- P&G Goes Digital With Print Effort For Always
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
The ads are designed so that when consumers hold them up ...
- American Legacy Extends Anti-Tobacco Efforts
Marketing Daily, Karl Greenberg - Wednesday, July 29, 2009
"Do You Have What It Takes?," which launched in June at ...
- Study Finds U.S. Market For Cars From India, China
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
Would-be owners tend to be young, well-educated, and affluent for their ag ...
- Tequila Herradura Revamps Packaging
Marketing Daily, Karl Greenberg - Tuesday, July 28, 2009
The effort is being supported by a national advertising campaign via Draftfcb-Chicag ...
- Toyota Jumps Aboard 'Cash For Clunkers' Train
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
The spots show a clunker being crushed in reference to a ten ...
- 'Clunkers' Looks To Be Boosted For July Sales
Marketing Daily, Karl Greenberg - Monday, July 27, 2009
"We think we will have an increase over June, and that SA ...
- Custom Pub Added To Nissan-Backed Heisman Tour
Marketing Daily, Karl Greenberg - Sunday, July 26, 2009
Nissan will be the exclusive sponsor of the custom publication, which includ ...
- Marketers Like Twitter More Than Consumers Do
Marketing Daily, Karl Greenberg - Saturday, July 25, 2009
Twitter's effectiveness as a marketing tool, they said, depends on consumers knowi ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- P&G's Swiffer Aims For BlogHer Event
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
A spokesperson for Swiffer says the event gives the brand access ...
- Edmunds.com Sees A Queue Of Potential Buyers
Marketing Daily, Karl Greenberg - Wednesday, July 22, 2009
"We have seen more numbers of consumers ready to pull the trigg ...
- J.D. Power Says Hyundai Genesis Was A Moon Shot
Marketing Daily, Karl Greenberg - Wednesday, July 22, 2009
The firm's inaugural Vehicle Launch Index, which quantified how well new a ...
- N.Y. Campaign Touts Google's 'Favorite Places'
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
The effort is supported by an out-of-home campaign on New York Ci ...
- Under Armour Effort Highlights UA Fierce Cleats
Marketing Daily, Karl Greenberg - Tuesday, July 21, 2009
In the Web video, "Fierce Speed," via New York and L.A. producti ...
- Infiniti Takes New Road For Summer Sales Event
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
"We were trying to figure out how to link a branded messa ...
- Peter Graves Stars In AirTran Wi-Fi Push
Marketing Daily, Karl Greenberg - Monday, July 20, 2009
The trio of new ads has the actor admonishing viewers not ...
- FedEx Dangles Golf Resorts In Ads, Promo
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
"The great thing with the Global Golf Getaway is, it gives ...
- Scion Campaign Leverages Non-Conformity
Marketing Daily, Karl Greenberg - Friday, July 17, 2009
The effort, epitomized by the campaign theme line, "Become one of ...
- Tesla Plugs Dealership Into Manhattan's Chelsea
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"For us, Chelsea represents a unique opportunity to position ourselves in ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Best Western Is 'Hog Haven' For Harley
Marketing Daily, Karl Greenberg - Wednesday, July 15, 2009
This year the chain is offering riders heading out to the 69 ...
- Chrysler Restructures Product Development Unit
Marketing Daily, Karl Greenberg - Wednesday, July 15, 2009
The automaker, which last month emerged from bankruptcy protection, and this we ...
- Airline Customer Satisfaction Down For 3rd Year
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
"I suspect that the organizational culture of individual airlines is part ...
- Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, Karl Greenberg - Tuesday, July 14, 2009
Sears will promote the Protégé Basketball Block Party through TV, radio, pri ...
- Kia Pitches Forte To A Pragmatic Consumer
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
Michael Sprague, Kia's marketing veep, says the car "signals the direction ...
- Holiday Inn Launches 2nd Phase Of Campaign
Marketing Daily, Karl Greenberg - Monday, July 13, 2009
The effort features a new media strategy that the company says includ ...
- Conn. Casinos Join Forces Against Atlantic City
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
"We think we can drive more business to the region by letti ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sa ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredib ...
- P&G's Duracell Leverages Trust In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
Duracell says the effort also includes a 60-second radio ad highlighting ...