Marketing DailySears, Kmart Going Down To Wire, And Beyond Marketing Daily, Karl Greenberg - Tuesday, December 22, 2009
"Sears Virtual Gifts," running through Dec. 28, lets people send holiday gif ...
Ford's Next Fiesta Effort: Web-Only Show Marketing Daily, Karl Greenberg - Monday, December 21, 2009
Ford's involvement with the show parallels Ford's use of social media ...
Scion Targets The Counterculture Carefully Marketing Daily, Karl Greenberg - Monday, December 21, 2009
In a Q&A format, Scion's lifestyle, events and promotions manager Jeri Yoshi ...
Eyes Wide Shut Marketing Daily, Karl Greenberg - Friday, December 18, 2009
There is so much out-of-home advertising in New York's Times Square th ...
Edmunds: Santa Bringing Good News To Industry Marketing Daily, Karl Greenberg - Friday, December 18, 2009
The U.S. auto market may heave a sigh of relief when Decemb ...
Scion Launching Indie Music Video Series Marketing Daily, Karl Greenberg - Thursday, December 17, 2009
The music videos, from artists in genres like metal, hip-hop, electro a ...
Tiger: From On Par With Jobs To ... Jerry Springer? Marketing Daily, Karl Greenberg - Thursday, December 17, 2009
Woods needs to be on his best behavior for the next f ...
GM's New Marketing VP: 'I Listen And Move Fast' Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
"We are in the midst of launching a new customer sales, servi ...
Carl's Jr. Banking On Kim Kardashian To Sell Salads Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
In the newest TV spot, the actress is in bed with t ...
Globetrotters, HoJo Hotel Dangle A Happy $15K Marketing Daily, Karl Greenberg - Tuesday, December 15, 2009
To enter the challenge, people have to submit a video clip ...
Study: Car Buyers Watching For Brand Stability Marketing Daily, Karl Greenberg - Tuesday, December 15, 2009
Half of Pontiac avoiders mention it, followed by Chrysler and Saturn, 4 ...
NBA Sets Sites On India's Love Of Game Marketing Daily, Karl Greenberg - Monday, December 14, 2009
Sponsored by Reebok and HP, the sites will contain games, video highlight ...
Jaguar Promotes Corrigan To VP/Marketing Marketing Daily, Karl Greenberg - Monday, December 14, 2009
Jaguar North America is hoping to claw its way back up in ...
Q&A: Ford To Hit Ground Running In 2010 Marketing Daily, Karl Greenberg - Friday, December 11, 2009
John Felice, general marketing manager for the Ford division, was in N ...
Marketing Spend Heading To Interactive: Forrester Marketing Daily, Karl Greenberg - Friday, December 11, 2009
As for Yahoo, Forrester sees consumers digesting media across devices, which wi ...
Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil. MediaDailyNews, Karl Greenberg - Friday, December 11, 2009
A Forrester marketing forecast predicts that interactive marketing will approach $55 billi ...
Chevrolet Gets New General Manager Marketing Daily, Karl Greenberg - Thursday, December 10, 2009
"It's a washing machine now. There's tremendous turmoil with an interim C ...
Value, Quality Are Driving Brand Loyalty Marketing Daily, Karl Greenberg - Friday, December 11, 2009
"Mercedes-Benz has steadily improved its customer retention rates during the past fi ...
Panel: Marketers Look To Integrate OOH Efforts Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
For Calvin Klein, out-of-home has been central to advertising for years, ...
Out Of Home Panelists Eye Auto Sector Return Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
Those on the panel also generally agreed that next year will s ...
Hyundai Takes Aim At Rivals With Tucson Marketing Daily, Karl Greenberg - Tuesday, December 8, 2009
The company says Tucson won't poach the territory inhabited by its sibli ...
Domestics Dominate Sales Satisfaction Index Marketing Daily, Karl Greenberg - Tuesday, December 8, 2009
Among luxury brands, Jaguar took top honors for the second year ...
Theater Becomes Marketing Becomes Theater Marketing Daily, Karl Greenberg - Tuesday, December 8, 2009
If you see a TV ad in which everyday people inexplicably bur ...
Tesla To Showcase Roadster In Denmark Marketing Daily, Karl Greenberg - Monday, December 7, 2009
Tesla will provide test drives of the Roadster during "Drive the Futur ...
GM To Give Dealers Hearing, Reconsideration Marketing Daily, Karl Greenberg - Friday, December 4, 2009
Several state auto dealer associations and big dealer groups are objecting ...
Buick Regal Sets Out To Change Mindsets Marketing Daily, Karl Greenberg - Friday, December 4, 2009
Regal comes to the U.S. market next spring, positioned against performance-driving seda ...
Digital Confab Convo Turns To Social Media Marketing Daily, Karl Greenberg - Thursday, December 3, 2009
While she doesn't say email is dead exactly, former Google marketer Cla ...