- Suzuki Positions Kizashi As Affordable Sports Sedan
Marketing Daily, Karl Greenberg - Thursday, February 25, 2010
Gene Brown, VP marketing at American Suzuki, predicts the company will g ...
- Hummer Is Going, Going But Not Gone Or Forgotten
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Jeremy Anwyl, CEO of Edmunds.com, says Hummer isn't like Oldsmobile, another ...
- GM To Let Hummer Die As China Deal Falls Through
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Hummer was set to be sold off to Sichuan Tengzhong Heavy Industri ...
- Snapple Launches Promo With Yahoo Sports
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Snapple underwrites the show as part of its media buy and partnersh ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- BMW Marketing VP Discusses 'Joy' Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
"We are investing much more with our online activities. For 2010, ...
- 'Consumer Reports' Gives Toyota Good Marks
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
The magazine says the Honda Fit and the Toyota Prius topped t ...
- Kia Furthers Reach With Digital Print Buy
Marketing Daily, Karl Greenberg - Tuesday, February 23, 2010
Kia's buy will be across some 45 digital publications in business, men ...
- NBA, Adidas Set Up Courts In Malls
Marketing Daily, Karl Greenberg - Monday, February 22, 2010
The retail space-within-a-space will look like a basketball court. The spaces wi ...
- With Growing Financial Power, Black Outlook Is Rosy
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
By 2013, the purchase power of African-Americans will reach $1.2 trillion, meani ...
- Milk Board Launches 'Mucho Más Que Leche'
Marketing Daily, Karl Greenberg - Saturday, February 20, 2010
The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefi ...
- ABC: Hyundai Coalesces Its Marketing Plan
Marketing Daily, Karl Greenberg - Friday, February 19, 2010
In terms of rational barriers to purchase, Hyundai is putting its warran ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Toyota Shores Up Quality Control -- In Time?
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
"One might have guessed Toyota owners would switch their allegiance to oth ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- N.Y. Raises Curtain On Itself Pre-Oscars
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
An outdoor media plan includes bus shelter, street pole banner, newsstand, pho ...
- Automakers Campaigned On President's Day
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Edmunds.com says last weekend's President's Day sales events targeted people who mig ...
- Kia Inks Deal With LPGA, Michelle Wie
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
Wie, a Korean American, will be the official golf ambassador and spokespers ...
- Cadillac Has Right Stuff Inside And Out
Marketing Daily, Karl Greenberg - Tuesday, February 16, 2010
The SRX and the CTS deliver in looks and in other departmen ...
- Firm: People Use Mobile Web Nearly 3 Hours/Day
Marketing Daily, Karl Greenberg - Monday, February 15, 2010
PR firm Ruder Finn finds that when shopping, men are more like ...
- Nationwide Finds Greatest Spokesperson In A Log Cabin
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
Nationwide Insurance has found the world's greatest spokesperson ... in the worl ...
- Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is goi ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- Suzuki Goes All Social After Chicago Unveil
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Gene Brown, VP marketing, says Suzuki's decision to get more involved ...
- Volvo Launches New Site Designed For Speed
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2010
Volvo hopes its new Web site, designed for speed and customization bas ...
- Whoopi Helps De-Stigmatize Leakage For Poise
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2010
The humorous campaign featuring Goldberg in a series of web videos ...
- Return On Objective Key In Sports Partnerships
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
Target was also involved in building a NASCAR team's headquarters and regular ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- Super Bowl Ball Now In Marketers' Hands
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
Hyundai put its commercials on touch-screen kiosks in dealer showrooms, but n ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...