- Dodge In Cross-Promotion With 'Fantastic Four: Rise Of The Silver Surfer'
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2007
[Automotive] Chrysler also has product in the Nicolas Cage vehicle, "Next"--he driv ...
- Humorous AirTran Campaign Leverages Fear Of Business Class Prices
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2007
[Business Travel] Creative touts the benefits of being able to get ...
- Chrysler Group Campaign To Link Lineup Under Brand Umbrella
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2007
[Automotive] It will encompass the idea that Chrysler offers "superior engineering a ...
- Audi Breaks Campaign In Attempt To Crack Luxury Brand Market
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2007
[Automotive] Audi wants to "work harder on emotion and soul, to populari ...
- Ford, Chrysler Address Fuel Efficiency In New Campaigns
Marketing Daily, Karl Greenberg - Monday, May 7, 2007
[Automotive] Ford and Chrysler are acknowledging pain at the pump, Chrysler throu ...
- So ... Like, I Spent The Day At Google
Marketing Daily, Karl Greenberg - Monday, May 7, 2007
I spent the afternoon last Thursday at Google's New York offices, attendi ...
- At Driving Season, Automakers Talking Fuel Efficiency As Prices Spike
Marketing Daily, Karl Greenberg - Monday, May 7, 2007
[Automotive] Ultimately, if consumers are forced to sacrifice critical lifestyle choices ...
- Google Conference: Consumers Increasingly Go Online For Auto Parts, Service
Marketing Daily, Karl Greenberg - Friday, May 4, 2007
[Automotive] Automakers need to invest in their parts and services sectors. Six ...
- Hilton Launches Online Contest Focused On Families
Marketing Daily, Karl Greenberg - Friday, May 4, 2007
[Hotels] The contest will center on Times Square, with winners' photos display ...
- Small Is Big Where April Sales Of Automobiles Is Concerned
Marketing Daily, Karl Greenberg - Thursday, May 3, 2007
[Automotive] Among luxury brands, Audi of America and Mercedes-Benz are posting stro ...
- Jiffy Lube, Pennzoil-Quaker State In Largest Promo Campaign To Date
Marketing Daily, Karl Greenberg - Thursday, May 3, 2007
[Automotive] To reach motorists during peak driving season, the Shell divisions wi ...
- 'Good Vibrations' Coming From A Different Place This Time For Cadbury Schweppes' Sunkist
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2007
[Beverages] Besides a TV spot, the song will be background music duri ...
- Chevrolet To 'Rev It Up' In Mobile Theme Park Six-City Tour This Summer
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2007
[Automotive] Marketing firm AMCI is spearheading the effort, which is promoted regional ...
- Eos Launches 'Uncrowded. Uncompromising' Campaign In Appeal To Business Travelers
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2007
[Airlines] Creative extols the benefits of more space, fewer people, more servic ...
- Survey Finds The Newly Affluent Still Spend Like There Is A Tomorrow
Marketing Daily, Karl Greenberg - Tuesday, May 1, 2007
[Survey] In contrast to the traditional upscale consumer who buys on impuls ...
- Newly Affluent Americans Possess Middle-Class Mind-Set
MediaDailyNews, Karl Greenberg - Tuesday, May 1, 2007
Newly wealthy Americans behave more like middle-class consumers than characters out ...
- Chrysler Group Shuffles Marketing Team, Eyes International Market
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
[Automotive] CEO LaSorda tells his people to focus on "recovery and transformation ...
- Nissan Sales Drop, Profit Down First Time In Seven Years
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
[Automotive] CEO Carlos Ghosn helped turn the company around with new product ...
- When Google Works Too Well
Marketing Daily, Karl Greenberg - Monday, April 30, 2007
I torpedoed a buzz campaign. I feel really awful about it. Especial ...
- A Cautionary Tale For Viral Wannabes
Online Media Daily, Karl Greenberg - Monday, April 30, 2007
A story in sister publication Marketing Daily inadvertently torpedoed a buzz campai ...
- CMO Spotlight: Team Detroit's Sanfilippo Talks About The Results At Ford
Marketing Daily, Karl Greenberg - Friday, April 27, 2007
[Automotive] Jim Sanfilippo, CMO of Team Detroit, the automaker's combination of i ...
- Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs
Marketing Daily, Karl Greenberg - Friday, April 27, 2007
[Beverages] The beer maker is targeting women under 50 who like varie ...
- Toyota Leaves Champagne Corked After Topping GM In Sales
Marketing Daily, Karl Greenberg - Thursday, April 26, 2007
[Automotive] Despite having heavily advertised the fact that it makes vehicles ...
- In 'Pirates'-Linked Promo, Volvo Sets Forth Series Of Online Puzzles
Marketing Daily, Karl Greenberg - Thursday, April 26, 2007
[Automotive] Linked to a buried-at-sea treasure chest containing keys to an XC ...
- Adamson At ANA: Best Brands Blessed With Relevance, Differentiation
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2007
[Conference] A simple and clear brand premise starts with something that isn ...
- ANA Ruminates On Brands, Their Importance And [Eek!] Deterioration
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2007
[Conference] The problem, ultimately, is that the speed at which the mark ...
- J.D. Power Adding Psychographic Data In Alliance With Mediamark Research
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2007
[Automotive] Linking psychographics to media behavior by vehicle segment addresses a mark ...
- Hyatt Resorts Promo Targets Families of Tweens With A Challenge
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2007
[Entertainment] A bit of reality TV moves online, where families can compe ...
- Mercedes Gets Buzz Going For C-Class With Web, Direct Mail
Marketing Daily, Karl Greenberg - Monday, April 23, 2007
[Automotive] The effort is part of the car company's work to mo ...
- Coty Signs NFL's Tom Brady As Stetson Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, April 23, 2007
[Beauty] A company spokesperson says the product is vying against BodMan, O ...