- NPD Forecasts Hike In Entertainment Spend
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Nearly three-quarters of those surveyed expect to spend the same amount ...
- Ford Tops 'Social Media Index' In Q1
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2009
As part of its plan to promote Fiesta, Ford tapped 100 social-med ...
- Dutch Boy Intros Paint That Removes Odors
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2009
The TV spot for Refresh, which will run on prime time targeti ...
- Ford Tops 'Social Media Index' In Q1
Online Media Daily, Karl Greenberg - Thursday, April 16, 2009
Atlanta-based social media company Vitrue says it has promulgated the first-ever ranki ...
- Autotrader.com Launches Hispanic Print, Web Product
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The print publication is critical because, even though the general market h ...
- Eschewing Campaign, Suzuki Flexes Media Muscle
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2009
The company's mantra this year vis à vis media strategy is "flexibility ...
- Tight Purse Leads Mustang Down Digital Road
Marketing Daily, Karl Greenberg - Monday, April 13, 2009
Ford's new effort is a lot thriftier, with print and PR elemen ...
- Nationwide Jettisons 'Fast' For Gutsier Approach
Marketing Daily, Karl Greenberg - Monday, April 13, 2009
The company auditioned over 100 employees, and did video interviews of 2 ...
- Ford Aims Transit Connect At Joe The Plumber
Marketing Daily, Karl Greenberg - Friday, April 10, 2009
Ford is hoping consumers, particularly small-business owners, will climb over each oth ...
- Tecate Beefs Up 'Con Caracter' Campaign
Marketing Daily, Karl Greenberg - Friday, April 10, 2009
"Everything that worked for us in 2008 we are keeping; the u ...
- Mitsubishi Intros Next-Gen Outlander
Marketing Daily, Karl Greenberg - Thursday, April 9, 2009
The company also discussed a program called "Drive@Earth" that will develop earth-friend ...
- Kia Counts On Soul, Forte To Reel 'Em In
Marketing Daily, Karl Greenberg - Thursday, April 9, 2009
Soul and Forte will accelerate Kia's efforts because they are meant f ...
- N.Y. Auto Show: What A Strange Trip It's Been
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
In one of the stranger press conferences and one that is mo ...
- VW Chief: 'Hard Times Drive Innovation'
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
"The day will come when we will be liberated from fossil fue ...
- Audi Looks To Market Diesel As Cause
Marketing Daily, Karl Greenberg - Wednesday, April 8, 2009
Scott Keogh, chief marketing officer for the Herndon, Va.-based Audi of Americ ...
- Cerveza Tecate, ESPN Ink Sponsorship Deal
Marketing Daily, Karl Greenberg - Tuesday, April 7, 2009
For the first time, Cerveza Tecate is expanding beyond Spanish-language media ...
- Knockout: Tecate Sponsors ESPN Boxing
MediaDailyNews, Karl Greenberg - Tuesday, April 7, 2009
For the first time, Cerveza Tecate is expanding beyond Spanish-language media ...
- Alaska Airlines Moves Expectations Needle North
Marketing Daily, Karl Greenberg - Monday, April 6, 2009
While the company has spent the last couple of years beefing ...
- Honda Effort Touts Long-Term Value
Marketing Daily, Karl Greenberg - Monday, April 6, 2009
This week, Honda launches a campaign via AOR RPA comprising nine ...
- N.Y. Auto Show Gets Underway This Week
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
The worst of times are the best of times for journalists thrivi ...
- Smart Clinches Parking Deals In Big Apple
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
"It's our dealers who really brought the ideas and the partnerships ...
- UPS Makes Pit Stop, Swaps NASCAR Drivers
Marketing Daily, Karl Greenberg - Friday, April 3, 2009
The Atlanta company has swapped racing icon Dale Jarrett, who has be ...
- Beam Stirs Up 'Mischief' For Hornitos Brand
Marketing Daily, Karl Greenberg - Thursday, April 2, 2009
"We have good awareness, but we also have a huge opportunity ...
- Incentive Spending Is Setting Records
Marketing Daily, Karl Greenberg - Thursday, April 2, 2009
Jesse Toprak, head of industry analysis at Edmunds.com says it is like ...
- Search Loser Advises On Lessons Learned
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2009
Gary Flake lost the biggest innovation war on the Web to Goog ...
- Down: GM 45%, Toyota 36%, Ford 41%, Honda 34%
Marketing Daily, Karl Greenberg - Wednesday, April 1, 2009
Prior to reading this item please don ear-buds, go to your favori ...
- Coke Boosts Hispanic-Market Efforts in '09
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
Reinaldo Padua, assistant VP/Hispanic marketing Coca-Cola North America, says the effort ...
- Integrated Campaign Backs Ford's 'Advantage'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
The campaign includes a new spot that airs on Fox's "American Ido ...
- Coke To 'Unleash' On Hispanic Community
MediaDailyNews, Karl Greenberg - Tuesday, March 31, 2009
Coke has launched a new iteration of its "Destapa La Felicidad" ("Op ...
- Market Research Must Get Real, Not Ideal, Social Scientists Say
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2009
Research is useless. Some of it anyway -- if it does n ...