- Seeking Perception Change, Lincoln Cites Technology
Marketing Daily, Karl Greenberg - Wednesday, August 26, 2009
Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews te ...
- Audi Vids Showcase Young Designers
Marketing Daily, Karl Greenberg - Wednesday, August 26, 2009
"The videos showcase some of the things we do behind the scene ...
- Toyota Uses Subtle Approach In Prius Effort
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2009
The effort includes a partnership with Good magazine, called "A Road M ...
- AutoTrader Inks Deals With Cox, Atlanta Paper
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2009
Under the Cox agreement, AutoTrader.com will handle new and used online automobi ...
- AutoTrader Inks Deal With Cox Media, 'AJC'
MediaDailyNews, Karl Greenberg - Tuesday, August 25, 2009
AutoTrader.com, an online marketplace for used and new cars, has signed dea ...
- Ford Uses Social Media To Target Younger Buyers
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.c ...
- NBA Works To Expand Global Presence
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experien ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- 7-Eleven, World Wrestling Cross-Promote
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in a ...
- Toyota Named Official Vehicle Of Indianapolis Colts
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
The marketing space opened up when founding partner and 25-year sponsor GM ...
- EBay Motors Trolls for Tuners With Promo
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
A "Master Contest" is being launched to get people who customize car ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Jiffy Lube Launches National Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
John Sanfacon, head of marketing and innovations at Jiffy Lube International, sa ...
- General Motors Addresses Consumers First
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors' press conference to analysts and media on Tuesday morning follow ...
- People Want Fuel Economy, Same Size Car
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
"If you think about crossovers, they are not that much smaller th ...
- GM Launches EBay Motors Microsite For California Consumers
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors is launching its own eBay Motors microsite for California consume ...
- Global Economy Storm Floods Caribbean Hotels, Research Firm Says
Marketing Daily, Karl Greenberg - Monday, August 10, 2009
The Caribbean is getting hit by more than weather -- resorts a ...
- Nissan Offers Incentives To Drive Lease, Cash Deals For 'Clunkers' Trade-Ins
Marketing Daily, Karl Greenberg - Friday, August 7, 2009
Nissan is responding to the Car Allowance Rebate System -- which giv ...
- Ford Highlights Connectivity As Selling Point
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
"Americans spend, on average, 101 minutes per day on the road," sa ...
- Infiniti To Do Virtual Reveal At Pebble Beach
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
Central to the installation is a video projection exhibit, wherein imagery ...
- Tecate's 'Caracter' Moves To Outer Package
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
Carlos Boughton, brand director of Tecate, tells Marketing Daily that the n ...
- Puerto Rico Steps Up To Plate With Mets, Rums
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
"For the first time, we are integrating direct sales into promotions a ...
- Honda Connects Fans to Honda Fans On Facebook
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
Jenny Howell, Manager of Interactive Marketing, American Honda Motor Co., tells Marketi ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...
- 'Clunkers' Drive Car Sales, Especially At Ford
Marketing Daily, Karl Greenberg - Monday, August 3, 2009
The company says 1 million consumers visited www.LetFordRecycleYourRide.com. The only other compa ...
- Hotel Guests Happier This Year Than Last
Marketing Daily, Karl Greenberg - Monday, August 3, 2009
J.D. Power and Associates ranks hotels in its guest satisfaction survey. Sa ...
- Kelley Blue Book Ads To Use Google-Like Model
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Sellers pay only for buyers who show interest either through online channe ...
- Study: Starbucks Customers Prefer Domestic Wine
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Imported beers were second place, and in all areas but the Northeas ...
- Ford Buffs Taurus Image As '10 Model Launches
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The media plan includes Ford's highest-ever percentage of digital, experiential and lifesty ...
- Sunny D Brings Peel 'n Taste To The Grocery
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The company is touting SunnyD Smoothies as a way to get peop ...