- New 'Truth' Ads Use Candid Camera Approach
Marketing Daily, Karl Greenberg - Thursday, May 28, 2009
The American Legacy Foundation's Eric Asche says the cinema verite approach ...
- Ford's European Effort: E Pluribus Unum
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2009
Ford is showing all its cars at once in a campaign focus ...
- BMW Mini Launches 'True Blood' Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
BMW's Mini USA division is launching a campaign aimed at vampires. Actuall ...
- Love Story, Shoofly Pie Sell The Keystone State
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
The traditional, social media, out-of-home, and grassroots elements are intended to gi ...
- Nation's Capital Seeks 'Museum' Film Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
Destination DC ran promotions with "National Treasure" and its sequel, but t ...
- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...
- Toyota Launches 'Rock The Space' For Musicians
Marketing Daily, Karl Greenberg - Friday, May 22, 2009
As part of the deal with MySpace, artists who submit an origin ...
- Auto Industry Lumbering Toward Turnaround?
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
J.D. Power and Associates says the rate of decline in new-vehicle reta ...
- MasterCard Uses Dance To Reach Hispanic Market
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
The humorous TV spot, which features members of the International Quebradita Danci ...
- Industry Group Launches Pro-Wind Effort
Marketing Daily, Karl Greenberg - Wednesday, May 20, 2009
To back the argument that passing the Climate Bill would create job ...
- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- Caddy Owners Most Satisfied, Consultancy Finds
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Hyundai improved more than any other brand in the study, which measur ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications pla ...
- Joseph Abboud, NBA Ink Multi-year Promo Deal
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
Events began Monday night in New York's West 4th Street public basketba ...
- Toyota Adds Car Keys To Cap And Gown Passage
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camr ...
- GM Tries To Soften Dealer Loss With Wind-Down
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
Mark LaNeve, VP of North American vehicle sales, service and marketing, conducti ...
- Remaining Dealerships To Sell All 3 Chrysler Brands
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
Chrysler will redistribute new vehicles and parts to the remaining dealer networ ...
- Toyota Expected To Keep Lead In Global Auto Race
Marketing Daily, Karl Greenberg - Thursday, May 14, 2009
"We see China and India as key drivers of growth, as vehicl ...
- Porsche Is Most-Recommended Brand
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The most recommended brand was Porsche, with the highest owner recommendation ...
- Nissan Targets Active People Via Rodale
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The ads frame the masters' training tips and lifestyle advice with Alti ...
- Toyota Leverages 'Harmony' For Prius
Marketing Daily, Karl Greenberg - Tuesday, May 12, 2009
Says the Saatchi representative for the team, "The programs are far deep ...
- Toyota Finds e-'Harmony'
Online Media Daily, Karl Greenberg - Wednesday, May 13, 2009
Toyota is launching its new Prius and backing it with a nation ...
- Kimberly-Clark Puts Reality Spin On Pull-Ups
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
Kimberly-Clark has taken a reality-TV approach to explore the joys and stress ...
- Troy-Bilt Aims National Effort At Gen X
Marketing Daily, Karl Greenberg - Monday, May 11, 2009
This year, the company is boosting its ad budget by half wi ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- Heineken Touts Tecate Light In Dual Effort
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
Tecate brand steward Carlos Boughton says the point of a bifurcated campai ...
- BMW Z4 Roadster Takes Turn As Artist
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
"Historically, the car has been the canvas, but we arrived at th ...
- GE Brings $6 Bil. 'Healthy' Initiative To Masses
MediaDailyNews, Karl Greenberg - Friday, May 8, 2009
General Electric is launching a new initiative that positions it as t ...
- Ford Targets Women Via AOL Latino, 'Essence'
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
"Our goal was to have the content and the subject areas ...
- InterContinental Hosts Bed-Jumping Event
Marketing Daily, Karl Greenberg - Thursday, May 7, 2009
"The reason we did it this way is that IHC ... ...