- Dunkin' Has Tamed 'Wild West' Of Social Media
Marketing Daily, Karl Greenberg - Thursday, December 3, 2009
"Bringing disciplines together at the table has really worked for us," sa ...
- Less Tiger, More Woods
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
I think that this will do his brand equity some good f ...
- GM CEO News Overshadows Volt Unveiling
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
Chairman Ed Whitacre takes the vacant post as acting CEO until ...
- ANA Joins Fight Against Tobacco Control Act
Marketing Daily, Karl Greenberg - Tuesday, December 1, 2009
It supports six major tobacco companies and two other advertising industry grou ...
- Firm: Ads That Strike Emotional Chords Work Best
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
The economy is either climbing back up the cliff or taking ...
- Brands Line Up Behind Tiger: 'Private Matter'
Marketing Daily, Karl Greenberg - Monday, November 30, 2009
"Woods is just in a different class," says SportsBranded Media's John Meind ...
- Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers sugges ...
- Mintel Foresees More Shopper Belt-Tightening
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Tighter spending cut across gender, age, household income, race and ethnicity, a ...
- Jeep To Take Over N.Y.'s Times Square Billboards
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2009
Jeep is focusing on its target consumers in the second phase ...
- Edmunds Predicts A Lackluster November For Sales
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2009
The firm says the combined monthly U.S. market share for domestics Chrysle ...
- Cruising The Isles
Marketing Daily, Karl Greenberg - Tuesday, November 24, 2009
This ship is for people whose universal desire is to go ...
- Clorox Backs Disney Site For Moms And Kids
Marketing Daily, Karl Greenberg - Monday, November 23, 2009
The new educational Web site under the Disney banner is a b ...
- Mazda Plans To 'Zoom-Zoom' Past Electrics
Marketing Daily, Karl Greenberg - Friday, November 20, 2009
One strategy will involve focusing on solving gasoline-engines' weak points, such ...
- Reliability As Value Isn't What It Used To Be
Marketing Daily, Karl Greenberg - Monday, November 23, 2009
Auto industry observers have predicted for years that, as automakers get clos ...
- Subaru Goes Back To 'Share the Love' Well
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
"If you think about the tone of the message, it was ...
- Big Apple Invites A Closer Inspection
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
NYC & Company, the official marketing, tourism and partnership organization of t ...
- Electric Cars Set To Tiptoe Into Showrooms
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
If rumors of the demise of the electric car are exaggerated, s ...
- Alaska Airlines Backs Hometown Skater In Promo
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apo ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- GM Consideration Up Among Consumers
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The original thought was nobody would buy cars from someone in bankruptcy ...
- 7-Eleven Promo Is 'Elementary, My Dear Watson'
Marketing Daily, Karl Greenberg - Monday, November 16, 2009
7-Eleven is launching a series of in-store branding campaigns around films a ...
- VW To Retool Showrooms, Starting With Big Apple
Marketing Daily, Karl Greenberg - Monday, November 16, 2009
A spokesperson for the Volkswagen brand says the White Frame concept, whi ...
- Hyundai To Air Five Spots On Super Bowl
Marketing Daily, Karl Greenberg - Friday, November 13, 2009
The Fountain Valley, Calif. marketing arm of the Korean automaker is prepari ...
- Younger Moms Blog About Jeep, Green Things
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
"What we found was there's a large segment of moms talking abo ...
- Q&A: Toyota's Bob Zeinstra Looks At Job Ahead
Marketing Daily, Karl Greenberg - Thursday, November 12, 2009
Among his biggest challenges, he says, "You can spend money on product-specif ...
- Toyota Taps SUV Roots In New 4Runner Ads
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
Saatchi's Mike McKay says the ads are customized for different outdoor lifesty ...
- Q&A: Infiniti Eyes Value-Driven Luxury Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
"There is an interesting trend in luxury in ... which consumers a ...
- Honda Finds Permanent Perch On Facebook
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
"It really is an awareness campaign on a limited budget," says RPA ...
- Legacy Ups Awareness In Stop-Smoking Effort
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
This year's focus is on getting smokers to realize that there ...
- Tecate Laces 'Em Up For Largest-Ever Boxing Promo
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions arou ...