- Shell Unveils European, Asian Ad Push
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
Within each country, the campaign has a set of regional broadcast spo ...
- Nissan Pits Altima Against Camry, Segment
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
"We think advertising should always be branded and have a price positio ...
- NBA, Taco Bell Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
With the new arrangement, Taco Bell gets access to the NBA bra ...
- Chipotle Mexican Grill Extends Campaign For Ad
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotl ...
- Ford Posting Better Results Than Toyota In June
Marketing Daily, Karl Greenberg - Monday, July 6, 2009
Edmunds.com says Toyota is hurting for a number of reasons, including t ...
- Piaggio Buzzes Up Scooters Via Event, Promo
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
This weekend, Vespa sponsors Amerivespa, a yearly gathering of Vespa aficionados. T ...
- Buick Campaign Aims At Younger Crowd
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
One of the in-cinema ads has a cop showing up at ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the so ...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Stops Pulled Out To Get Buyers In Showrooms
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
June is turning into a rout at auto showrooms, as sales disappoi ...
- Ford Tops Charts In Two Consumer Studies
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
While the news has been unrelentingly bad from Detroit, the domestic automake ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- Kia Hits The Road For The Vans Warped Tour
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
The new arrangement with Vans has Kia hosting and sponsoring on-site even ...
- Ford Sees First-Mover Advantage In CARS Program
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
About advertising its "Recycle your Ride" program, Ford's John Felice says, " ...
- Jackson Legacy To Follow Path Of Elvis, Lennon
Marketing Daily, Karl Greenberg - Friday, June 26, 2009
Robert Hollander, founder of L.A.-based Brand Sense Marketing, which handles licensing f ...
- Jackson's Gone, But Media, Marketing Frenzy Has Just Begun
MediaDailyNews, Karl Greenberg - Friday, June 26, 2009
Michael Jackson's musical legacy is huge. But the real frenzy that wi ...
- Ford Eyes Opportunity In 'Clunker' Confusion
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
- Lexus Returns For More 'Web Therapy' Sessions
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
A company manager says that product placement is subtle. "Our goal ...
- Lexus Drives 'Web Therapy,' Engages Potential Buyers
MediaDailyNews, Karl Greenberg - Thursday, June 25, 2009
Lexus is launching season two of "Web Therapy," a short-form video seri ...
- Virgin Atlantic Debuts Social-Media Travel Site
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The site will expand to include video, will be integrated with oth ...
- Chrysler Extends Deal With Six Flags
Marketing Daily, Karl Greenberg - Wednesday, June 24, 2009
The company will give nearby dealers tickets to the parks for promotion ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- Domestic Brands Improve In Power's Quality Study
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
There are big surprises from a little automaker, Suzuki, and from Cadill ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Sears To Settle With FTC Over Online Tracking
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
A cyberlaw attorney says the FTC is sending "a strong signal th ...
- Swag Swings: '08 Was 3rd-Highest At $18.1 Billion
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
"These numbers clearly support our research that proves when used as ...
- 'Cash For Clunkers' Could Revive Auto Segment
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
The program is running a national effort to certify eligible car deale ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- Bayer Under The Gun For Prostate Cancer Claim
Marketing Daily, Karl Greenberg - Thursday, June 18, 2009
The Center for Science in the Public Interest has said it wi ...