- Coke, Latino Football Goalie Sign Promo Deal
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2008
As official Coca-Cola spokesperson, Mexican football goalkeeper Francisco Guillermo "Memo" Ochoa wi ...
- Who Will Fix Detroit's Levees After Economic Katrina?
Marketing Daily, Karl Greenberg - Tuesday, November 11, 2008
Ford CEO Alan Mulally said, "We are absolutely committed to delivering saf ...
- PizzaHut.com Adds Music Downloads To Its Menu
Marketing Daily, Karl Greenberg - Monday, November 10, 2008
"This is a first for Pizza Hut," a company representative says. "Mus ...
- General Motors Nears Bone As It Keeps Cutting
Marketing Daily, Karl Greenberg - Friday, November 7, 2008
The company says it will raise $5 billion by cutting spending, sal ...
- Mintel Sees Organic Food Market Wilting
Marketing Daily, Karl Greenberg - Friday, November 7, 2008
The twin pincers squeezing the juice out of those organic blood orang ...
- General Motors News Likely To Include Deeper Cuts
Marketing Daily, Karl Greenberg - Thursday, November 6, 2008
CEO Rick Wagoner's email tells employees to expect more white-collar job loss ...
- Pontiac's Brand Value Score Way Up In Survey
Marketing Daily, Karl Greenberg - Thursday, November 6, 2008
"When people get into vehicles like G6, they see the thoughtfulness th ...
- Experian Sees Strong Market For SUVs, Trucks
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2008
As gas prices sink, will drivers go back to big vehicles? N ...
- Infiniti Offers 0% Financing For First Time On '08 Models
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2008
"We know there is still a demand for the luxury and performan ...
- Nissan Sees Big Opportunities In A Small Car
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2008
"Versa is a core model for us and, because of that, ...
- Automakers Unveil 'Halo' Vehicles At SEMA
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2008
"I don't think there's been any business that hasn't been challenged ...
- Automakers Hope October Was Nadir Of Lousy Year
Marketing Daily, Karl Greenberg - Monday, November 3, 2008
"It seems to me the one thing we are pleased about ...
- Brand Consultant: '09 Will Be Like '08, But More So
Marketing Daily, Karl Greenberg - Monday, November 3, 2008
Jim Gregory, the CEO of CoreBrand, a global brand consultancy headquartered ...
- Ford Launches New TV Campaign For F-150
Marketing Daily, Karl Greenberg - Friday, October 31, 2008
In one TV spot, comedian Denis Leary says, "I figure the enginee ...
- Automakers Investing In Fuel Efficiency
Marketing Daily, Karl Greenberg - Friday, October 31, 2008
Consumers still aren't putting fuel efficiency at the top of their must-ha ...
- Like Mom And Pop, Gen Y Seeks Vehicle Safety
Marketing Daily, Karl Greenberg - Thursday, October 30, 2008
Gen Y buyers are usually first-time car buyers and are therefore sensiti ...
- Nissan Goes Virtual To Intro New Z Version
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2008
"When we started talking about maybe blowing out this partnership it beca ...
- GM Sets Records In Sales Abroad, But Toyota Wins
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2008
GM sold 6.7 million vehicles in the first nine months this yea ...
- Kia's Sprague Rubs Elbows With NBA Players In 'Court'
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2008
In addition to Scottie Pippin, Spike Lee, Kareem Abdul-Jabbar and other N ...
- Automakers Cling To Events In Tight Economy
Marketing Daily, Karl Greenberg - Tuesday, October 28, 2008
"There is a transition of marketing dollars being funneled into experiential-marketing event ...
- Kia Court Invites N.Y. Hoopsters For Day-Long Promo
Marketing Daily, Karl Greenberg - Monday, October 27, 2008
"NBA Tip-Off '08 presented by Kia Motors," will feature NBA-themed activities acro ...
- Customer Service Determines Appliance Purchase
Marketing Daily, Karl Greenberg - Monday, October 27, 2008
"When it comes to how satisfied the owner is, price is t ...
- Edmunds.com Predicts A Horrific Sales Month
Marketing Daily, Karl Greenberg - Thursday, October 23, 2008
Jesse Toprak, executive director of industry analysis for Edmunds.com, says the b ...
- C-Suite Acts On Ads In Trusted Media Vehicles
Marketing Daily, Karl Greenberg - Thursday, October 23, 2008
"It is an important consideration for brands marketing across platforms," says Sim ...
- GM Takes Chevy Traverse Out To Old Ball Game
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2008
Chevrolet will advertise Traverse in the World Series game program, and t ...
- Hummer Personnel Changes May Boost Sales
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
"It's to make Hummer more appealing," says an industry observer, because C ...
- Tecate To Join Oscar De La Hoya In Boxing Ring
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
"We are going all out on this," says the brand director. "It ...
- AutoTrader.com Extends Deal With NBA
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
Besides the AutoTrader.com logo being on the "NBA Tip-Off" host's desk a ...
- TiVo, Take Me Away
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2008
I don't care if TiVo lets me time shift. It doesn't crea ...
- Marketers Weigh Anchors During Economic Squall
Marketing Daily, Karl Greenberg - Monday, October 20, 2008
Becky Saeger, EVP and CMO at Charles Schwab, said that clients w ...