- Acura Gets Design-Conscious For ZDX
Marketing Daily, Karl Greenberg - Friday, February 5, 2010
Honda Motor's Acura division is running a national advertising campaign for i ...
- Cars.com Launches Mobile Shopping Application
Marketing Daily, Karl Greenberg - Saturday, February 6, 2010
"Mobile is "huge for us and has been a focal point f ...
- Kia's Marketing VP Dishes On Bowl Strategy
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"We want people to check out our ad, to build the momentum ...
- InterContinental Jumps On Hilton's Loyalty Leap
Marketing Daily, Karl Greenberg - Thursday, February 4, 2010
"When someone like Hilton raises the point price by 20% in o ...
- Toys Do Talking In Kia's First Bowl Spot
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
The ad, reaching for young parents who probably aren't quite ready ...
- Audi Back In Bowl, This Time With Laughs
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2010
Audi is using its media buy in the fourth quarter to r ...
- Bridgestone Readies Ads For Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2010
Advertising on the Super Bowl and other big events isn't about Bridgesto ...
- Deals Expand Chrysler's Licensing Program
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2010
Chrysler Group is rethinking its licensed-merchandise program and how it sells thin ...
- The Competition Swoops In
Marketing Daily, Karl Greenberg - Monday, February 1, 2010
Even Toyota, which pretty much set the bar in consistency and qualit ...
- Edmunds: Toyota's January Sales Tanked
Marketing Daily, Karl Greenberg - Monday, February 1, 2010
Edmunds predicts Toyota's market share will sink to 14.7% this month ...
- Jeep Launches Ads During Winter X Games
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Jeep's Kim Adams House, head of jeep brand advertising and communications, sa ...
- Toyota's Loss Of Rep Is Stuck In 'Drive'
Marketing Daily, Karl Greenberg - Friday, January 29, 2010
Research suggests American consumers are starting to doubt that Toyota's quality ...
- Volvo Launches Ads For 'Open-Minded' Folks
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
The first ad launched in January, and the second will hit t ...
- Ford's Lincoln Division Takes The Grammys Stage
Marketing Daily, Karl Greenberg - Thursday, January 28, 2010
Ford's Lincoln division is on the 52nd Grammy Awards this Sunday eveni ...
- Hyundai Marketing VP: Sonata's Our Brand's Core
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
For Hyundai Motor America, this may be the most important year sin ...
- Hornets' Paul To Star In Right Guard Ads
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2010
"We have a multi-year relationship with Paul, who happens to be anoth ...
- Hyundai Lines Up For Super Bowl Touchdown
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
With several opponents on the auto field injured and sending in t ...
- Infiniti Hitches Wagon To ESPN's NCAA Star
Marketing Daily, Karl Greenberg - Tuesday, January 26, 2010
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up ...
- Cheer Launches Sudsy Series
Marketing Daily, Karl Greenberg - Monday, January 25, 2010
Daytime television is, of course, all about the soap: the soap product ...
- Act Now! 'Marketing Daily' Reporter Can Be YOUR Pitchman
Marketing Daily, Karl Greenberg - Monday, January 25, 2010
Who the hell does Larry Dobrow think he is? It was ...
- January Sales Forecasted To Be Frozen Over
Marketing Daily, Karl Greenberg - Friday, January 22, 2010
"January is typically a weak selling month, but this month is particular ...
- Motorbike Makers Target Younger Buyers
Marketing Daily, Karl Greenberg - Friday, January 22, 2010
Said one industry observer at the New York stop of the 29 ...
- TeleBrands Audition Seeks The New Billy Mays
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
It's a tall order to replace infomercial superstar Billy Mays, who di ...
- Harley CMO Addresses Motor Press Group
Marketing Daily, Karl Greenberg - Thursday, January 21, 2010
"Harley-Davidson is not a discretionary purchase to our [loyalists]," says CMO Mark-Ha ...
- Ford Drives Taurus Through 'White Collar' Game
Marketing Daily, Karl Greenberg - Wednesday, January 20, 2010
Ford has put its Taurus sedan in an online interactive game th ...
- Kaplan Launches $21M Effort In First Quarter
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
Distance learning has had a boom as people spend money to boo ...
- Mountain Bike Maker Seeks 'Oddvertisers'
Marketing Daily, Karl Greenberg - Tuesday, January 19, 2010
The company is combining a three-stage print and online campaign, breaking serial ...
- Smart Car Offering National Lease Program
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A spokesperson says that Smart is looking at national marketing programs ...
- Footwear Trumps Working Women's Accessories
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A just-released survey found that shoes and dress boots trump other accessori ...
- Honda's Asimo To Make Sundance Appearance
Marketing Daily, Karl Greenberg - Friday, January 15, 2010
As the category-exclusive sponsor of the Sundance Film Festival in Park Cit ...