- Hershey Dangles Cash, Prizes In Reese's Promo
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Bac ...
- NPD Finds Repair Shops Gain, In Short Term
Marketing Daily, Karl Greenberg - Wednesday, June 17, 2009
NPD says the top five parts growth categories in the first quart ...
- Toyota Dangles Social Element For Prius
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
Doug Frisbie, Toyota national media manager, says gas-pump television is an ide ...
- 'Nesties' Offer Brands Big-Spend Opportunity
Marketing Daily, Karl Greenberg - Tuesday, June 16, 2009
A new study finds that once these women, ages 25 to 3 ...
- ANA's Dan Jaffe On Dangers Of The Tobacco Bill
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"As long as it is a legal product, tobacco has to ...
- Report: GM Can Rebound With Right Products
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
"The Camaro is new and joins efficiency with performance, so it tel ...
- Ford Backs July 4 Essence Music Festival
Marketing Daily, Karl Greenberg - Friday, June 12, 2009
It is the first time the automaker has marketed with the festiva ...
- Lexus Pairs With Bravo's 'Top Chef Masters'
Marketing Daily, Karl Greenberg - Monday, June 15, 2009
A company spokesperson said Lexus, which is advertising during the show, receiv ...
- Mixed Reaction To Tobacco Regulation Vote
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
"Congress has the power to decide how to regulate the tobacco industr ...
- AAMCO Leverages Uncertainty In Largest Campaign
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
Auto service retail chain AAMCO is responding to GM and Chrysler's pla ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- Sears, AOL Launch 'Good News Now' Channel
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2009
The channel is intended to counter the horrors of modern life ...
- Unilever Debuts Web-Based Film Parodies II
Marketing Daily, Karl Greenberg - Wednesday, June 10, 2009
The effort includes consumer content elements, whereby people can upload photos ...
- KFC, MySpace Partner In 'Ultimate Fan' Contest
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
The MySpace page will host a banner ad, and KFC will ...
- Consumers Are Confused About Functional Food
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
Mintel says companies must figure out a way to overcome price a ...
- Poor Economy Heightens Brand Equity
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
The top brands in various market segments are a panoply of premiu ...
- Southwest's 'Sr. Destino' Offers Assistance
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
A spokesperson for the Dallas-based airline says the two ads -- o ...
- Agency Sells Self Via Marketing Director's Eyes
Marketing Daily, Karl Greenberg - Friday, June 5, 2009
Charlotte, N.C.-based Boone Oakley, however, has eschewed a traditional web site entire ...
- AutoTrader Adds ESPN/ABC, Doubling Exposure
Marketing Daily, Karl Greenberg - Friday, June 5, 2009
"We have had so much success to date with our sports sponsorsh ...
- AutoTrader.com Beefs Up Visibility on ESPN, ABC
MediaDailyNews, Karl Greenberg - Friday, June 5, 2009
AutoTrader.com will double its media exposure this year by adding ESPN/ABC ...
- Valvoline Offers Engine Guarantees
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
Valvoline is promoting the offer with TV, radio, print and online ad ...
- Cold Stone Creamery Intros Non-Melting Ice Cream
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
A spokesperson says the chain is supporting the launch of the n ...
- 7-Eleven To Intro Iced-Coffee Market In Big Way
Marketing Daily, Karl Greenberg - Wednesday, June 3, 2009
It is also launching a campaign to support the gelid java rollou ...
- Tiny U.S. Market Expected To Remain For Hummer
Marketing Daily, Karl Greenberg - Wednesday, June 3, 2009
CNW Market Research's Art Spinella says the brand can survive in t ...
- Ford Posts One Heckuva May In Sales
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2009
Ford says it has reduced inventory enough to increase production this quart ...
- Farmers Uses 'Tried-And-True' Approach
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2009
The effort instills both the idea that an insurance company is real ...
- Presidents Laud Phoenix-Like 'New GM'
Marketing Daily, Karl Greenberg - Monday, June 1, 2009
General Motors CEO Fritz Henderson said the new company "will be bui ...
- Finbarr O'Neill On Building Up A Stressed Brand
Marketing Daily, Karl Greenberg - Monday, June 1, 2009
"In a four-brand portfolio you will see a lot more of th ...
- Wendy's In Review Phase Of Turnaround Plan
Marketing Daily, Karl Greenberg - Friday, May 29, 2009
Wendy's says the move follows strategic moves by CMO Ken Calwell a ...
- Edmunds Sees Very Slight Sales Improvement
Marketing Daily, Karl Greenberg - Friday, May 29, 2009
Sales are predicted to improve 8.9% this month versus last. Jesse Topra ...