- Nissan Goes Mobile For Cube Launch
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2009
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile H ...
- The Rubber Hits The Road With NBA Nation
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
Coca-Cola, Kia, T-Mobile and Haier America are backing the National Basketball Association ...
- McD's Launches McCafe With An Accent On The 'E'
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
The new line, starting Tuesday, includes lattes, cappuccinos and mochas. To laun ...
- 'Blame It On My Youth': Teens Aren't Quitting The Mall Just Yet
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
A new survey of teens commissioned by Seventeen magazine finds that fifty-thr ...
- VW's Talking Bug Gets Sibling In New Campaign
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
The new ad campaign from Volkswagen of America includes three elements t ...
- Vespa Markets Music On Pandora
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
Piaggio Group Americas, Inc. is launching a new Web campaign for i ...
- Bic Backs Major League Gaming to Tout Shavers
Marketing Daily, Karl Greenberg - Monday, May 4, 2009
Bic Consumer Products' shaver division has signed up a major league spor ...
- 7-Eleven Gets Blown Up to Promote 'Terminator Salvation'
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
Convenience chain 7-Eleven is running one of its biggest motion-picture promotions ...
- Tecate Sponsors Pacquiao Versus Hatton
Marketing Daily, Karl Greenberg - Thursday, April 30, 2009
So what's a Mexican cerveza brand that markets to Mexican Americans doi ...
- Estee Lauder Makes Big Changes At Top
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2009
Estee Lauder has finished phase two of the succession plan first announc ...
- Polk: Most Consumers Will Buy Vehicles In Next Two Years
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2009
Market firm R.L. Polk and Company says the temperature of the au ...
- Cancer Center Launches National Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Heather Bunch, group media director at The Richards Group, says that t ...
- Edmunds: Ford Will Outperform Imports
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2009
Ford's situation has positives and negatives. "The good news is they a ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan ...
- Gillette Is 'Stayin' Alive' With Viral Effort
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
Jon Krevolin, BBDO creative director, says the promotional effort is the wa ...
- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition ...
- Ford Joins Audi Inside New Yankee Stadium
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
In addition to vehicle displays at the stadium, Ford gets a varie ...
- J.D. Power: Awful Auto Sales Stabilizing
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
The consultancy predicts sales will increase in the second half in li ...
- MLB, 'People' To Honor 'All-Stars Among Us'
Marketing Daily, Karl Greenberg - Thursday, April 23, 2009
Major League Baseball is running a promotion with People magazine timed wi ...
- MLB, Disney Go To Bat For 'G-Force'
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
Although the partnership with the studio is limited to the film a ...
- Online Strategy Is Key For Hotels, Firm Finds
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2009
"All they have to do is create easy-to-find search ads to purs ...
- Cotton Incorporated Updates 'Touch, Feel' Campaign
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
The new ad campaign features singer/actress Zooey Deschanel, R&B singer Jazmine Sulliva ...
- Index Finds Four Beer Brands Worth Retiring
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Coors' Keystone, A-B/InBev's Busch, and Miller Brewing Co.'s Milwaukee's Best and Icehou ...
- Kia, Microsoft To Promote Soul On Xbox
Marketing Daily, Karl Greenberg - Monday, April 20, 2009
Whether Kia succeeds in wooing younger buyers is another question. Wes Brow ...
- Vespa Enlists Singers For Calif. 'Experiment'
Marketing Daily, Karl Greenberg - Tuesday, April 21, 2009
Featuring singer/songwriter Jason Reeves, and musicians Brendan James and Amber Rubarth, t ...
- ANA To FCC: Reject Ad Ratings
MediaDailyNews, Karl Greenberg - Tuesday, April 21, 2009
The Association of National Advertisers is urging the Federal Communications Commission ...
- Coke Taps YouTube, Facebook For Sprite
Marketing Daily, Karl Greenberg - Friday, April 17, 2009
"Most traditional brand managers want to put the Sprite name over everythi ...
- ANA Warns FCC Against Push For Ad Ratings
Marketing Daily, Karl Greenberg - Friday, April 17, 2009
In the past, "the FCC said explicitly that [ratings] should not ...
- Sprite Markets U.K. Singer Via You Tube
MediaDailyNews, Karl Greenberg - Friday, April 17, 2009
You may not know who Katie Vogel is now, but if Coca-Cola ...
- SunChips Rolling Out Compostable Package
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Thomas Oh, who directs the brand, says the choice of making SunChi ...