Marketing DailyComic Con Is Coming To N.Y. Next Week Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Because Comic Con has also become a convention where celebrities sit ...
Honda Launches New Docu-Series On Twitter Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
"We have had a lot of feedback on the films on Twitte ...
NASCAR, Action Movies Drive Brand Chatter Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
Michael Cooperman, senior director, consumer marketing and product development at J.D. Powe ...
Honda, RPA Drive 'Dream' Cross-PlatformMediaDailyNews, Karl Greenberg - Thursday, October 8, 2009
Honda is extending its documentary series "Dream the Impossible" with a n ...
FTC Keeps Eye On Industry Self-Regulation Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
An attorney with the Federal Trade Commission's division of advertising practices sa ...
CARU Tiptoes Through Digital Briar Patch Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
One topic was user-generated content (UGC), an area that's hot not ju ...
Puffery In Ads Is Slippery Slope, Panel Finds Marketing Daily, Karl Greenberg - Tuesday, October 6, 2009
At the "Best Puffery Panel in the Universe" at the BBB's Nation ...
Thermador Offers Wealthy Deal On Stoves Marketing Daily, Karl Greenberg - Tuesday, October 6, 2009
Zack Elkin tells Marketing Daily that the company has weathered the econom ...
FTC Plans Effort To Educate Kids About Advertising Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
FTC Clamps Down On Ad Testimonials Marketing Daily, Karl Greenberg - Monday, October 5, 2009
Mary Engle, associate director of ad practices at the commission, speaking ...
Subaru, MTVN Effort Aligns Legacy With Legacy Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"We were developing themed programming around gay history, and we believed picki ...
Saturn Leaves GM's Orbit; Gravity Will Be Missed Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"Saturn is the only Detroit brand in the study that consumers didn ...
Subaru Helps Drive Logo's 'Legacy'MediaDailyNews, Karl Greenberg - Friday, October 2, 2009
Subaru is promoting both its Legacy and the idea of one's person ...
Subway Goes Wide, Deep With NBC Deal Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketi ...
Ducati Goes All Social In Marketing Shift Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
"We are in the process of reviewing our entire marketing strategy f ...
Recovery Idling As September Sales Sink Marketing Daily, Karl Greenberg - Thursday, October 1, 2009
Per Jeff Schuster, J.D. Power predicts the mix of vehicle segments ...
P&G Extends Sponsorship With Olympic Games Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
Jason Dial -- former director of global sports marketing for P&G, w ...
Brands, Sports Properties On Sponsorship: 'Go Deep!' Marketing Daily, Karl Greenberg - Wednesday, September 30, 2009
ROI was the theme of the Sports Sponsorship Symposium on Wednesday ...
7-Eleven Brings Japanime 'Domo' In-Store Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketi ...