- Arby Touts New Line As 'Burgers Done Better'
Marketing Daily, Karl Greenberg - Saturday, February 28, 2009
Arby's is launching new sandwiches to appeal to those who are looki ...
- Sales, Shmales; Too Many Variables
Marketing Daily, Karl Greenberg - Friday, February 27, 2009
"Everyone wants to think maybe we are up-trending, but there are t ...
- Appliance Makers See Hope In Rebate Program
Marketing Daily, Karl Greenberg - Thursday, February 26, 2009
"We like this program because it immediately spurs consumer spending on efficie ...
- Lexus Leads J.D. Power's Service Index
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The less tangible benefit for both dealership and the automaker is dealersh ...
- 7-Eleven Working Up Mo-Joe Blends
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2009
The company is aiming to woo cash-conscious consumers -- who still cra ...
- Ford Banks On Consumer Input With Fiesta Effort
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car- ...
- Micros Horning In On Majors' Market Share
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Paul Gatza, director of the Brewers Association, says the majority of sha ...
- Little Caesars Building Rome Day After Day
Marketing Daily, Karl Greenberg - Tuesday, February 24, 2009
Italian-themed quick-serve restaurant chain Little Caesars is launching a promotion that includ ...
- Penney Debuts Interactive, Virtual Runway Show
Marketing Daily, Karl Greenberg - Monday, February 23, 2009
The company is supporting the site's launch this week with an e-ma ...
- Polk Says Stimulus Package Will Boost Auto Sales
Marketing Daily, Karl Greenberg - Tuesday, February 17, 2009
The consultancy notes that Hyundai's just-launched "Hyundai Assurance" program, which lets buye ...
- Edmunds Director Speaks About Social Media Use
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
We spoke with Sylvia Marino, executive director of community operations for automoti ...
- Kia Leverages 'Power To Surprise' In Ads
Marketing Daily, Karl Greenberg - Monday, February 16, 2009
"For so long we have been known as a value brand wi ...
- MetroPCS Bows Campaign In Boston, N.Y.
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
"We found that people were skeptical that they could get unlimited servi ...
- Unilever's Di Como On 'TV & Everything Video'
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
"At the end of the day, regardless of the media, what consume ...
- Safety Act Puts Kid ATVs, Motorbikes In Storage
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2009
The new legislation is intended to prevent the sale of items containi ...
- Pull-Ups Brand Intros 'Potty Dance'*
Marketing Daily, Karl Greenberg - Thursday, February 12, 2009
While the new TV spot does not feature Tori Spelling, excerpts fr ...
- Phelps' Celeb Index Unchanged; 'Trust' Down
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2009
The athlete's biggest drops on the Davie Brown Index were in t ...
- Toyota Pitches Venza's Creature Comforts
Marketing Daily, Karl Greenberg - Tuesday, February 10, 2009
Toyota Venza was exclusive automotive sponsor of the "Westminster Kennel Club D ...
- P&G Is Big 'Product Of The Year' Winner
Marketing Daily, Karl Greenberg - Monday, February 9, 2009
The program's U.S. director says that elsewhere, more than half of consume ...
- Group: Scooter Sales Skyrocketed In '08
Marketing Daily, Karl Greenberg - Monday, February 9, 2009
"Casual riding and riding for pleasure are still the top reasons f ...
- Ford Touts Lincoln MKS During Grammys
Marketing Daily, Karl Greenberg - Friday, February 6, 2009
The effort highlights five music videos, all featuring the MKS, from emergi ...
- Toyota Reaffirms Emphasis On Hybrids, Compacts
Marketing Daily, Karl Greenberg - Friday, February 6, 2009
"The loss in sales is nothing specific about Toyota and other automaker ...
- Unilever Won't Predict Even As Sales Rise
Marketing Daily, Karl Greenberg - Thursday, February 5, 2009
The Anglo-Dutch company competes with the likes of Danone and Nestle, whi ...
- Taxes Are Of Top Concern Among The Rich
Marketing Daily, Karl Greenberg - Thursday, February 5, 2009
The well-heeled worry about taxes; the somewhat less well-heeled worry about mor ...
- Wheaties Leverages Pomp In Design Unveil
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2009
"If you think about heritage and history, people associate the brand wi ...
- Chrysler: '09 Auto Sales May Be Under 10M Units
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
The company said that some of the poor sales at retail reflect ...
- NBA, Right Guard Team For Block Party
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
The event includes appearances by NBA players and legends, live musical performance ...
- Michael Phelps Regrets
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2009
"It is hard to shoe-horn him in someplace as a spokesperson, becau ...
- Auto Sales Down A Third Over A Year Ago
Marketing Daily, Karl Greenberg - Monday, February 2, 2009
"Historically, purchase intent--from consumers who show a pattern of deep engagement ...