- Jumpstart: Ford, Chevy Gain On Toyota's Loss
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
The poll found that after Chevy and Ford, in order, Chrysler, Hon ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- NBA Stretches Adidas Deal To Include Europe
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
Until now, Adidas has owned that distinction everywhere but Europe. But, starti ...
- Ford Goes All Custom For 'Idol' Final 12
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
"A lot of what Ford does around 'Idol' is online," says Ford ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Dodge Ram Readies Heavy-Duty Campaign
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
The company says the new effort will be focused on the bigg ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Power: 2 Of 3 Brands Gain In Dependability
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
But per the J.D. Power study, several brands that perform well ...
- N.Y. Auto Show To Include NADA Forum
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
"When we began thinking about this last summer, especially after all t ...
- Forrester: Enable Consumers At All Touchpoints
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
Forrester Research VP/Principal Analyst Sucharita Mulpuru says that to capture the grow ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- General Motors To Open The 'Un-Dealership'
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
One of the programs leverages GM's presence at some 30 auto sho ...
- Kimberly-Clark Offering Kleenex Hand Towels
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
The company plans an integrated marketing program this spring comprising print a ...
- Chevy To Test Social Media Waters At SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
"The philosophy is to help attendees have a better experience, whether throu ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- Is It Just Us Or ... ?
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
The Oscar-winning "Logoland" represents the French idea of American consumerism. No, wai ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Mercedes To Intro Hybrid During Oscars
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
"We wanted a significant platform for our sustainability story, but it's n ...
- Cottonelle To Roll Over Tissue Results On Oscars
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards mak ...
- GM To Intro Vehicles To People Who Make Them
Marketing Daily, Karl Greenberg - Thursday, March 4, 2010
General Motors figures the best way to convert assembly-line employees into advocat ...
- Volvo Effort Seeks Higher Perch For S60 Sedan
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
John Maloney, VP marketing communications for Volvo, tells Marketing Daily the compa ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- Ford Fiesta Movement Shifts Into High Gear
Marketing Daily, Karl Greenberg - Tuesday, March 2, 2010
Ford's Connie Fontaine says the new recruits are local-market creative types. "The ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Madness: Infiniti Partners With NCAA Basketball
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
The automaker says that, as part of the program, it will crea ...
- Shell's Pennzoil Intros Integrated Marketing Push
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that t ...
- Hyundai Taps Understudies For Oscar Performance
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says t ...
- Study To Assess LGBT Market In Latin America, Europe
Marketing Daily, Karl Greenberg - Friday, February 26, 2010
Study sponsors are travel and tourism companies, and organizations include, for t ...