaker and Estee Laud ...
- Coldwell Banker Sponsors HGTV.com Mini-Documentaries
Marketing Daily, Karl Greenberg - Friday, May 11, 2007
[Real Estate] The real estate company says its goal is to me ...
- Coldwell Banker Sponsors HGTV.com Mini-Docs
Online Media Daily, Karl Greenberg - Friday, May 11, 2007
Real estate firm Coldwell Banker has begun exclusive sponsorship of 10 HGTV.c ...
- Toyota Driving 'Engines Of Change' Message To Athletic Races, Events
Marketing Daily, Karl Greenberg - Thursday, May 10, 2007
[Automotive] The automaker finds that triathlons are attractive from a marketing perspectiv ...