- Grassroots, Online To Support New Scion Models
Marketing Daily, Karl Greenberg - Wednesday, February 21, 2007
[Automotive] Besides import-car racing enthusiasts, the Toyota division is also targeting consume ...
- BMW's Mini Launches Online Films
Marketing Daily, Karl Greenberg - Tuesday, February 20, 2007
[Automotive] The Hammer & Coop story line will introduce the company's fir ...
- BMW Uses Mini Films Again, This Time For MINI
MediaDailyNews, Karl Greenberg - Tuesday, February 20, 2007
If you recall that BMW's "The Hire" series was one of t ...
- Ford Edge Sales Facing Uncertain Future As Segment Grows
Marketing Daily, Karl Greenberg - Monday, February 19, 2007
[Automotive] A company memo notes that the automaker is not meeting sal ...
- VW Bows To Protests, Kills Suicidal Ad
Marketing Daily, Karl Greenberg, Nina Lentini - Friday, February 16, 2007
[Automotive] It took special interest groups just 24 hours to get t ...
- Vroooom! Shell Oil Back Big Time At Nascar
Marketing Daily, Karl Greenberg - Friday, February 16, 2007
[Automotive] Shell Oil's marketing program is revving up with a panoply ...
- Chrysler Rolls Out Plan To Get Smaller To Stabilize
Marketing Daily, Karl Greenberg - Thursday, February 15, 2007
[Automotive] As part of a sweeping reorganization that will eliminate 13,000 job ...
- Hyundai Plucks Top Marketer From Richards Group
Marketing Daily, Karl Greenberg - Tuesday, February 13, 2007
[Automotive] After seven months without a head marketer, Hyundai Motor America nam ...
- Ford, Dodge, Toyota Truck Brands Throw The Bull Around
Marketing Daily, Karl Greenberg - Tuesday, February 13, 2007
[Automotive] Professional bull riding is growing in appeal to truck marketers. Fo ...
- GM's Wild Ride Of A Week Results In Robot Ad Revision
Marketing Daily, Karl Greenberg - Monday, February 12, 2007
[Automotive] Responding to a week of growing criticism from suicide prevention a ...
- Ford Expands Role Of Brand Entertainment Group
Marketing Daily, Karl Greenberg - Monday, February 12, 2007
[Automotive] The team charged with getting Ford vehicles placed in movies star ...
- Ford Adds TV To In-House Product Placement Mix
MediaDailyNews, Karl Greenberg - Monday, February 12, 2007
Ford just tuned TV into its in-house product-integration group. Previously, Ford Glob ...
- Jeep Promo Opens Online Comic Plot To Consumers
Marketing Daily, Karl Greenberg - Friday, February 9, 2007
[Automotive] Jeep launched a promotion for its Patriot inviting consumers to contribu ...
- Consumers Generate Promo For Jeep
MediaDailyNews, Karl Greenberg - Friday, February 9, 2007
It worked in the Super Bowl. Now Jeep hopes to pitch i ...
- Behind The Numbers: January Auto Sales In Focus
Marketing Daily, Karl Greenberg - Tuesday, February 6, 2007
[Automotive] Among the stand-out statistics in the flurry of January sales figur ...
- Harley-Davidson Ranks as Showroom Brand Leader
Marketing Daily, Karl Greenberg - Monday, February 5, 2007
[Automotive] Harley-Davidson ranked highest in a new study about customer experience ...
- Mercedes-Benz Broadens Its Fashion Sense
Marketing Daily, Karl Greenberg - Friday, February 2, 2007
[Automotive] As the sixth year of the Mercedes-Benz Fashion Week kicks o ...
- Ford Hosts Pre-Game; GM Plans Corporate Push
Marketing Daily, Karl Greenberg - Wednesday, January 31, 2007
[Super Bowl] Ford will tout its F-Series pickup during the "Built Fo ...
- Lexus Signs Deal With U.S. Golf Association
Marketing Daily, Karl Greenberg - Monday, January 29, 2007
[Automotive] Toyota's luxury division Lexus signed a multi-year deal with the U. ...
- Big Three See Little To Cheer In State Of Union
Marketing Daily, Karl Greenberg - Friday, January 26, 2007
[Automotive] As Ford Motor Co. reported the worst loss in the company ...
- Lexus Extends Deal With TiVo
Marketing Daily, Karl Greenberg - Thursday, January 25, 2007
[Automotive] Lexus is extending a sponsorship arrangement with TiVo. One recent campai ...
- GMC Trucks Star In Video Sponsorship Deal on AOL
Marketing Daily, Karl Greenberg - Wednesday, January 24, 2007
[Automotive] General Motors' truck brand GMC is sponsoring three online video worksho ...
- Piaggio's MP3 Positioned As Practical Scooter For Earth-Lovers
Marketing Daily, Karl Greenberg - Tuesday, January 23, 2007
[Automotive] The makers of Piaggio's MP3--a highway-legal, three-wheeled scooter--plan to market ...
- Chevrolet Tops U.S. Truck Buyer's List Of Brands
Marketing Daily, Karl Greenberg - Tuesday, January 23, 2007
[Automotive] New research from the Kelley Blue Book ranks three domestic pick- ...
- Toyota Recall Threatens Quality Reputation
Marketing Daily, Karl Greenberg - Monday, January 22, 2007
[Automotive] In the latest blemish on Toyota's reputation for quality, the automak ...
- J.D. Power: In Cars, Small Is The New Big
Marketing Daily, Karl Greenberg - Thursday, January 18, 2007
[Automotive] After two decades of large vehicles dominating the market, J . ...
- SuperBowl of Auto Ads: Honda, Chevy, Cadillac, Toyota
Marketing Daily, Karl Greenberg - Wednesday, January 17, 2007
[Automotive] Honda, for the first time, will advertise during the Super Bow ...
- VW Brandmakers Bolt
Marketing Daily, Karl Greenberg - Friday, January 12, 2007
[Automotive] Two senior brand marketers for Volkswagen are leaving the company: Wolfga ...
- Experiential Campaigns Tout Hybrid Vehicles
Marketing Daily, Karl Greenberg - Thursday, January 11, 2007
[Automotive] Gasoline prices are down, but carmakers looking to angle in ...
- Cadillac Teams With YouTube For Video-Sharing Campaign
Marketing Daily, Karl Greenberg - Tuesday, January 9, 2007
[Automotive] Cadillac teams with Google on a new campaign that lets peop ...