- J.D. Power Finds Gap Between Asian, Domestic Brands Closing
Marketing Daily, Karl Greenberg - Friday, April 20, 2007
[Automotive] The move is slight, but it shows that domestic automakers a ...
- Calif. Horse Racing Lures Would-Be Vegas-Goers In First Ads
Marketing Daily, Karl Greenberg - Friday, April 20, 2007
[Entertainment] A trio of commercials turns Las Vegas' tag line on e ...
- Unilever Extends Axe Lineup, Launches Integrated Support
Marketing Daily, Karl Greenberg - Thursday, April 19, 2007
[Packaged Goods] From TV spots to print to sampling and inflatables, t ...
- BMW Backs TED For Second Year With New Web Site
Marketing Daily, Karl Greenberg - Thursday, April 19, 2007
[Automotive] The luxury carmaker found an organic fit with the annual Technolog ...
- Study: Consumers Prefer Independent Sources To Pharma Ads
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2007
[Pharmaceuticals] Although consumers and physicians say pharmacists are good sources, a Bo ...
- Unilever's Suave, Sprint Team On 'Motherhood' Webisodes
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2007
[Packaged Goods] Consumers will have input on the narrative of the MSN.c ...
- Sprint TV, Suave Ask Moms To Write Webisodes Starring Leah Rimini
Online Media Daily, Karl Greenberg - Wednesday, April 18, 2007
Unilever's Suave and Sprint TV are inviting moms to contribute plots ...
- Toyota Treading Carefully In Land Of The Big Three
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2007
[Automotive] Fearful of a potential backlash, the Japanese company's corporate theme spotligh ...
- Red Campaign Turns On Business Model, Consumer Choice
Marketing Daily, Karl Greenberg - Tuesday, April 17, 2007
[Strategy] The marketing logic of Red relies on the fact that corpora ...
- Nissan Moves To Create Corporate Citizenship Programs
Marketing Daily, Karl Greenberg - Monday, April 16, 2007
[Automotive] The automaker's goal is to make corporate citizenship activities an inhere ...
- Bridgestone/Firestone Launches Ads Targeting Different Groups
Marketing Daily, Karl Greenberg - Monday, April 16, 2007
[Automotive] The two campaigns aim to differentiate the brands by directing Firesto ...
- Lexus Reaches Out To Gamers Via Atari's 'Test Drive Unlimited'
Marketing Daily, Karl Greenberg - Friday, April 13, 2007
[Automotive] Atari is promoting the Lexus content via online trailers, "much li ...
- Lawn Mower Cub Cadet Launching First National Campaign
Marketing Daily, Karl Greenberg - Friday, April 13, 2007
[New Campaigns] Clever TV ads show riding mowers catapulting through a pinba ...
- Lexus Puts Out Test Drive Patch To Atari Game Players
Online Media Daily, Karl Greenberg - Friday, April 13, 2007
Tapping the marketing platform of Internet-linked real-time game play, Lexus is offeri ...
- Disney Expands Electronics With Themes Taken From Movies
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Electronics] The entertainment giant will be out next month with seven-inch L ...
- Bridgestone Offers Education As Way To Introduce Its Tires
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Automotive] The tire maker is running two programs--one directed at consumers a ...
- Kajeet, Nickelodeon In Cross-Promotion Aimed At Tweens
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Entertainment] The cell phone and service provider says the number of U. ...
- Del Monte Launches 'Family Togetherness' Web Site
Marketing Daily, Karl Greenberg - Thursday, April 12, 2007
[Food] Agency.com created the online domain, where experts will weigh in ...
- Agency.com Creates Family Togetherness Site For Del Monte
Online Media Daily, Karl Greenberg - Thursday, April 12, 2007
Agency.com created a new corporate Web site for Del Monte Foods wi ...
- Mercedes Banking On Market For Its Small Smart Car
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
[Automotive] While Chevrolet is running an online program letting consumers choose whic ...
- On Auto Marketing And Meteorology
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
Growth is fueled by revenue, which is fueled by sales, which fue ...
- Calif. Milk Board Launches New Iteration Of 'Got Milk?'
Marketing Daily, Karl Greenberg - Wednesday, April 11, 2007
[Beverages] The issue is awareness--especially among younger consumers--of milk as a ki ...
- AutoNation Points Customers To Greener, Fuel-Efficient Cars
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2007
[Automotive] The franchise is linking with Edmunds.com to identify qualifying vehicles. Und ...
- American Airlines Looks To The Ladies For Revenue Growth
Marketing Daily, Karl Greenberg - Tuesday, April 10, 2007
[Travel] American is launching the industry's first online marketing channel just f ...
- American Creates An Online Hub For Female Travelers
Online Media Daily, Karl Greenberg - Tuesday, April 10, 2007
In a first for the industry, American Airlines is launching an onli ...
- Toyota In Talks To Launch Scion-Branded TV Show
Marketing Daily, Karl Greenberg - Monday, April 9, 2007
[Automotive] "Stomping Grounds" would star hip-hop artists cruising the neighborhoods they gr ...
- Three Dog Bakery Out, Just In Time, With New Pet Treats
Marketing Daily, Karl Greenberg, Kevin Ransom - Monday, April 9, 2007
[Food] The timing was right for this small company as Ol' R ...
- Hyundai Looking To Build More Confident Brand
Marketing Daily, Karl Greenberg - Friday, April 6, 2007
[Automotive] As it unveiled its Genesis concept at the New York sh ...
- Audi Looks To Align Brand, Product In New Campaign
Marketing Daily, Karl Greenberg - Friday, April 6, 2007
[Automotive] CMO Scott Keogh says the company, intent on climbing into t ...
- Automakers Put Emphasis On Fuel Efficiency, Emissions
Marketing Daily, Karl Greenberg - Thursday, April 5, 2007
[Automotive] Says one analyst, "Consumers care about this. They are certainly looki ...