- Norelco Seeks Humor In 'Mangrove' Horror Stories
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2008
Philips Norelco is looking for comedy writers, as it extends the humoro ...
- MillerCoors Expands Hispanic Market Efforts
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2008
Benjamin Steinman, editor of Beer Marketers Insights, says the Hispanic market ...
- November Sales Show An Industry In Embers
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2008
The CEOs of Detroit's automakers may not be the only executives w ...
- Kimberly-Clark Invites Box Designers For Kleenex
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2008
The effort, "Con Kleenex, Expresa tu Hispanidad" (With Kleenex, Express Your Hispan ...
- In Bid For Cash, Ford Ponders Selling Volvo
Marketing Daily, Karl Greenberg - Monday, December 1, 2008
Art Spinella, president of CNW Market Research in Bandon, Ore., says tha ...
- U.S. Now 3rd-Best Market For Smart ForTwo Car
Marketing Daily, Karl Greenberg - Monday, December 1, 2008
Going forward, Smart will adhere to a no-advertising policy, focusing instead ...
- Satisfaction At The Dealership Continues Its Climb
Marketing Daily, Karl Greenberg - Friday, November 28, 2008
Yet, there's a lag in dealing with consumers who arrive at showroo ...
- 7-Eleven Broadens Scope Of Private-Label Products
Marketing Daily, Karl Greenberg - Friday, November 28, 2008
The company will focus on promotions with display strategies. "For the mo ...
- P&G Pop-Up Store To Promote Coupons, Products
Marketing Daily, Karl Greenberg - Friday, November 28, 2008
A spokesperson says the New York store--which doesn't actually sell products--is intend ...
- Tech Toys May Take A Beating This Holiday Season
Marketing Daily, Karl Greenberg - Friday, November 28, 2008
"There was a significant percentage who said they will definitely not purcha ...
- NBA, Globetrotters Shoot For Global Strategy
MediaDailyNews, Karl Greenberg - Friday, November 28, 2008
The NBA and the Harlem Globetrotters are making the team the unoffici ...
- NBA, Globetrotters Share Global Marketing Strategy
Marketing Daily, Karl Greenberg - Tuesday, November 25, 2008
"What this really is, in basic form, is a combining of o ...
- Subaru Leverages Buyers' Philanthropy In Promo
Marketing Daily, Karl Greenberg - Monday, November 24, 2008
"In looking for a way to stand out during the December selli ...
- P&G Charms N.Y. Visitors, Residents With Restrooms
Marketing Daily, Karl Greenberg - Monday, November 24, 2008
The 20 luxury bathroom stalls, served by attendants, have a winter wonderla ...
- JCPenney Leverages Guilt With 'Doghouse' Effort
Marketing Daily, Karl Greenberg - Friday, November 21, 2008
The campaign, "Beware the Doghouse," via N.Y.-based Saatchi & Saatchi and digit ...
- 0% Financing Spreads Like Wildfire Through Auto Industry
Marketing Daily, Karl Greenberg - Friday, November 21, 2008
The Dearborn, Mich. automaker is joining the chorus of TV incentive advertisi ...
- Big 3 Argue For Future Of Companies, Nation
Marketing Daily, Karl Greenberg - Thursday, November 20, 2008
Ford CEO Alan Mulally said the domestics have a competitive and sustainab ...
- Survey: Just One Product Was Memorable--Wii Fit
Marketing Daily, Karl Greenberg - Thursday, November 20, 2008
The lesson for this economy is that marketers should not sacrifice bra ...
- Zurich Financial Puts Concierges In Airports
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2008
The European company says the effort is meant to support its n ...
- UPS Puts Out Mobile Call For Help Wanted
Marketing Daily, Karl Greenberg - Tuesday, November 18, 2008
The campaign, via the company's AOR for recruitment marketing--TMP, runs through t ...
- CMOs See Black Friday, Cyber Monday Falling Flat
Marketing Daily, Karl Greenberg - Monday, November 17, 2008
Ted Vaughan, a partner in the Retail and Consumer Product Practice ...
- Live From L.A., Ford To Trot Out '10 Mustang Tonight
Marketing Daily, Karl Greenberg - Monday, November 17, 2008
The 45-year-old nameplate has been the top-selling sports car in the U. ...
- 2009 To Bring Causism, MFAs, Peri-Peri And Savory
Marketing Daily, Karl Greenberg - Friday, November 14, 2008
Toniq sees authenticity as a valuable asset. "It intersects several aspects ...
- Mercedes Dangles 'Generation-Benz' In Front Of Gen Y
Marketing Daily, Karl Greenberg - Friday, November 14, 2008
Mercedes-Benz USA wants an invited group of Gen Y netizens to op ...
- Lexus Backs Good-Deed Doer Web Program
Marketing Daily, Karl Greenberg - Friday, November 14, 2008
Lexus is running 15-second pre-roll video on the Web site before t ...
- Mercedes Intros 'Generation-Benz' Social Network
Online Media Daily, Karl Greenberg - Monday, November 17, 2008
Mercedes-Benz USA wants an invited group of Gen Y netizens to op ...
- Poor Economy Cuts Rental Car Satisfaction Rates
Marketing Daily, Karl Greenberg - Thursday, November 13, 2008
"Some leisure and business travelers are avoiding air travel altogether, which h ...
- U.S. Interest In Scooters Prompts Vespa Site Upgrade
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2008
"It's presenting the broad scope of things from lifestyle through utility," sa ...
- Caddy Dealers Plant Ad Bucks At Grassroots Level
Marketing Daily, Karl Greenberg - Wednesday, November 12, 2008
Tom Garrett, VP of Garrett Associates, says he started thinking about doi ...
- Ford Puts Trendsetters Behind Wheel In VIP Events
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2008
The effort, "Flex Insider," developed by Ford and ad agency Team Detroit/JW ...