- Volvo Gets Social
Raw, Karl Greenberg - Wednesday, April 14, 2010
Volvo Cars of North America has redesigned its consumer web site ...
- Toyota Reaches Back To Pitch Avalon Sedan
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The effort uses fonts, voices, styles and sets reminiscent of the ti ...
- Ford Drives Fiesta To BET Awards
Marketing Daily, Karl Greenberg - Monday, April 12, 2010
The efforts include new advertising for the car starring someone to ...
- Ford Says Resale Values Way Up
Raw, Karl Greenberg - Tuesday, April 13, 2010
A big part of a new-car sales psychology is a vehicle wi ...
- Reese's Pumps Iron
Raw, Karl Greenberg - Tuesday, April 13, 2010
Reese's is calling its promotion around Iron Man II, "Part Chocolate. Pa ...
- Ford's Truck Guy Focuses On Market Share
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
Doug Scott, Ford's truck group marketing manager, says recent improvement in sal ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Yahoo: 'Uber Fans' Are Where The Money Is
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
"This represents a significant opportunity for advertisers to leverage the increase ...
- Dunkin' Is Amex Blue's 1st Non-Travel Partner
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
When the program began, it was available only as part of t ...
- N.Y. Marathon Effort Runs For The Money
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
The new campaign with a new tag-line, "I'm in. We're in," launch ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- Ideas About Black, Urban Gen Y Need Update
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
"We believe that this new black, urban mindset is about harnessing soci ...
- Mercedes Takes A Class In Social Media
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
"These kids are saying 'we are a generation of digital natives, ...
- Study Finds MLB Tied With NFL In Loyal Fans
Marketing Daily, Karl Greenberg - Monday, April 5, 2010
Brand Keys president Robert Passikoff says the Yankees do a good j ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- P&G's Pantene Plans Reality TV-Style Ad
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
Pantene's reality TV-style campaign will center on a real person, chosen throu ...
- Dodge Chief: We'll Play To Our Strength
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
"Most of cars out there have become commodities and there's a hu ...
- Hyundai 'Movin' On Up' With Equus Intro
Marketing Daily, Karl Greenberg - Thursday, April 1, 2010
Hyundai's investment in Equus is about more than sales of Equus. "T ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Jeep Marches To Different Drummer's Tune
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
As Chrysler sails into 2010 under the wing of Fiat and o ...
- At The Auto Show, The Word Is 'Digital'
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
How are BMW, VW, Honda and Toyota bringing in younger consumers? ...
- IHS: They Who Capture The Young Will Win
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
IHS predicts that Honda will move toward 12% of the market, whi ...
- Chrysler/Fiat CEO Sees Sales Doubling In Five
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
Fiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysl ...
- Economist: People Less Willing To Spend Now
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
"There's real income growth," says Nariman Behravesh, chief economist at IHS. "Howeve ...
- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus t ...
- Study ID's Five Types Of Cell Phone Users
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
The study also finds that AT&T Wireless indexes well above average ...
- Edmunds Sees Uptick In March Auto Sales
Marketing Daily, Karl Greenberg - Friday, March 26, 2010
Auto sales are continuing a march up from the vale of tea ...
- N.Y. Auto Show: Expect A Verdant Theme
Marketing Daily, Karl Greenberg - Friday, March 26, 2010
The focus on technology has taken some of the zing out ...
- Lexus Debates Global Warming; Silverman Moderates
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
Lexus will launch its CT 200h compact hybrid at the New Yo ...