- Report: Radio Still A Good Way To Sell Cars
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
"What radio does is encourage dialogue with listeners, and there is ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- Which City's The Best For LGBT Travelers?
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
The nominations lead up to a series of awards in the four ...
- Chrysler Pitches Fiat To Its Dealers
Marketing Daily, Karl Greenberg - Monday, August 30, 2010
"At this point we are looking for separate showrooms only; down t ...
- Edmunds Predicts Dip In August Sales Over July
Marketing Daily, Karl Greenberg - Friday, August 27, 2010
An exception is Chrysler, which had a near-death experience last year a ...
- Farm Accident Claims Life Of BMW Marketing VP
Marketing Daily, Karl Greenberg - Friday, August 27, 2010
Jack Pitney was about to be shifted from the top marketing sp ...
- Infiniti Wins An Emmy In NBC/Academy Deal
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The automaker, whose U.S. offices are in Nashville, Tenn., has inked ...
- AutoTrader Classics Hits TV To Tout Print Pubs
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot th ...
- Nissan Says Leaf Is More Than Just A Car
Marketing Daily, Karl Greenberg - Wednesday, August 25, 2010
While the campaign makes the electric Leaf vehicle halo for the enti ...
- Overseas Call Centers Rupee Wise, Dollar Foolish
Marketing Daily, Karl Greenberg - Wednesday, August 25, 2010
For many large corporations, the call center is the one human experien ...
- Ford Tops Super Bowl Ads With Facebook Reveal
Marketing Daily, Karl Greenberg - Tuesday, August 24, 2010
"While it's unclear what Ford paid for the Facebook reveal, I'm confide ...
- NBA Inks First Deal With Chinese Movie
Marketing Daily, Karl Greenberg - Tuesday, August 24, 2010
The multiyear deal makes the Shanghai Film Group, which owns 640 featu ...
- Fla. Visits Up Vs. Last Year; Tourism Board Wary
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
After the disaster, the tourism board launched FloridaLive.com, which offered real-time vie ...
- Finding: Affluent Moms Shop Like Everyone Else
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
"Initially, we were not sure there were going to be any differences ...
- New Kotex Effort Dangles Undie 'Makeunder'
Marketing Daily, Karl Greenberg - Monday, August 23, 2010
Aida Flick, brand director at Kotex, tells Marketing Daily the effort ...
- Truth Campaign: Watch Out for Zombies
Marketing Daily, Karl Greenberg - Friday, August 20, 2010
Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, sa ...
- Cadillac Aims CTS Coupe At BMW, Mercedes
Marketing Daily, Karl Greenberg - Thursday, August 19, 2010
"In the past, it might have taken I don't how many meetin ...
- Cargill's BiOH Polyols Goes Social For Foam
Marketing Daily, Karl Greenberg - Thursday, August 19, 2010
"The truth is, BiOH wants to protect its market share. We wa ...
- Subway Plus Sony Equals 'Fiery Frenzy'
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
The program gives patrons of both Subway and PlayStation a chance ...
- Volkswagen Takes Family Road Trip with TLC
Marketing Daily, Karl Greenberg - Wednesday, August 18, 2010
Volkswagen will bookend the a webisode series with 30-second Routan TV spo ...
- Volkswagen, TLC Takee Road Trip
MediaDailyNews, Karl Greenberg - Wednesday, August 18, 2010
Volkswagen of America is touting its Routan minivan via a partnership wi ...
- (Reverse) Osmosis From Hyundai To GM: Chris Perry To Chevy
Raw, Karl Greenberg - Thursday, August 19, 2010
Joel Ewanick has done it again. Faster than a speeding Corvette, GM ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- KBB Study: Hyundai Enters Top 5, Ford Is No. 1
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
"The latest Kelley Blue Book Market Intelligence findings show how the de ...
- No Ape-Business From Dodge
Raw, Karl Greenberg - Wednesday, August 18, 2010
Chrysler's Dodge division has pulled an ad for the summer Dodge Te ...
- Ewanick Dishes On Campbell's 'Max And Al'
Marketing Daily, Karl Greenberg - Monday, August 9, 2010
In this third and final segment, Joel Ewanick, VP of marketing ...
- Ford Launches Corporate African-American Effort
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
"This campaign is about highlighting our strengths as it relates to o ...
- Ewanick: New Buick, All-New Web Sites For 4 Brands
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
In this second installment based on a chat with Marketing Daily, Jo ...
- It's About The Four Brands, And GM Ain't One Of 'Em
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
"Chevy has a soul other brands can only dream of having," sa ...
- Chevrolet Readies The 'Matchbox' Cars
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
General Motors' fate rests on Chevrolet like a pallet of hay ...