- Ford Motor Takes On Competitors In New Test-Based Campaign
Marketing Daily, Karl Greenberg - Monday, January 8, 2007
[Automotive] New ads for Ford's Fusion pit the sedan directly against competito ...
- Chrysler Hopes To Shift Product Mix Through Chery Deal
Marketing Daily, Karl Greenberg - Thursday, January 4, 2007
[Automotive] Chrysler Group hopes a sub-compact car deal with Chinese automaker Che ...
- Nissan Moves To Integrate Brand Marketing, PR Functions
Marketing Daily, Karl Greenberg - Wednesday, January 3, 2007
[Automotive] As the Web blurs the lines between marketing and PR, Niss ...
- Volvo Invites Viewers To Rate C30
Marketing Daily, Karl Greenberg - Wednesday, January 3, 2007
[Automotive] Volvo has thrown wide the doors, inviting European TV viewers ...
- Web Spurs Nissan To Move Toward Melding Marketing And PR
Online Media Daily, Karl Greenberg - Wednesday, January 3, 2007
With the Internet blurring the lines between marketing and public relations, Niss ...