- Luxury Pundits: Stay Elitist Yet Youthful
Marketing Daily, Karl Greenberg - Monday, November 9, 2009
Cindy Gallop -- founder and CEO of IfWeRantheWorld and marketer and consulta ...
- Infiniti Celebrates 20th Birthday With Year-end Campaign
Marketing Daily, Karl Greenberg - Friday, November 6, 2009
Luxury auto brand Infiniti is launching a new marketing campaign that celebrat ...
- Nike Waves the Flag for USA Basketball
Marketing Daily, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- Nike Shoots For USA Basketball
MediaDailyNews, Karl Greenberg - Friday, November 6, 2009
Nike, which has been a sponsoring partner of USA Basketball since 200 ...
- Go Wide: Disney 'Sports' Complex Partners With ESPN
Marketing Daily, Karl Greenberg - Thursday, November 5, 2009
Walt Disney World Resort's "Wide World of Sports" complex is hoping f ...
- Hyundai Drives Ads To Times Square
Marketing Daily, Karl Greenberg - Thursday, November 5, 2009
Hyundai Motor America is, for the first time, advertising on a Tim ...
- Chrysler Unveils Ambitious Five-Year Plan
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Chrysler, under the aegis of Fiat since early this year, revealed i ...
- Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicl ...
- Ford Drives 21% Rise In October Sales
Marketing Daily, Karl Greenberg - Tuesday, November 3, 2009
The domestic automakers have something to feel good about; Ford Motor ...
- The Eagle Has Landed - In Times Square
Marketing Daily, Karl Greenberg - Tuesday, November 3, 2009
American Eagle Outfitters is the latest retail brand to open a flagsh ...
- Financial Firm Looks For Fun In The 'Sun Life'
Marketing Daily, Karl Greenberg - Monday, November 2, 2009
Sun Life Financial pokes fun at its relative anonymity among consumers wi ...
- Ford Improving Its Financial Picture, Looks To Future
Marketing Daily, Karl Greenberg - Monday, November 2, 2009
If Ford is in turnaround mode, it seems to have tightened i ...
- Conan Sketch Centers On Ford Taurus SHO
Marketing Daily, Karl Greenberg - Saturday, October 31, 2009
On Oct. 29, Ford had its new Taurus SHO (Super High Outpu ...
- Swine Flu Expected To Drive OTC Cough Remedies
Marketing Daily, Karl Greenberg - Saturday, October 31, 2009
Diana Nhan, senior market analyst for Mintel GMN, said the U.S. col ...
- Ford Goes To College For On-Board Tech
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
The winning team will install the new gizmo in a Ford Fies ...
- Chrysler To Offer Mobile TV In Some Vehicles
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
A spokesperson says Chrysler's market research suggests there's broad interest in t ...
- Q&A: Todd DuBoef On Boxing's Potential
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"People are seeing that boxing does well, crosses all demographics, and ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- P&G Goes All Facebook For Crest Whitestrips
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
The contest, which went live this week, requires people to submit ...
- A Domestic Hits The Mark
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Lincoln's MKZ is perhaps the biggest surprise because it comes from ...
- U.S. Open Serves Up Mercedes Sponsorship
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnersh ...
- Toyota Fights Suit Over Viral Matrix Effort
Marketing Daily, Wendy Davis, Karl Greenberg - Friday, October 23, 2009
"With everything else Toyota has been hammered with lately, this is anoth ...
- Roster Of Brand Names Lines Up For NBA
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But ...
- VW Goes All Mobile For Launch Of GTI
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
The program will be promoted on VW.com and the company's Facebook pag ...
- SEMA Expects A Good Showing In Las Vegas
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
"When you consider that average trade show in Vegas is down 3 ...
- Ford Puts Pedal To Metal To Drive Buzz For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
The program is intended to be a fairly aggressive gambit to g ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- GM Exec Extols Virtues Of Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
"Most car companies go to market on a consumer influence paradigm th ...
- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...